INSIDE SPORTS &

ENTERTAINMENTGROUP3.13.2013 2:00 PM

location time

NEW YORK, NY

INSIDE SEGABOUT US

Inside Sports & Entertainment Group focuses on assisting businesses throughout the world in managing their BtoB efforts in a more efficient manner.

We pride ourselves on offering a customized and consultative service that meets specific passions, needs and budget. Every program is tailored and executed with the client in mind. From conception to execution, we focus on managing the details which creates unforgettable experiences.

It is commitment to client service that makes InsideSEG one of the most respected hospitality, leisure and entertainment sources in the industry.

INSIDE SEG ADVANTAGE

The ADVANTAGE of working with ISEG is ACCESS. InsideSEG has partnerships with teams, leagues, venues, designers, celebrities and properties throughout the world. It’s these partnerships that help deliver the best pricing and experiences available in the sports and entertainment field.

✴ US Open Tennis (over 3 million dollars of ticket and suite inventory)✴ Official NFL On Location Partnership (Super Bowl packages and regular season ticket inventory)✴ Madison Square Garden Partnership (VIP experiences and inventory for the Rangers, Knicks and MSG events and concerts)✴ Iconic NYC Events: VIP access & viewing to the Fourth of July fireworks display, Thanksgiving Day Parade and New Years Eve ball drop✴ Cultural & high society events ✴ Live tapings to top rated shows

OFFERINGS AND RESULTS

OFFERINGS: ✴ Meetings & Incentive Management

✴ Concierge Assistance

✴ VIP & Hospitality Experiences

✴ Event Management

✴ Ticket & Event Access & Management

RESULTS:

✴ Efficiency. Time saved to focus on what’s important; your business

✴ Budget management

✴ Resources you can trust and access to a network of elite vendors and suppliers

✴ Seamless execution

BENEFITS & SERVICESVIP EXPERIENCES

ISEG provides unique opportunities to cultivate new prospects and enhance existing client relationships through client entertainment opportunities and platforms. We assist our clients in securing and allocating tickets as well as executing full scale hospitality programs. We are your source for tickets, hospitality and premium travel packages to local, national and global events which include:

✴ Sporting Events✴ Entertainment ✴ Celebrity Interactions✴ Film Festivals✴ Food & Wine Festivals

SPORTING EVENTSVIP EXPERIENCES

✴ World Series✴ The Masters✴ Final Four✴ Horse Racing Events including The Derby✴ Monaco Grand Prix ✴ Wimbledon ✴ Running of the Bulls✴ Daytona 500 ✴ Golf trip to St. Andrews ✴ Tee Times on private courses including Augusta National

✴ All-Star Games✴ World Cup ✴ Super Bowl✴ French, Australian & US Open✴ UEFA Champions League & EPL✴ US Open Golf✴ Pro Bowl✴ British Open✴ College Bowl Games✴ NFL, NHL, MLS, NBA, MLB Regular Season Games & Playoffs

SPORTING EVENTSVIP EXPERIENCES

ENTERTAINMENT VIP EXPERIENCES

✴ Broadway Shows & Theater✴ Concerts✴ Fashion Shows ✴ Movie Premieres ✴ Award Show After-Parties✴ The GRAMMYs✴ Emmy Awards✴ Tony Awards✴ Nickelodeon Kids Choice Awards✴ MTV Music Awards/ Video Awards✴ ESPY Awards

✴ Dancing with the Stars✴ Good Morning America✴ The Daily Show with Jon Stewart✴ The Colbert Report✴ Saturday Night Live

CELEBRITY INTERACTIONSVIP EXPERIENCES

✴ ESPN Studio Tour✴ Celebrity Golf Tournaments✴ Celebrity Stylist Makeover✴ Private Celebrity Chef Experience✴ NFL & NBA Draft✴ Play Pro with Pros - Play your favorite sport with your favorite sports legend ✴ Studio Session - Compose music with music’s legendary composers and song-writers ✴ Private Music Lesson with world-famous GRAMMY Award winning artist✴ Celebrity & Athlete Appearances

FOOD & WINE /FILM FESTIVALSVIP EXPERIENCES

✴ TriBeCa Film Festival✴ Hamptons Film Festival✴ Cannes Film Festival✴ Sundance Film Festival✴ Madrid Film Festival✴ Toronto Film Festival✴ Newport Film Festival

