Inside Their Hearts, Inside Their Minds

Marketing With Youth Doyle Buehler

Inside Their Space

The Millenials (b>1980)• More money• More influence• More information• More options• More pressure to succeed• More savvy• More elusive• More in control

The Youth Lifestyle Menu - subcultures

Riders

Hamptons

Urban

Youth Facts:

What We

Really Know

Youth Fiction – what we think

we know

Cool is NOT Cool unless self-expressed

Create the culture– Immerse yourself and your company– Market with emotions– Falling in love with you– Resonate with their desires

Get in their Think Space• Their Environment– TV– Movies– Social media– Magazines

• Their Experience– Events & parties– Speak with them– HIRE them!

10 Simple Rules For Marketing with Youth

• Appeal to diversity and lifestyle

• Be tech savvy• Communicate the

benefits• Embrace parental co-

purchasing dynamic• Roll out the red carpet• Speak honestly• Engage peer leaders• Celebrate the small stuff• Recognize their

individualism• Thank them

Mark Twain: Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did do.

Explore. Dream. Discover.

LeadLearnLive

• Doyle Buehler doylebuehler@gmail.com