Insightful, Monthly Content = Loyal, Engaged ReadersBoasting a circulation of more than 38,000 100% qualified subscribers, Waste Advantage Magazine reaches more decision

makers than any other monthly publication serving the waste and recycling industry.

Our loyal readership comprises of key municipal and private sector executives and operations managers responsible for every detail of waste and recycling collection, transfer, landfill and waste conversion activities in the United States and Canada.

Each month, our audience relies on Waste Advantage Magazine to stay informed about the latest news, best practices, equipment and technology in order to “get the job done” in this important and dynamic industry.

FACT: North America’s leading monthly magazine for professionals in the

$85 billion waste & recycling industry.

Reach Your Marketing Goals in the Waste & Recycling VerticalThe staff of Waste Advantage Magazine are all industry veterans, dedicated exclusively to writing about and serving the waste and

recycling sector. Combined, our deep experience, media leadership position, and engaged audience provide a stronger partner resource to help you reach your marketing goals in this lucrative vertical.

From lead generation to ongoing branding campaigns, Waste Advantage Magazine delivers the audience that gives your company the “advantage” it needs to reach its sales goals in the $85 billion waste & recycling industry.

The Advantage in the Waste and Recycling Industry

The Advantage in the Waste and Recycling Industry

2017 media planner

print digital web newsletter webinar

Our ReadersSubscriber Demographics

Print Demographics

Private Sector Waste Haulers

8,355

Recycling Facilities

4,871

Public Sector Waste Haulers

2,730

Landfills

1,047

Scrap Metal Recycling Facilities

733

Other

738

Digital Demographics

Private Sector Waste Haulers

Recycling Facilities

Public Sector Waste Haulers

Landfills

Scrap Metal Recycling Facilities

Other

7,312

5,524

2,960

2,523

1,304

1,589

Print and Digital Demographics

Print and Digital Print and Digital Demographics

Private Sector Waste

Haulers

15,667

Recycling Facilities

10,395

Public Sector Waste

Haulers

5,690

Landfills

3,570Other2,327

Scrap Metal Recycling Facilities2,037

General Corporate Management

18,916

Job Titles

7,312

General Corporate Management

18,916

Job Titles

Field Personnel

7,106

Operations Manager

4,971

Government Leaders

4,716Other 3,977

Readership Job Responsibilities

• Municipal Collection

• Commercial Collection

• Material Hauling

• Transfer Stations

• Landfill Operations

• C&D Operations

• Recycling Facilities

• Scrap Dealing

• Scrap Metal Recycling

• Waste Storage

• Fleet Maintenance

• Waste Conversion

• Composting

• Financing

• Equipment Manufacturing

• And More

In every issue of Waste Advantage Magazine,our editorial team focuses on providing diverse content of interest

to professionals across the key categories of collection, transfer, recycling, c&d, landfills, and waste conversion.

In addition, our Editorial Advisory Board enhances the standing of the publication and strengthens its professional and academic integrity through the active involvement of its members.

We also forecast additional specific subjects for the calendar year, which might shift as trends and readership needs change.

In every monthly issue:

Our audience is interested in reading about and/or purchasing:

• Alternative Fuels• Arms and Lifters• Articulated Dump Trucks (ADTs)• Balers• Buildings and Shelters• Business and Communication Tools• C&D• Compliance and Regulations• Compactors• Composting• Computer Systems (Hardware/Software)• Containers/Carts• Conveyors• Driver Coaching• Dust Control• Emission Control• Engines• Equipment Cleaning and Supplies• E-Waste• Funding• Hazardous Waste Management• Hydraulic Components• Insurance Issues• Landfill Design• Landfill Closure/Post-Closure Procedures• Landfill Gas Management• Landfill GPS Systems

• Landfill Liners/Daily Covers• Landfill Regulations• Leachates• Leasing and Financing• Management/Personnel/Staffing• Material Handling Equipment• MRF Equipment• Odor Control• Organic Recycling• Pest Control• Public Education• RFID• Roll-Offs• Safety• Scales• Separators• Shredders/Grinders• Siting and Design• Tipping Floors• Trailers• Training• Transfer Station Equipment• Truck Bodies/Parts• Truck Equipment• Waste Conversion• Waste Storage• Waste Transportation

