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2 We are well prepared

3 Boom times characterised by trivialities

4 Modern packaging or todays sixty-

somethings

6 Fish or Lidl stores

8 New products

10 A nutty idea

No 13 February 2010News magazine

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2

Looking around the global ood industry is, in

these times o crisis, like an Olympic discipline.

The strategy must involve being aster, higher,

and stronger than our competitors.

In recent years we have implemented major invest-

ments and together with our solid nancial base,

we are well-equipped or the battle, and intend

the maximise making the most o these invest-

ments while also being fexible and ready to adapt

in a relatively unpredictable time, which is what we

expect o 2010.

Even though there are ragile signs that the

crisis has peaked, the packaging industry is stillunder pressure. Not all our customers are having an

easy time o it. It is thereore very important or our

customers to be able to dierentiate their products.

We are staying the course, and thereore continuing

to invest in innovation and development. In the

environmental area, our eorts in 2010 will ocus on

recycling materials.

The WorldStar Award which we won recently or a

packaging solution or serving soups on aircrat is

a good example o innovation which creates addi-

tional value and dierentiation or our customers.

This issue o Insight includes several case stories

about developing packaging solutions.

We are well-prepared

You can also read how our consumer patterns have

changed during the crisis we have dropped

restaurant visits in avour o takeaways and

eating in.

Enjoy the read!

Lars Gade Hansen

CEO

Management (from the left):

Henning Sandal, Technical Director

Lars Gade Hansen, CEO

Michael G. Gotfredsen, Sales and Marketing Director

Ib Viegand Hansen, CFO

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3

Boom times characterised by

trivialities

Outdoor kitchens, number plates on childrens

prams, diamond-studded cat collars ... The list o

products launched during the boom times is end-

less. Consumers have woken up with a hangover

and are now being ar more sensible.

We see the same trends within oods. The

basic kitchen will stand stronger. Gone are the

expensive, exotic products and in are the pure

and simple raw ingredients. And when it all

becomes a bit too mundane, we have a ood x

and buy a treat oten low at and low salt.

The armer is the hero

Packaging refects the times we live in. Visually, weare going back to our roots, literally. Examples can

already be ound o images o raw ingredients

rather than industrially produced nished products

adorning the ront o the packaging such as the

potato on the ront o bags o crisps, or the proud

armer displaying his resh spinach on packaging

or spinach sauce. Basically, in the coming years we

will nd that packaging will look anything but

industrially manuactured.

However, transparency will still be important. The

contents must be visible nothing must be con-

cealed. This supports the credibility o the brand

and creates a sense o trust among consumers.

Responsibility

Consumers preer products that are environ-

mentally responsible. However, it is less certain

whether the same consumers are willing to pay

more or this. Faerch Plast is thereore counting on

becoming greener within its existing ramework.

Among other things by introducing more recycled

plastic and maintaining its strategy or mono-

materials that ensures more than 99 per cent o

raw materials are used or recycled in production.

Takeaways and eating in

We are also seeing a change in tastes. During the

boom times, our ood tastes became more adven-

turous and ood rarely tasted as expected. Nowthe demand has changed to more simple favours

without excessive marinades or sauces. Subtle

favourings and spices are becoming increasingly

popular. Restaurant visits have been replaced by

takeaways and eating in.

Who knows, perhaps we are seeing a return to

meals needing to taste sour, sweet, salty and bitter.

It wouldnt be so bad ater all!

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4

C 0240-2D C 0240-3C C 0240-4F

and an improved more exciting presentation o the

dishes, says Marcel Homeijer Business Manager

or innovation and operations at Huuskes.

Appearance matters

Huuskes specically asked or CPET trays because it

gives a quality appearance, it is very stable in its

orm, and is suitable or heating explain Marcel

Homeijer. It is a solid choice o material as it can

be both heated in microwave and conventional oven.

The simpler the better or this target group, continues

Marcel Homeijer.

