insightr consulting credentials and services
DESCRIPTION
An introduction to Insightr Consulting. In this presentation we share our background, process, services and share with you how we think about addressing your digital makreitng challenges. Our underlying thought process for digital strategy is led by what we call D3S - Data Driven Digital Strategy.TRANSCRIPT
credentials presentationseptember 2009
“ ”Insightr Consulting is a new type of strategic digital marketing agency that partners with you to maximise marketing return on investment by optimising your existing skills and resources.
About Insightr
• Over 12 years experience developing digital strategies using analysis and optimisation techniques.
• Blue chip client experience in Europe, Asia and the US.
• Built digital analytics consulting teams for AKQA, XM Asia & Ogilvy.
• Based out of Singapore, work for clients Globally.
• Hands on experience with helping clients transition from analogue to digital marketing.
• Specialities in web optimisation, search, tool configuration, digital direct marketing, workflow streamlining and social media.
Our Process
Data Driven Digital Strategy
D3S
D3SOur Process
We help you to understand what your customers think to build better relationships with them
We help you determine your measurement goals and then
help you collect and share it with your business teams
We provide assistance in understanding past
performance, and how this helps with your planning process
We help you make your data actionable with test and learn
programmes to maximise marketing ROI
Data Driven Digital Strategy
Our Service Offering
Digital StrategyDigital StrategyDigital StrategyDigital Strategy
Research Measure Understand Optimise
Customer Planning Analyses Testing
Brand Configuration Segmentation Targeting
Products Automation Hypotheses Actions
We Answer Your Questions // Example
You ask why can’t we get value from our investments in tracking tools, those reports don’t give us anything to act upon
We provide business interviews and brainstorming / documentation of needs into a measurement plan mapping goals to strategies.
Using these tools
It’s important because a measurement plan sets governance rules for how a business appraises performance through iterative reference.
We Answer Your Questions // Example
You ask should we be investing in a major web overhaul because our website isn’t driving as many leads as we expected?
We provide content and user experience analysis that drive test & learn programmes to drive rapid incremental lift in performance.
Using these tools
It’s important because a considerably smaller investment in website analysis and testing will provide results to share with management in days, and will lead to statistically conclusive ROI lift.
“ ”It was a pleasure working with James as he has a great balance of astute knowledge of marketing technologies and a great personal rapport with customers and partners.
David Saxon, Director of Agency Partnerships, Offermatica (now Omniture)
Testimonials
“ ”Having worked with many digital agencies, I can honestly say that James is one of the most well-versed in the area of online analytics that I have met in my tenure.
Adam Greco, Director of Solution Architecture, Omniture
Testimonials
“ ”James has a sharp analytical mind combined with the creative flair of Creative Director. He has a wide understanding of the digital space and a first rate understanding of digital analytics.
Ken Mandel, VP Regional Managing Director, Yahoo! South East Asia
Testimonials
Process Orientated: OnSite
• OnSite website measurement process ensures management teams get value from analytics investments.
• Simplify complex language and tools into straightforward business actions.
• Supports and manages client, agency and other teams through process
OnSite Process
Process Orientated:
• a2a (Analysis to Action) process ensures clients get value from data analyses.
• Ensure’s marketing teams are involved in actively optimising digital programmes.
• Simplify complex flows into straightforward business actions that deliver results.
a2a Process
a2a
Affiliations, Training & Memberships
SITECATALYSTUSER TRAINED
SITECATALYSTADVANCED USER TRAINED
SITECATALYSTIMPLEMENTATION TRAINED
Insightr is Asia’s first Yahoo Web Analytics Certified Consultancy
Qualified as a Google Analytics professional
James is Regional Manager, SE Asia for Web Analytics Association
Through partnerships we run web based training events
We invest and participate in the latest analytics training courses
Let’s Talk About Your Digital Marketing
Contact Us
•Send an email [email protected]
•Visit our website insightr.com
•Read our blog insightr.com/blog
•Talk on twitter @insightr
•Share on friendfeed insightr