Audience Interests

news/eventsTrash Talk

Mark Your Calendar

Government Gossip

columnsFrom the Experts

Safety Brief

Maintenance

ProductsBreakthroughs & Innovations

MarketPlace

Editorial Submissions

Every month, Waste Advantage Magazine offers important news, expert articles and product/ service innovations of keen interest to professionals in the $85 billion waste and recycling industry. Our Publishing Editor welcomes no-fee submissions that provide value to our audience. Our editorial team can help edit material, offer topic suggestions and suggest best placement. Submission approval is at the complete discretion of the Publishing Editor. If you are interest-ed in editorial opportunities, contact angelina ruiz, Publishing editor, at angelina@wasteadvantagemag.com or (800) 358-2873, ext. 7

EditorialOverview

Editorial 2017 Calendar

collection: Truck Bodies/Parts • Insurance Issues • Trends: Year in Review

recycling/waste conversion: Composting

landfills/transfer stations: Leachates

bonus distribution: USCC 25th Annual Conference and Trade Show

January

collection: Computer Systems (Hardware/Software)

recycling/waste conversion: Balers

landfills/transfer stations: Tipping Floors • Facilities Planning and Design

bonus distribution: SeminarFest 2017 • Mia Green Expo & Conference

Februrary

collection: Truck Equipment • Hydraulic Components

recycling/waste conversion: MRF Equipment/Processing Strategies

landfills/transfer stations: Landfill Liners and Daily Covers

bonus distribution: Mid-America Trucking Show 2017 • SWANApalooza 2017 • Green Truck Work Summit 2017 • The Work Truck Show 2017 • Southeast Recycling Conference & Trade Show • WM Symposia 2017 • Plastics Recycling Conference 2017 • The 32nd International Conference on Solid Waste Technology and Management

March

collection: Alternative Fuels

recycling/waste conversion: Separators

landfills/transfer stations: Landfill Design

bonus distribution: ISRI Convention & Exposition • International Biomass Conference & Expo • 75th Annual Wisconsin Safety & Health Conference and Exposition • California Refuse Recycling Council Joint State Convention

April

bonus distribution: WASTE EXPO 2017 • 2017 Federation of New York Solid Waste Association’s Conference and Trade Show • 25th Annual North American Waste-to-Energy Conference

May SHOW ISSUE: WASTE EXPO 2017

collection: Leasing and Financing

recycling/waste conversion: Scrap Recycling • Waste Conversion

landfills/transfer stations: Landfill Equipment

bonus distribution: Safety 2017 • Air & Waste Management Association 110th Annual Conference and Exhibition • 6th Annual National Zero Waste Business Conference • National Advanced Biofuels Conference & Expo

June

collection: Containers/Carts • Trends: Different Waste Management Approaches in the Developing World

recycling/waste conversion: Material Handling Equipment

landfills/transfer stations: Landfill Gas Management

bonus distribution: National Association of Counties Annual Conference and Exposition

July

Augustcollection: Engines

recycling/waste conversion: Organic Recycling

landfills/transfer stations: Landfill Closure/Post-Closure Procedures

bonus distribution: APWA International Public Works Congress & Exhibition • Waste Conversion Technology Conference & Trade Show

September SHOW ISSUE: WASTECON® 2017

collection: Scales

recycling/waste conversion: Compactors

landfills/transfer stations: Landfill GPS Systems

bonus distribution: Paper & Plastics Recycling Conference • NTEA Executive Leadership Summit

October

collection: Waste Transportation

recycling/waste conversion: Shredders/Grinders

landfills/transfer stations: Transfer Station Equipment

bonus distribution: Canadian Waste & Recycling Expo • Renewable Energy from Waste Conference

November

collection: Trailers

recycling/waste conversion: Conveyors

landfills/transfer stations: Odor/Dust Control • Landfill Regulations

bonus distribution: Renewable Energy World International 2017 Conference

December

bonus distribution: WASTECON® 2017 • NGVAmerica Annual Meeting & Industry Summit • • 27th Annual ARC Conference & Trade Show • E-Scrap Conference 2017 • 2017 ISWA World Congress

