insights into youth consumption influences
DESCRIPTION
Summary presentation on major influences driving youth consumption behavior.TRANSCRIPT
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Insights into Youth Consumption Influences By Roy Bose
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There are 30 major influence groups and more than
80 influences driving young people’s consumption
behaviour
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Some of the influence groups include Bargain
Influence, Advertising Influence, Celebrity Influence,
Maven Influence, WOM Influence
Do you know rest of the 25 influence groups?
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Some of the 80 influences driving young people’s
consumption behaviour……..
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Older Sibling Influence
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TV Advertisement Influence
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Brand Image Influence
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Celebrity Influence
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Group WOM Influence
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Guess the rest of the 75 influences
driving
youth consumption behaviour
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Stylistic and Capability Influence groups are at work during
selection of Mobile Phone Handsets
What are the other 17 groups that influence youth selection of handsets
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WOM and Bargain Influence groups are at work during selection
of Mobile Network Operators
What are the other 9 groups that influence youth selection of MNO’s
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Locality and Peer Pressure Influence groups are at work during
selection of Brands (clothes, cosmetics)
What are the other 18 groups influencing youth selection of
Brands
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Influences, which drive youth consumption are much more
complex than people think it to be
Knowing all the influences is a big step towards
understanding
Youth consumption behaviour
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Picture Courtesy -
www.cinsights.co.uk
To get FULL COPY of Hip Youth Report – Insights into Youth Consumption Influences
Contact: Roy Boseemail: [email protected]: roybosefacebook: Roy Boseweb: www.cinsights.co.uk