Oten modern packaging solutions come in a variety

o colours. In this case Huuskes chose white, as itreminds the consumer o the ceramics you would

have at home. The trays are round which makes it

easier or elderly and handicapped to handle the

trays. On top o that the wall angle o the trays

makes it easy or the end-consumer to eat out o the

plate.

The new range o trays has also enough space to

present ethnic meals and dishes like salmon, spare

ribs, and sh. We all know that the rst bite is

Modern packaging for todays

sixty-somethings

Huuskes is a Dutch company based in Enschede,

Holland. Since 1956 the company has developed and

produced fresh ready meals for the elderly, hospitals,

catering etc. It is known to be an innovative company

with a lot of experience in the food sector.

Market survey results started the process of

developing a new packaging range for meals

aimed at those born in the years ollowing WW2.

Imagine you have meals delivered on a weekly

basis rom a central kitchen. What would make your

every day lie easier? What would make your meal-

time more enjoyable and easier to prepare?

The conclusion rom a survey o Dutch consumers

highlighted some key actors to improve the pack-

aging o the everyday meal:

it should look like a porcelain plate

it should be sae to handle

It should be easy to eat rom

It should enhance the appearance o the

ood

The development teams at Huuskes and Faerch Plast

worked intensively to design a tray that would meet

the demands rom the survey. The target group was

the modern sixty-somethings o todays world.

This specic target group has a high level o

disposable income, demands higher quality meals,

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with the eye, Marcel Homeijer adds Up to 70% o

the appeal o the meal is created by its presentation

meal, sleeve and packaging. We deliver the new

concept o exceptional quality meals in a packaging

combination to match., states Marcel Homeijer.

Success rom the beginning

Faerch Plast was the natural partner in this

project. They are innovative, reliable, and under-

stand quality. The new packaging concept has now

been on the market or a month (November 2009,

red.) and the response has been very positive

concludes Marcel Homeijer.

The new series consists o 2, 3 and a 4 compartmenttrays (C 0240-2D, C 0240-3C, C0240-4F). For details

o sales restrictions contact Faerch Plast.

WorldStar Award

The World Packaging Organisation (WPO) has

again been taking a close look at innova-

tive packaging solutions. The WorldStar Award

is given to companies developing packaging

that sets international standards. The panel of

judges focus on the shape and function of the

packaging, and the degree of innovation in

the design.

Soup concept or airline catering

Faerch Plasts award-winning packaging solution

consists o a CPET bowl with a tightly tting lid. The

soup is heated with the lid on. Special vent holes

along the top edge o the packaging ensure that

vapour and pressure can escape rom the packagingduring heating. A measuring line indicates exactly

how much soup the bowl can hold without it over-

fowing through the vent-holes.

Judging the packaging

The panel o judges consisted o representatives

rom WPO rom ourteen countries and a

representative rom IPPO (International Packaging

Press Organisation). Ater careul deliberation in

relation to sales qualities, handling or the end-

consumer as well as its environmental impact, the

judges decided the concept was so innovative that

Faerch Plast once again merited a WorldStar Award.

In addition the soup concept is one o ve which

have been nominated or the prestigious President

Award which will be presented at an awards ceremo-

ny in Beijing, China, in the frst week o June 2010.

Tray (C 0108-1A) and

accomodationg lid (C

5108) are subject to

restrictions.

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6

Fish for Lidl stores

Being able to purchase o-the-shel trays at the

right size means there is no need to buy new tool-

ing or each job.

Andrew Cawood, Faerch Plasts Account & Design

Manager, adds: At Faerch Plast, we are commit-

ted to developing long term relationships with our

customers by delivering the highest standards o

service at all times and adapting to clients chang-

ing needs. We are very proud to have worked with

Seash UK or the last ten years and hope we may

continue to do so or many years to come.

CPET or fsh

Lightweight yet robust the CPET trays are ideallysuited or packaging Seashs newest product line

due to their high temperature stability (-40C up

to +220C) and ability to be taken directly rom the

reezer and heated in either a conventional oven or

microwave.

The packs are manuactured in Holstebro

beore being delivered to Seash or

lling and sealing using

lidding lm. The sleek

black trays

The C 2200-1I tray is part of our

extensive standard product range

and is free for sale.