Premium Position Rates Inside Front Cover (page 2) $3,206Page 3 $3,085Inside Front Cover Spread (pages 2 & 3) $4,620Opposite Editor’s Note $3,025Opposite TOC $3,025Inside Back Cover $3,206Inside Back Cover Spread $3,575Opposite Inside Back Cover $1,650Back Cover $3,575MarketPlace Insert CALL FOR PRICING Insert/Outserts CALL FOR PRICING

12x 6x 3x 1xEditorial Ad Rates Full Page $2,389 $2,601 $2,722 $2,873Half Page $1,452 $1,573 $1,663 $1,784Third Page $1,058 $1,149 $1,239 $1,360Quarter Page $847 $937 $1,028 $1,118

MarketPlace Ad RatesFull Page $880 $962 $1,017 $1,072Half Page $495 $550 $605 $660Third Page $357 $412 $440 $522Quarter Page $275 $330 $385 $440Sixth of a Page $214 $247 $275 $302

Advertising OptionsPrint

The Value of Print Advertising

Make a Bigger Impact with Your Print AdvertisingWe are able to provide custom solutions and premium options to uniquely showcase your company in our publication:

Bigger impact options include:• belly bands—Place your advertisement on

a printed sleeve that will wrap-around the entire magazine.

• gate folds—Place your advertisement in the space of three full pages with one page opening beyond the size of the book.

• tiPPed inserts—Print your advertisement on heavier stock and have it glued into the binding of the magazine.

• loose inserts—Print your advertisement on a postcard or heavy stock which will be loosely placed within the magazine pages.

• Poly bag advertising—Print your advertisement on a card stock or have your sell sheet placed on the outside of the magazine and enclosed in a clear plastic bag for mailing.

• marketPlace insert—Place your advertisement on our monthly insert before our MarketPlace section.

contact noreen cocron for Pricing. (800) 358-2873 ext. 1 noreen@wasteadvantagemag.com

Classified Ad Rates1" x 1" Block $55

15% of gross billing to recognized agencies net 30 days from invoice date.

(All rates noted are per month)

Tangibility & LongevityCredibilityBranding

Target MarketingMore Engaging

Issue Ad Close Material Due

January 12/12/16 12/16/16

February 1/12/17 1/17/17

March 2/10/17 2/15/17

April 3/15/17 3/20/17

May 4/10/17 4/14/17

June 5/10/17 5/16/17

July 6/12/17 6/16/17

August 7/1217 7/18/17

September 8/11/17 8/18/17

October 9/12/17 9/18/17

November 10/12/17 10/17/17

December 11/8/17 11/14/17

Advertising SpecificationsPrint

Print Ad Sizes Trim: 9" x 10.875" (Add 1/8" on all sides for bleeds)

Formats:color: cymk

resolution: 300 dpi

bleeds: Allow 1/8 inch past the trim size for all full page bleed ads. All copy, logos and important information should be at least 1/2 inch in from trim

files: tif, pdf, jpg. All fonts must be outlined, and file must be flattened.

Submission:e-mail:heidi@wasteadvantagemag.com

(Large files may be sent via Dropbox, please e-mail production for instructions).

Material Due Dates

Bleed: 9.25" x 11.125"Non-Bleed: 7.75" x 9.625"

Bleed: 18.25" x 11.125"

4.75" x 4.75" 2.375" x 9.75" 3.625" x 4.75"

7.75" x 4.75"

2.375" x 4.75"

3.75" x 9.75" 4.75" x 7.75"

Advertising Options Digital

Benefits of Digital Advertising

Wider CoverageTargeted AudiencesAffordable

InformativeAudience EngagementBetter ROI

Website Advertising Options & Rates (Rates per month)

Headline Banner (sitewide) $1,200

Content Banner (sitewide, scrolling banner) $600

Sidebar Button (sitewide) $600

Individual Page Sidebar Button $150

Web Video $600

Web Product Release $600

Web Tip of the Month $600

marketPlace listings for all your solid waste and recycling products, services, trucks and equipment (CATEGORIES: Front Loaders, Rear Loaders, Side Loaders, Grapple Trucks, Hook Lifts, Recycling Equipment, Tarps, Trailers, Containers, Roll-Offs, Compactors/Balers, Landfill and Transfer Equipment, Composting Equipment, and More.)

