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Copyright © Information Resources, Inc., 2007. Confidential and proprietary 1
Insights on Hispanic Shopping Behavior
March 13, 2008
Staci CovkinSenior Vice President, IRI
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 2Hispanic Insights - AttitudeLink Analysis Oct’07
Insights on Hispanic Shopping Behavior
AgendaHispanics…Why They are a Great Opportunity
A Look into the Hispanic Shopping Basket
Hispanic Survey Insights
→ Recommended Actions for Retailers and Dairy Manufacturers
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 3Hispanic Insights - AttitudeLink Analysis Oct’07
Hispanics – Fastest Growing Consumer Segment
15% of population todayIn 2010 – 1 in 6 will be Hispanic; 2020 – 1 in 5
Spending $800 BILLION today…expected to reach $1.2 TRILLION by 2010
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 4Hispanic Insights - AttitudeLink Analysis Oct’07
US Hispanics by Country/Region of Descent
67%
9% 9%5% 4% 3% 3%
0%10%20%30%40%50%60%70%80%
Mexico CentralAmerica
Puerto Rico SouthAmerica
Cuba DominicanRepublic
Others
2/3 Of US Hispanics come from Mexico
Source: U.S. Census Estimates
Hispanics - Country of Origin
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Why Hispanics are Such a Great Opportunity
Hispanics Love to Shop • Passion for shopping…spend more time
shopping• Spend more of their disposable income
Concerned with Health & Wellness• Heart Disease, Children’s Health/Diet &
Diabetes top their concerns• Use foods that are of “high quality”, “more
nutritious”, “100% fresh” and “healthy”
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 6Hispanic Insights - AttitudeLink Analysis Oct’07
Hispanics are Family-Oriented and have Larger Families
Brand name is Very Important: Trust, High Quality, Customer Service
• Hispanics are more loyal for many categories
Why Hispanics are Such a Great Opportunity
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How Do You Best Target Hispanics?
Spanish Branding, Coupons or In-Store Spanish Signage?
Heavily Influenced by Media…Feel Loyalty to Manufacturers &
Retailers that Advertise in Spanish
Targeted Ads?
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How Do You Best Target Hispanics?
See Celebrities as Key Influencers: 3X more likely to Buy vs. General Population
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 9
A Peek Into the Hispanic Shopping Basket….
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 10Hispanic Insights - AttitudeLink Analysis Oct’07
Hispanic Shopping Basket: ParametersThis study was conducted using IRI’s National Household Panel:
Year ending August 2007
Purchase data from the following outlets are reported:• Food - Drug• Mass - Super Center• Club - Dollar• Convenience
Conducted among:• Total Hispanics• Non-Hispanics• Unacculturated Hispanics: Spanish speaking (all/most of time)• Acculturated Hispanics: English speaking (all/most of time)
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 11Hispanic Insights - AttitudeLink Analysis Oct’07
Total CPG SpendingHispanic spending Is 13% higher than Non-Hispanics
$176$299$336
$6,920
$980 $1,096 $1,071
$2,352
All Outlets Food Drug Mass SC Convenience Dollar Club
Hispanic
Hispanic vs. Non-Hispanic HHs
Dif = +21%
Dif = +13%
Dif = +1%
Dif = -2%Dif = +37% Dif = -7%
Dif = +10%Dif = +2%
Note: % indicate difference between Hispanic Basket and Non Hispanic BasketSource: IRI Multi-Outlet Panel Data for 52 WE August 05, 2007
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Total CPG Spending Acculturated Hispanic spending is higher than Unacculturated Hispanics
in all outlets except Convenience (2X) and Dollar
$191
$7,338
$2,561
$362
$1,056 $1,173
$241 $164$479
$287