Parameters like packaging quality, delivery time,

tooling costs, material properties were key when

Seafsh UK should decide on packaging supplier.

Ten year relationship

Continuing its ten year relationship with Seash UK,

Faerch Plast is supplying the company with dual

ovenable rectangular black CPET trays or its new

rozen ready meal line three sh roast - or

retailer Lidl.

Faerch Plast already provides Seash UK with a large

number o containers in various sizes and materials

per year or its array o seaood and sh products.

Extensive range

When launching our new three sh roast, we

naturally approached Faerch Plast, explains Paul

Rimmington, Head o Purchasing & Stock Control at

Seash UK.

In the ten years we have worked with the

company, they have always been reliable in terms

o product, supply and overall service. What is

more, they oer the most extensive range o

containers to suit virtually any application.

Based in Hull, Seash UK has over 80 years

experience supplying innovative sh and

seaood products to retailers and caters in

the UK and Europe.

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compliment the smart and sophisticated design o

the products outer packaging.

The brand new three sh roast, which consists o

layers o smoked haddock, cod and salmon in a

creamy cheddar cheese and spring onion sauce, is a

deluxe rozen ready meal developed or Lidl or the

Christmas season.

From 9 11 March 2010, Faerch Plast is exhibiting

at CFIA, the ood industry suppliers trade show, in

Rennes, France. On our stand we will be exhibiting

the latest packaging solutions or ready meals, cold

oods and snacks, resh meat, as well as Cakes to

bake our concept for industrial bakeries. Our

extensive product range includes packaging

produced from CPET, PP and MAPET.

Our packaging or resh meat includes trays with built-

in absorber eatures which dispenses with the need

or a separate absorber pad, and a MAPET solution

that allows you to pack products in transparent pack-

aging with a secure seal, even i through sealing rim

contamination.

You will also be able to see our unique soup concept

or airline catering which has just won a WorldStar

Award and that has also been nominated or a

Presidents Award.

The CFIA trade show opened its doors or the rst time

in 1997 and has earned the reputation o being the

meeting place or B2B, especially or French players

within the ood industry.

For more inormation about the trade air, visit the

ocial website at www.caexpo.com.

You can nd the Faerch stand in Hall 2,Stand C9/D7.

Faerch Plast

exhibits at CFIA

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Application: Lasagne and pasta products.

The dishes are intended or heating in

the oven or microwave. The attractive design

with curved sides and ribs enhances the

appeal o the products.

Material: CPET

Article no.: C 2227-1P

Restriction: None

Application: Fresh chicken.

The tray eatures an integrated absorb

er and ribs along its sides or stability. The

integrated absorber retains the meat juices.The packagings black colour and the absorber

ensure the attractive presentation o the resh

meat in the rerigerated counter.

Material: PP

Article no.: P 2252-80

Restriction: None

Application: Various hot dishes.

The packaging has been developed or

the catering sector in Denmark.

The design and shape are perect or

meals on wheels services or childrens

institutions.

Material: CPET

Article no.: C 2326-1B

Restriction: None

New products

Visit us at the CFIA fair in Rennes, France

9 11 March 2010

Hall 2 Stand C9/D7

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9

Application: Luxury dishes or dogs.

Two compartment AMPET tray or pet ood

developed or hotels. Easy storage and nice

presentation o meatdishes with vegetables

and ruit. Ready to serve or your animal

riend.

Material: AMPET

Article no.: C 2187-2K

Restriction: Fully restricted.

Application: Nuts and various nut mixes.

Dispenser tray with accompanying re-

closeable lid. Tray and lid gives optimum

presentation o the content. The designhad to be compatible with production

equipment, chill counters, and also easy to

use or consumers.

Material: APET

Article no.: K 3169-1A, Lid M 5169

Restriction: Fully restricted.

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10

Technicalexpertiseandde

signinnovationwere

neededwhentheDutchNu

tGrouprequesteda

re-closablepackfortheir

nutassortment.

