1. Insidious- Chapter 2 It is common to promote a movie using the social media domain, using this platform to promote your movie is considered to be a widespread marketing concept nowadays. Hollywood or Bollywood, both the worlds are making an active presence on this medium and are trying to influence the users by swaying them with their fascinating campaigns. Insidious- chapter 2, the sequel to Insidious is not far behind. It has actively made use of Twitter and Facebook, the two social media giants for its promotions and social media marketing activities. Facebook Facebook is like one of those platforms that are considered to be the most important for any social media marketing activities. Insidious made valuable

2. use of the platform by carrying out various social media campaigns on it. It was able to garner more than 2.9 million facebook likes and established a huge viewer base as well. The success story of the page started with normal status updates and constant interactions with users. It made it a point to reply to all posts and messages and also provide an immediate feedback to all. Still shots were uploaded to retain the attention along with catchy phrases and statements. The campaign that formulated a number of entries and made its way to top was Casting Call, this was run as an effective social media campaign. Users were supposed to send in their entries for a walk-on-role in the movie showing their love and knowledge about the Insidious series. The winner would be given a chance to be a part of the film. Another valuable thing that the brand did was to use the latest hashtags introduced by Facebook. This made it trend in the market and increased the awareness manifold.

3. Twitter A microblogging site that allows you to effectively market your brand was also used massively by the movie in order to promote the film and increase its viewership. On twitter, the brand ensured regular tweets and posts which contained some dialogues, stills and shots from the film. These had the power to intrigue the audience and keep them glued to Insidiouss page throughout. It is very common to use the trending feature of Twitter for these movies such that as and when people start talking about them, they become a globalised trend and the virality increases automatically. The Twitter page had a number of scary tweets as well which were done as a part of promotional strategies to enhance the films effect. Many users actively participated by retweeting most of the updates and even compared other movies like The Conjuring to this one. The concept of Friday the 13th was used for its benefit on Twitter as well keeping relevancy with the plot of the movie.The twitter page followers are 4090.

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