$6,267
$898 $1,086 $1,106
$1,983
$1,103
All Outlets Food Drug Mass Supercenter Convenience Dollar Club
Unacculturated Hispanic
Acculturated Hispanic
Total $ per HH
Source: IRI Multi-Outlet Panel Data for 52 WE August 05, 2007
Index
12411789100148106110120Acc vs. Non
125136176931268486102Unacc vs. Non
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 13Hispanic Insights - AttitudeLink Analysis Oct’07
$95.99
$19.66$17.51
$46.47 $41.91 $47.52$54.92
$24.18
All Outlets Food Drug Mass SC Convenience Dollar Club
Hispanic
Average Market Basket $ Size Hispanic vs. Non Hispanic
+ $2.50+ $5.08
+ $1.00
+ $8.54
NOTE: Boxes indicate difference between Hispanic Basket and Non Hispanic Basket Source: IRI Multi-Outlet Panel Data for 52 WE August 05, 2007
+ $6.27+ $0.92
+ $1.34 + $4.80
Hispanics have a larger basket ring across all channels
Dollars Per Trip by Channel
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Shopping Trip FrequencyHispanics make 3 more shopping trips at Mass and 3 less at Grocery
20.010.1
11.215.220.6
56.1
148.9
13.9
All Outlets Food Drug Mass SC Convenience Dollar Club
Hispanic
Average Number of Trips Per YearHispanic vs Non-Hispanic
Dif. = +0.8
Source: IRI Multi-Outlet Panel Data for 52 WE August 05, 2007
Dif. = -2.7
Dif. = --0.8 Dif. = +3.3 Dif. = -1.7 Dif. = +0.3Dif. = -0.9
Dif. = +1
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 15Hispanic Insights - AttitudeLink Analysis Oct’07
9.4
9.9
11.211.411.612.012.413.114.915.7
20.821.5
28.130.6
100.0
11.010.3
8.8
9.8
9.3 BOTTLED WATER
MEXICAN FOODS
RFG SALAD/COLESLAW
LUNCHEON MEATS
VEGETABLES
CRACKERS
COOKIES
BOTTLED JUICES - SS
FZ DINNERS/ENTREES
YOGURT
SOUP
RFG JUICES/DRINKS
RFG FRESH EGGS
COLD CEREAL
NATURAL CHEESE
SALTY SNACKS
CARBONATED BEVERAGES
FRESH BREAD & ROLLS
MILK
Total CPG
Ranked on % Trips Including Category Hispanic to Non-Index
132
259
96
113
101
90
106
117
95
102
98
125
102
110
102
108
109
101
100
100
($xx) = spending gap between Hispanic population and the Non Hispanic Source: IRI Multi-Outlet Panel Data for 52 WE August 05, 2007
Top 20 Categories in GROCERY Hispanic Basket
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8.5
8.9
9.69.810.110.210.512.512.613.1
19.720.420.721.5
100.0
9.39.0
8.3
8.7
8.4 SOAP
BOTTLED WATER
BOTTLED JUICES - SS
LUNCHEON MEATS
TOILET TISSUE
CRACKERS
YOGURT
FZ DINNERS/ENTREES
TOTAL NON-CHOCOLATE CANDY
SOUP
RFG FRESH EGGS
COOKIES
TOTAL CHOCOLATE CANDY
NATURAL CHEESE
COLD CEREAL
SALTY SNACKS
FRESH BREAD & ROLLS
MILK
CARBONATED BEVERAGES
Total CPG
Ranked on % Trips Including Category Hispanic to Non-Index
125
101
96
99
107
79
98
89
103
98
100
94
87
101
95
104
98
90
110
100
($xx) = spending gap between Hispanic population and the Non Hispanic Source: IRI Multi-Outlet Panel Data for 52 WE August 05, 2007
($0.01)
($0.12)
$0.27
$0.11
$0. 35
($0.25)
($0.03)
($0.18)
($0.08)
($0.06)
$0.08
$0.00
$0.37
($0.01)
($0.19)
$0.24
($0.17)
$0.26
($0.50)
($0.83)
Top 20 Categories in SUPERCENTER Hispanic Basket
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6.5
6.8
7.88.08.18.78.99.19.711.3
13.916.117.117.9
100.0
7.66.8
6.4
6.7
6.5 COOKIES
FZ DINNERS/ENTREES
SNACK BARS/GRANOLA BARS
COFFEE
RFG JUICES/DRINKS
CARBONATED BEVERAGES
VITAMINS
SNACK NUTS/SEEDS/CORN NUTS
LAUNDRY DETERGENT
CRACKERS
TOILET TISSUE
RFG FRESH EGGS
COLD CEREAL
BOTTLED JUICES - SS
NATURAL CHEESE
SALTY SNACKS
FRESH BREAD & ROLLS
MILK
BOTTLED WATER
Total CPG
Ranked on % Trips Including Category:Hispanic to Non-Index
114
115
113
106
126
120
76
104
123
96
138
109
110
130
122
98
124
87
155
100
($xx) = spending gap between Hispanic population and the Non Hispanic Source: IRI Multi-Outlet Panel Data for 52 WE August 05, 2007
($0.21)
$0.04
$1.25
$0.07
$0. 21
$0.24
$1.04
($0.16)
($0.84)
($0.01)