✴ Pebble Beach Food & Wine Festival✴ Austin Food & Wine Festival✴ Atlanta Food & Wine Festival✴ Newport Food & Wine Festival✴ LA Food & Wine Festival✴ New York Wine & Food Festival✴ SOBE Wine & Food Festival

BENEFITS & SERVICES CONCIERGE

Supply our clients the tools needed to make each event successful. Services are inclusive of:

✴ Restaurant reservations at world renown venues✴ Tee time reservations ✴ Private transportation services✴ Private jet and luxury yacht charters✴ Interpreters and translation services✴ Airfare bookings✴ Rental car bookings (including luxury vehicles)✴ Access to hotels around the world for group meetings, business, and program travel needs (hotel & resort procurement)

✴ Welcome packets to include local area information, directions, things to do, hospitality information and on-site contact list

BENEFITS & SERVICESEVENT MANAGEMENT

Assist in event management and logistics for corporate events, meetings, and hospitality programming. Services include:

✴ Venue and location research✴ Vendor recommendations and procurement✴ Budget evaluation and management✴ RSVP management & communication✴ Creation of save the dates & invitations ✴ Execution of communication materials & timelines✴ Design & flowers✴ Lighting✴ On-site staffing as needed

STRATEGIC APPROACHEVENT MANAGEMENT

IDENTIFY! ! ! Review brand objectives and target consumer attendee needs

CREATE! ! ! Brainstorming, ideation and unique event concepts

NEGOTIATE! ! ! Work with key partners, vendors and staff

EXECUTE ! ! ! Run of show, minute by minute and dedicated ISEG staff

MEASURE! ! ! KPIs related to program effectiveness

COMMUNICATIONEVENT MANAGEMENT

Constant event communication is a key ingredient when managing corporate events. Communicating early and often helps answer any questions that may arise and ensures the “right” clients attend the event. Communication materials and timeline are as follows:

✴ Save The Date - 10 weeks prior✴ Invitation - 6 weeks prior✴ Registration Site - 6 weeks prior✴ Reminder registration e-mail blast - 4 weeks prior✴ Confirmation e-mail of registration - Upon registering✴ Event welcome packets - 2 weeks prior✴ On-site welcome packet at registration desk✴ In-room welcome packets including itineraries✴ Departure notices (if applicable) - On-site the night prior to flight departure✴ Post-event survey via registration site and thank you letter - 1 week after the event

REGISTRATION SITEEVENT MANAGEMENT-------------------------------------------------------------------------------------------------------------------------------Event Registration Sites organize and communicate hospitality programming and assets. Additionally the site reduces staff hours, eliminates error and unused hospitality and sponsorship assets. Additional benefits include:

✴ Real time reporting✴ Customizable based on each event✴ Housing and travel management✴ Pre-guest personalization ✴ Distribution of assets based on guest’s VIP level ✴ User-friendly management system ✴ Event timeline that automatically sends alerts and reminders✴ Branded communication

The Ticket Concierge Service is an efficient, time saving microsite designed to assist sales and marketing in their efforts to build relationships and interface with customers outside of normal business hours.

✴ Grants access to local market tickets, national premier events and existing inventory through a user-friendly system (please refer to Ticket Concierge Service addendum)✴ Offers dedicated resources to answer emails, questions, and work with managers on ticket distribution✴ Provides ability to search and purchase assets months before or within hours of an event✴ Hassle free ticket handling process✴ Allows for ticket upgrades available whenever possible✴ Simplifies invoicing for external ticket needs

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TICKET CONCIERGE TICKETMANAGEMENT

TRACKING & TRENDINGTICKET MANAGEMENT

The Ticket Concierge Service is an an informative tool for corporate management as reports can be created and built to track ROI and watch trends within each market and asset field. Benefits include:

✴ Customized reports✴ Exclusive access with password recognition ✴ Provides data on past and current ticket requests✴ Manages dollars spent in each market in an organized fashion ✴ Follows trending on a regional and national level✴ Tracks ROI for each customer and company

NEXT STEPS

✴ Discuss which ISEG platforms corresponds with Haier America’s business initiative

✴ Review Haier America’s 2013 event/marketing/sponsorship strategy. Discuss synergies and potential partnership

✴ ISEG supplies Haier America with a 2013/2014 strategy based on brand objectives, client demographics and passions within the sports & entertainment industry

Joanna StarkExecutive Director - Hospitality & Corporate RelationsPhone: 646.942.8030jstark@insideseg.com

THANK YOU!

3.13.2013 NEW YORK, NY 2:00 PM

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