Optimize your crowdfunding success

Meredith Trotter

The Challenge

Can I predict the success of your crowdfunding campaign

using information you would have BEFORE

you commit to a platform?

How I Did ItScraped data:

25 000+ Kickstarter campaigns25 000+ Indiegogo campaigns

Stored Mixed Bag of Variables:Funding goal, Story, Category, DurationVideos, Pictures, Links, Perks

Models: Random ForestsClassifier for funding success/failure

Regressor for expected total pledges

FindingsKickstarter Indiegogo

Accuracy: 0.83, Precision: 0.78 Accuracy: 0.82, Precision: 0.89

Feat

ure

Impo

rtan

ce

Validation: 80/20 Test/Train Split

Are people choosing the right site?

KickstartersIndiegogoers

KickstartersIndiegogoers

57% of Kickstarters, 78% of Indiegogospredicted to do better on Kickstarter

66% of Kickstarters, 70% of Indiegogospredicted to make more $ on Kickstarter

Meredith Trotter