($0.90)
$0.09
$0.12
($0.17)
($0.17)
($0.30)
$0.22
$0.99
($1.07)
$2.34
Top 20 Categories in CLUB Hispanic Basket Cheese is #5 and is purchased 22%> than Non-Hispanics
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1.7
2.3
2.62.6
4.04.24.54.5
6.69.1
11.012.0
25.334.0
1.7
2.1
1.6
2.52.5
TOBACCO PRODUCTS
GUM
SPORTS DRINKS
COOKIES
FZ NOVELTIES
TOILET TISSUE
TOTAL NON-CHOCOLATE CANDY
BAKERY SNACKS
FRESH BREAD & ROLLS
BOTTLED WATER
TEA/COFFEE READY-TO-DRINK
PASTRY/DOUGHNUTS
CAT FOOD
TOTAL CHOCOLATE CANDY
BEER/ALE
MILK
SALTY SNACKS
CARBONATED BEVERAGES
CIGARETTES
Ranked on % Trips Including Category: Hispanic to Non-Index
43
131
163
97
188
1058
85
123
79
150
242
165
1,122
132
136
68
137
142
80
Source: IRI Multi-Outlet Panel Data for 52 WE August 05, 2007
Top 20 Categories in CONVENIENCE Hispanic Basket
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 19Hispanic Insights - AttitudeLink Analysis Oct’07
8.3
8.6
9.39.39.69.79.8
10.711.1
12.813.7
18.318.718.9
19.7
8.98.8
7.9
8.5
8.1 FZ DINNERS/ENTREES
HOUSEHOLD CLEANER
DOG FOOD
YOGURT
BOTTLED JUICES - SS
BOTTLED WATER
CRACKERS
TOILET TISSUE
SOAP
SOUP
TOTAL NON-CHOCOLATE CANDY
RFG FRESH EGGS
NATURAL CHEESE
COOKIES
TOTAL CHOCOLATE CANDY
COLD CEREAL
FRESH BREAD & ROLLS
CARBONATED BEVERAGES
SALTY SNACKS
MILK
Ranked on % Trips Including Category: Hispanic to Non-Index
($xx) = spending gap between Hispanic population and the Non Hispanic Source: IRI Multi-Outlet Panel Data for 52 WE August 05, 200782
122
89
105
99
106
80
111
138
102
99
108
102
99
90
106
95
101
105
95
Top 20 Categories in WAL*MART Hispanic Basket
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Hispanics – Milk Product Affinity
100 10086 89
109122
99
143151
106
87100 99
112
86
101 10195 94
197
121108
100
123 128
0
10
20
30
40
50
60
70
80
90
100
TOTA
L M
ILK
WH
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MIL
K
WH
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FA
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EE
WH
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LO
W F
AT
WH
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RE
DU
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DFA
T
WH
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WH
OLE
CH
OC
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TEM
ILK
STR
AW
BE
RR
YM
ILK
VA
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LA M
ILK
TOTA
L FL
AV
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STO
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AO
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BR
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D W
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FLA
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L P
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LAB
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LW
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_FR
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L W
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uyin
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0
25
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75
100
125
150
175
200
Inde
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Non
His
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cs
% HH Buying Index to Non Hispanics
Hispanics have a greater affinity for Whole White, Strawberry, Vanilla, Branded Flavors, Lactose Red/Free Milk and Single Serve products
Whole WhiteStrawberry
Vanilla BrandedFlavors
Lactose
Single Serve
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 21Hispanic Insights - AttitudeLink Analysis Oct’07
How does a Dairy Manufacturer Take These Insights and Collaborate with Retailers to Increase Hispanic Spend…..?