1 Listing $40 each

5 Listings $30 each

10 Listings $20 eachOpenings: 1 $100/opening

5 $75/opening

10 $60/opening

Seeking: $50job Postings

e-newsletterBanner:

1X $600

5X Monthly $1,500

9X Monthly $1,750

Digital Magazine Options & Rates (Rates per month)Digital Magazine Options & Rates (Rates per month)

Digital Video/Audio (In Web App) $600

Digital Banner (In Web App) $600

Interstitial $1,500

Pushdown $1,200

social media Postingssocial $50 per post

Includes Google+, Facebook, LinkedIn, & Twitter

Webinars

Waste Advantage Magazine’s Webinars offer companies an opportunity to reach a wider audience on a specific topic within their expertise. Whether it is an individual presentation or one with multiple participants, we provide the service and platform for you to sponsor an online event that will not only bring attendees, but can also be viewed after the event to many more potential customers.

Waste Advantage Magazine builds, hosts and manages your proposed webinar. Set up of the event, invitation and registration will be built out by Waste Advantage with guidance from the presenting company. Waste Advantage Magazine will handle attendee registration, confirmation e-mails to the registrants, thank you e-mails to registered Webinar attendees after the event, and marketing material, which could include Web site, social media outlets and print publication.

Waste Advantage Magazine will also manage and edit the recording of the presentation, where it will be placed on Waste Advantage Magazine’s site for additional potential viewers to see the presentation as well as social media and social media groups.

For package options and pricing, contact: Angelina Ruiz (800) 358-2873 x 7 angelina@wasteadvantgemag.com

Reach more potential customerswith your presentation of an informative and dynamic webinar session

Advertising SpecificationsDigital

Digital Formats:banner & button: rgb, jpg marketPlace listings: image size: 300 px x 300 px, maximum wordssocial media: All pictures must be at least 300 px x 300 px

As an independent publisher with a mission of reaching and serving key professionals in the waste and recycling industry, a solid qualified readership is vital to the editorial integrity and economic success of our publication. Waste Advantage Magazine’s subscribers are 100% qualified through direct written, verbal or Internet request. We are highly committed to qualifying our readership through detailed pre-subscription screening and ongoing annual verification conducted by our circulation department.

Our publication has chosen to use our monetary resources toward delivering a quality monthly magazine and a rigorous internal subscriber qualification protocol, rather than indeterminate and costly third-party auditing.

This approach has helped us achieve a consistently fresh list with a concentrated first year qualification age. Our extensive client list of large corporate and smaller regional advertisers continue to derive value and validate our reach as evidenced by repeat annual campaign advertising and implicit recognition of our impact and thought leadership position in the waste and recycling industry. We are happy to further describe our economic and audit processes as well as answer any additional questions at your request.

FounderNoreen Cocron (800) 358-2873 Ext. 1 noreen@wasteadvantagemag.com

Publishing EditorAngelina Ruiz Publishing Editor (800) 358-2873 Ext. 7 angelina@wasteadvantagemag.com

SalesMarcus Rubio V.P. of Sales/Marketing(800) 358-2873 Ext. 3 marcus@wasteadvantagemag.com

Deborah Jones-Storniolo Sales Account Executive(800) 358-2873 Ext. 4 deborah@wasteadvantagemag.com

Art/ProductionHeidi Jensen Director of Production/Design (800) 358-2873 Ext. 8heidi@wasteadvantagemag.com

WebsiteJason O’Connor Web Architect/Webmasterjason@wasteadvantagemag.com

Circulation(800) 358-2873 Ext. 6 circulation@wasteadvantagemag.com

AccountingElisa Weil Accounting Manager (800) 358-2873 Ext. 5 elisa@wasteadvantagemag.com

Our PublicationMission Statement

Contact Information: T: 800.358.2873 • F: 888.871.4515 • E: info@wasteadvantagemag.comPO Box 30126 • Palm Beach Gardens, FL 33420