Insights fromWork Experiences& Internship

By Krystal Luk

Krystal Luk

EducationBA (Hons) in English Studies—Corporate and Professional Communications (CityU)

Student Member, College Board of CLASSStudent Representative, 2014 CohortCommunications & Partnerships Manager,

Maison Liaison

AA in Communication and Public Relations (CCCU), 2012 Cohort

Student Representative, 2012/13 Team Leader, MODart

Krystal Luk

ExperiencesCommunications & Partnerships Manager, Maison Liaison for the American Women’s Association HK

(Summer 2015 - present)

Marketing Intern, Quintessentially Lifestyle (Summer 2015)

Tram Hire Coordinator, HK Tramways (2011 - present)

Krystal Luk

Experiences (cont.)Cashier, Beauty Department, Lane Crawford, Canton Road (2013-2014)

Sales Assistant, Stella McCartney (Summer 2013)

Salesperson, Uniqlo, Lee Theatre Plaza (2011-2013)

Agenda

1)Tips to land a job/an internship

3) What to expect at a PR/marketing internship

2) How to build your career with different jobs

Job Hunting Tips

Résumé• 1 page only (10 pt. font size)• Do not include objective• Consider columns and sections

for high readability• List events/posts in reverse

chronological order• Start with education for

students/fresh grads–Key courses sorted by relevance

Job Hunting Tips

Résumé (cont.)• Categorize key skills and sort by

relevance–Include applicable certifications

• Boost presentation by listing major projects

• Numerate awards and honorable positions in reverse chronological order then importance

• Insert personal interests + community service exp. if any

Job Hunting Tips

Résumé (cont.)• List the most recent +

relevant work exp.–Describe responsibilities with a few

bullet points–Use compelling action verbs to

highlight accomplishments–Demonstrate with numbers and

household names– Include job/industry-specific key

terms/phrases

Job Hunting Tips

Interview• Dress according to brand

personality• Be ready with a 1-min pitch• Prepare to detail any points in

résumé and relate to the applied position

• Try to introduce past work/major projects with portfolio in hand

Job Hunting Tips

Interview (cont.)• Admit to shortcomings and follow up

with solutions• Tell a personal fact/story to leave a

strong impression• Express interest in company culture,

and how you can contribute/grow• Wrap up with thoughtful questions• Express gratitude with thank-you

cards/emails

Career Building

Considerations• Legacy• Mastery• Freedom• Alignment

Actions• Create and maintain LinkedIn a/c• Envision 5-10 years ahead and

plan backwards• Take jobs to gain different

skills/expertise• Start small, start in retail• Take advantage of educational +

cross-training opportunities• Build relationships and network• Evaluate regularly

PR/Marketing Internship

Duties• Social media management • Marketing

• Event management • Administration

PR/Marketing Internship

Social Media Management

• Use/create hashtags• Style images

consistently• Pay attn. to news/trends

• Adapt accord. to analytics

• Practice summarizing news releases

Event Management

• Have plans B, C, D ready• Always allot extra time• Prepare to get your hands

dirty

• Imitate past documents when in doubt

• Sharpen skills in skim/scan, research, summary, paraphrasing

PR/Marketing Internship

Marketing

• Use infographics than only news releases

• Sell with numbers + accolades

• Differentiate with unique offerings

• Expect long period of coordination + revision • Save time with

templates• Negotiate

tactfully• Ask to sit in on

meetingsPR/Marketing Internship

Marketing (cont.)

• Grow a thick skin against gatekeepers

• Research info & cross-reference to fact-check

• Listen to superior’s needs/wants

• Observe and compare for a better brand sense

PR/Marketing Internship

Administration

• Serve with a smile• Dress presentably• Organize in order to

multitask• Meticulous to clients’

preferences

• Acknowledge others’ hard work & respect clients’ privacy

PR/Marketing Internship

Tips to Shine at Workplace• Work hard AND work smart • Be eager + humble• Eliminate qualifiers/apologies

in speech–“I’m not sure but…”–“I’m sorry to interrupt, but…”

• Take compliments graciously• Appreciate others’ help/guidance• Keep resolutions private

PR/Marketing Internship

Volunteering Opportunity

Words of Encouragement

Krystal Lukkrystalluk@hotmail.co

m