31% Milk
16% NaturalCheese
28% Fresh
Bread & Rolls
Salty
Sna
cks
Gro
cery
Item
s
Dia
pers
& P
aper
Pro
duct
s
Hou
sew
are/
Har
dwar
e
Mag
azin
es
Gro
cery
Item
s
Gro
cery
Item
s
Gro
cery
Item
s
22% Carbonated Beverages
21% Salty
Snacks
But It’s Not That Simple…
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A Peek at Hispanic Attitudes, Opinions & Motivations…
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 23Hispanic Insights - AttitudeLink Analysis Oct’07
Hispanic Survey: Parameters
Fielded: September 2007 via MailConducted among:
• Unacculturated Hispanics: Spanish speaking (all/most of time and prefer it), live in Hispanic communities, spend significantly more time reading Spanish magazines/newspapers and watching Spanish TV
• Acculturated Hispanics: English speaking (all/most of time and prefer it)• Non-Hispanics
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 24Hispanic Insights - AttitudeLink Analysis Oct’07
Thinking about the store where you shop most often, what are
the reasons you prefer this store?
Store Preference“Close to home” was most important to all Hispanics; “has good sales”
matter most to Unacculturated Hispanics
80%
85%
67%
86%
76%
72%
It has good sales
It is close to my homeAcculturated HispanicsUnacculturated HispanicsNon-Hispanic
*
**
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Thinking about the store where you shop most often, what are
the reasons you prefer this store?
Store Preference“Good quality produce” and “Carries products from my home country”
were major differentiators for the Unacculturated group
55%
63%
16%
55%
56%
7%
It carries products from myhome country
It has a good quality producedepartment
Acculturated Hispanics
Unacculturated Hispanics
Non-Hispanic
*
*
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Thinking about the store where you shop most
often, what are the reasons you prefer this
store?
Store PreferenceIn addition, having employees that speak Spanish and bilingual signs
were also key differentiators
23%
48%
7%
12%
2%
3%
It has bilingual signs
The employees speakSpanish
Acculturated HispanicsUnacculturated HispanicsNon-Hispanic
* Indicates statistical significance
*
*
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 27Hispanic Insights - AttitudeLink Analysis Oct’07
12%
70%
21%
60%
29%
52%
Completely/SomewhatDISAGREE
Completely/SomewhatAGREE
Acculturated Hispanics
Unacculturated Hispanics
Non-Hispanic
Please indicate how strongly you agree or
disagree with:I have a budget I
usually stick to when I shop
* Indicates statistical significance
Unacculturated Hispanics are more likely to stick to a budget
Budgeting
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 28Hispanic Insights - AttitudeLink Analysis Oct’07
14%
68%
26%
58%
41%
43%
Completely/SomewhatDISAGREE
Completely/SomewhatAGREE
Acculturated HispanicsUnacculturated HispanicsNon-Hispanic
* Indicates statistical significance
Please indicate how strongly you agree or
disagree with:I usually take my kids
shopping with me.
Shopping With KidsUnacculturated Hispanics are more likely to take their kids shopping
with them
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 29Hispanic Insights - AttitudeLink Analysis Oct’07
* Indicates statistical significance
Regarding your shopping habits for Dairy, would you say you
choose between 1 or 2 products, buy whichever on sale/least
expensive, or always buy the store brand?