Thenewpackaging,auniquedispensertray,w

as

toimprovethepresentatio

notheproduct,have

are-closablelidandhad

tobeuserriendlyrom

productiontotheend-us

er.Thedesignhadtobe

compatiblewithproductio

nequipment,transport

boxes,displayunits,tog

etherwithgiving

conveniencetothecon

sumer.Therewerem

any

aspectstoconsider.

Technicalchallenges

Thetechnicalchall

engewastomakethelid

easyto

openandatthesametimeremaintightlyclos

ed

duringdistributionandd

isplay.Inaddition,ithad

tobeeasytohandleinth

eproductionphase.

Theinitialideawaspropo

sedbyPerryVan

Otterloo,CEOattheDNG.

Itentailedmakinga

cutandperorationothe

lidalongthefatpart,

whichisnormal,andthe

sideothelid.Easyand

convenientortheconsu

merbutquiteachallenge

inourproduction.

Teamworkwhenitsbest

Ateamoexpertswaspu

ttogethertoworkwith

DNG.Asealingflmsuppli

erMaag,amachinery

producerSealpack,anda

packagingdeveloperand

maker,FaerchPlast.Eac

hotheseexpertsdid

theiroutmosttomaketh

edispensertraya

success,explainsPerry

VanOtterloo,DNG.

Goalreachedwithsuccess

Thoroughtestsweredonewithregardt

ounc-

tionality,productshelli

e,sealing,and

Anuttyidea

Uniquedispensertraycombinestechnicalknowho

w,conve-

nienceanddesign.Theea

syopeningfunctionallidcouldbe

usedforotherfoodapplic

ations.TrayK3169-1Aand

lidM

5169arefullyrestricted.

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FaerchPlaststartedsupp

lyingthedispensertray

andlidinOctober2009.

handlingbeorethefnal

designothetrayand

lid,wasagreed.The solu

tionconsistsoatray

thatissealedwithaper

oratedsealingflm,and

aperoratedre-closablel

id.Thelidbendsata90

degreeangleandstaysop

enwhilethecontentis

pouredout.

Materialchoiceanimp

ortantpartoftheconcept

ClearAPETwasthematerialochoice.

APET

displaysthenutswell,th

econtainersarestable,

andworkwellinaMAPa

pplication.,saysPerry

VanOtterloo.

Weimportdirectlyromp

roducersallaroundthe

world.Qualityandunio

rmityarekeyorus.The

dispensertray&lidcomb

inationisjustwhatwe

weresearchingor.

TheDutchNutGroupisrec

ognisedasaspecialistin

trading,packaging

androastingofawideran

geofpeanuts,luxurynuts

,orientalnuts,dried

subtropicalfruitsandrice

crackers.DNGisactiveino

ver40countriesand

suppliesthefood,hotel,r

estaurant,andcateringin

dustries.Allproducts

arepackagedattheirsiteinBergschenhoek

.

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Packaging that cares

Insight is publiced by R. Faerch Plast A/S

Editor: Pernille Moulvad, Marketing Manager

www.faerchplast.com

Frch Plast

Northern & Eastern EuropeRasmus Frchs Vej 1PO box 1040DK-7500 HolstebroTel.: +45 99 10 10 10Fax: +45 99 10 10 99 / 98E-mail: aerchplast@aerchplast.dk

Central EuropeRasmus Frchs Vej 1PO box 1040DK-7500 HolstebroTel.: +45 99 10 10 10Fax: +45 99 10 10 99 / 98E-mail: aerchplast@aerchplast.dkE-mail: centraleurope@aerchplast.dk

UK & IrelandStayton House, 93 Stayton RoadGB Sutton, Surrey SM1 2PSTel.: +44 20 8254 2300Fax: +44 20 8254 2301E-mail: uk@aerchplast.co.uk

Southern Europe5, rue des Ateliers, ZAE SudF - 67210 ObernaiTel.: +33 (0) 388470430Fax: +33 (0) 388470439E-mail: strasbourg@aerchplast.dk

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