Insomnia Cookies Kiarrra Roundtree

Insomnia Cookies

Company

Competition

Founded in a college dorm room in 2003 at the University of Pennsylvania, by then student, Seth Berkowitz. Specialize in delivering warm, delicious cookies right to the doors of individuals and companies alike. Each Insomnia Cookies opens at 11am-3am Monday through Friday and 10am-3am Saturday and Sunday.

Insomnia Cookies competes with Cheryl’s, Dunkin’ Donuts, GiGi’s Cupcakes and other bakeries. Insomnia insures each customer obtains their sweets at mornings and nights.

Research•Intro

Insomnia Cookies

Target Audience

Strategy

Insomnia Cookies are usually found on college campuses. The new audience will be toward businesses, companies, and being convenient in malls and strip malls. Anyone is welcome and will be more catered toward the community.

To re-brand Insomnia Cookies, by being more entertaining for all ages. Also, more accessible to companies by featuring mobility and technology to connect to Insomnia Cookies on the go.

Research•Intro

Insomnia Cookies Research•Sketches

Insomnia Cookies

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CF Jack Story

IN Your Face, Joffrey!

Pattern

Color Palette

StyleGuide Research•

Insomnia Cookieslogo

Branding•

Insomnia Cookies

ContactOrder ABout usGiftsCatering Careers

Privacy PolicyTerms and Conditions

WebsiteInternal enhancements•

Insomnia Cookies

The new Insomnia Cookies app, Lets you order and check your loyalty points with a more user friendly surface and pictures of the cookies you would like to purchase.

Every cookie you purchase, you receive 100 points. • Reach 1,000 points to receive a free cookie. • Reach 10,000 and receive a free dozen• Reach 10,500 points to receive a free Ice cream sandwich.

AppInternal enhancements•

Insomnia Cookies

Is now advertising for any occasion! No matter if its a Birthday, Graduation, or to say I’m Sorry. Insomnia Cookies will show you what you’re getting before you buy.

SocialMedia

Instagram

Internal enhancements•

Insomnia CookiesAds

External enhancements•

Insomnia CookiesAds

Photography•

Insomnia Cookies

The SweetsCome out at

NightInsomnia Cookies.com

877.63.Cookie

FoodTruck External Enhancements•

Insomnia Cookies

Thank You