Brand Loyalty - Dairy (Milk, Cheese, Yogurt)
44%
9%
30%
60%
11%
42%
46%
13%
42%
Always buy the storebrand
Buy whichever brand ison sale/least expensive
Choose between 1 or 2of my favorite name
brands in that category
Acculturated Hispanics
Unacculturated Hispanics
Non-Hispanic
*
*
*
Loyalty skews towards the more Unacculturated Hispanics
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Buying Influences - Beverages
7%
12%
13%
14%
14%
16%
26%
29%
61%
10%
2%
27%
16%
11%
59%
20%
23%
36%
9%
41%
6%
4%
12%
11%
11%
28%
19%
19%
29%
24%
55%
3%
4%
Celebrity endorsements
Internet advertising
Radio advertising
Newspapers and magazines
Recommendation from a friend/family member/doctor
TV advertising
Child requesting item
Free samples
Special display in the store
Coupons
Past experience with the brand
Acculturated HispanicsUnacculturated HispanicsNon-Hispanic
What are the top things that influence you to purchase a brand
in the Beverage category?
* Indicates statistical significance
**
**
*
*
*
*
Unacculturated Hispanics are Much More Influenced by Displays, TV Ads and Radio Ads When Purchasing Beverages
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 31Hispanic Insights - AttitudeLink Analysis Oct’07
68%
22%
35%
31%
29%
35%
Completely agree
Somewhat agree
Acculturated HispanicsUnacculturated HispanicsNon-Hispanic
*
Regarding the cooking and eating habits in your family,
please indicate how strongly you agree or disagree with: I cook for their family to show
that they love them.
*
*
Cooking for Family
* Indicates statistical significance
Unacculturated Hispanics cook for their families to show that they love them
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62%
28%
15%
41%
16%
24%
Completely agree
Somewhat agree
Acculturated HispanicsUnacculturated HispanicsNon-Hispanic
* Indicates statistical significance
Please indicate how strongly you agree or disagree with:
I usually eat traditional dishes from my home country
*
*
Traditional DishesUnacculturated Hispanics usually eat traditional dishes from their
home country
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Flavor PreferenceNot surprising, Unacculturated Hispanics prefer Spicy Snacks;
interestingly, snacking preferences were much more similar amongAcculturated Hispanics and Non-Hispanics
38%
40%
57%
20%
30%
58%
26%
38%
26%
39%
45%
35%
60%
18%
34%
Sour (chutney, Tabascosauce, hot pepper &
vinegar sauce)
Savory (chili-cheese,BBQ, salsa)
Spicy (barbecue chips,salsa, buffalo chicken)
Fried foods (chickennuggets, French fries,
onion rings)
Cheesy (cheese nips,cheese sticks, cheese
flavored chips)
Acculturated HispanicsUnacculturated HispanicsNon-Hispanic
Thinking about your snacking preferences, please indicate which of
the following flavors you usually prefer as a snack.
*
*
*
*
* Indicates statistical significance
*
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8%
27%
55%
1%
1%
1%
26%
72%
2%
4%
7%
31%
57%
2%
8%
Once a month or lessoften
2 to 3 times a month
About once a week
2 to 3 times a week
Almost everyday
Acculturated Hispanics
Unacculturated Hispanics
Non-Hispanic
* Indicates statistical significance
How often do you or someone in your family do the following?
*
*
*
*
*
Fresh Fruits and Vegetable Consumption3/4 of Unacculturated Hispanics eat fresh fruits and vegetables daily
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37%
21%
7%
9%
31%
51%
13%
17%
35%
34%
14%
26%
Rarely/Never
Half of the time
Most of the time
All of the time
Acculturated Hispanics
Unacculturated Hispanics
Non-Hispanic
* Indicates statistical significance
Please indicate how often you do each of the following when
you select food products for yourself/your family.
*
*
*
*
*
Packaging PreferenceHispanics look for phrases Like '100% Juice', ‘Fresh', and ‘Real' on
food packages
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Spanish-Language Media Consumption
38%
16%
13%
3%
5%
11%
20%
61%
11%
21%
More than 6 hours per week
4 to 6 hours per week
1 to 3 hours per week
Less than 1 hour per week
Do not read Spanish-language
magazines/newspapers
Acculturated HispanicsUnacculturated Hispanics
On average, how many hours each week does your family as a whole spend reading Spanish-language
magazines/newspapers?
*
*
*
*
* Indicates statistical significance
Unacculturated Hispanics spend significantly more time reading Spanish-Language magazines/ newspapers
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 37Hispanic Insights - AttitudeLink Analysis Oct’07
43%
16%
2%
1%
5%
14%
33%
47%
6%
34%
8 or more hours per day
4 to 7 hours per day
1 to 3 hours per day
Less than 7 hours per week
Do not watch Spanish-language television
Acculturated HispanicsUnacculturated Hispanics
Please indicate the number of hours you and your family members spend
watching Spanish-language television.
*
*
*
*
*
* Indicates statistical significance
Unacculturated Hispanics spend significantly more time watching Spanish-Language Television
Spanish-Language Media Consumption
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 38
What are the Recommended Actions for Dairy Marketers?
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 39Hispanic Insights - AttitudeLink Analysis Oct’07
Recommendations for Today’s Marketers
Hispanics are the fastest growing consumer segment and, on average, they spend more than Non-Hispanics on CPG
• Driven by increased spending in Mass Mdse, Club, Dollar and Convenience channels
Acculturation has a major impact on purchasing and consumption
• Understanding how important their heritage is and how to present a compelling targeted marketing message is critical to success
• Capturing their purchasing early on in the acculturation process could mean long-term loyal consumers
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 40Hispanic Insights - AttitudeLink Analysis Oct’07
Recommended Actions to Increase Hispanic Spending - Retailers
• Retailers– Should carry products from their home country– Have greater facings of items used to cook from
scratch in highly Hispanic neighborhoods– Have bilingual employees– Signage in Spanish– Make sure fruits, vegetables and meats are of high
quality
• Marketplace execution should be multi-faceted and focus on channel and local assortment
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 41Hispanic Insights - AttitudeLink Analysis Oct’07
Recommended Actions to Increase Hispanic Spending –Dairy ManufacturersManufacturers should:
Allocate more marketing dollars to Spanish Media Vehicles –
• Spanish -language TV• Magazines• Newspapers • with lower investment on Coupons
Focus on Health & Wellness benefits• Working to capitalize on your existing H&W
benefits• Healthy cooking promotions/ads
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 42Hispanic Insights - AttitudeLink Analysis Oct’07
Recommended Actions to Increase Hispanic Spending -ManufacturersManufacturers should:
Leverage the opportunity for kid-targeted products
Consider how to best fit Dairy products into Hispanic lifestyles
Consider co-promotions with Cheese, Milk, Ice Cream and Yogurt which all build on the equity of the Dairy products.
Determine if there are opportunities for new products and line extensions that may play upon existing benefits
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 43Hispanic Insights - AttitudeLink Analysis Oct’07
Entrance/ExitC
old
Bee
r
R
efrig
erat
ed S
oda,
Jui
ce,
& D
iary
Pro
duct
s
Checkout
Cigarettes
Lottery Tickets
Display
Display
Deli/Soup
Prepared Sandwiches, Salads,
Hand-held Meats Beverages
Houseware/Hardware Items
Diapers & Paper Products
Magazines
Salty Snacks
Grocery Items
Grocery Items
Display
Display
Display Coffee
32% Cigarettes26% Carbonated Beverages
12% Salty
Snacks
12% Milk
8% Beer/Alcohol
Display
Manufacturers and Retailers Need to Collaborate Example – Look for opportunities to prominently display and (co) - promote the
brands that will further increase Hispanic spending
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 44Hispanic Insights - AttitudeLink Analysis Oct’07
Create a “Shopping Experience” Hispanics Identify with…
Most Appealing
Brands
Manufacturers and Retailers Need to Collaborate
…and matches the Hispanic lifestyle
Copyright © Information Resources, Inc., 2007. Confidential and proprietary 45Hispanic Insights - AttitudeLink Analysis Oct’07
Muchas Gracias!
!
For more information on IRI services referenced in this presentation please visit:
http://us.infores.com/page/manufacturers/consumer_understandingor contact [email protected] or your IRI representative