inside sales the salesforce.com way
TRANSCRIPT
Background:• 2002-2012 Salesforce• VP EMEA UK&I• PipelineCheck• Members AA-ISP/ISDN
PRODUCTIVITYMATRIX
PRODUCTIVITY MATRIX
Sale
s
Pipeline Points
Sales Rep
Average
PipelineCheck.com 2016 ©
React Leaders
Inactive Ineffective
G R O W T H
MATRIX
GROWTH MATRIX
Sales Rep
Average
PipelineCheck.com 2016 ©
Pessimists Leaders
Optimists QualifiersSa
les
Prediction Points
Agenda:• Hiring for inside sales• Deciding territories• Lead generation & management• Qualifying for volume and value• Discovering problems• Establishing value and beating competitors• Managing trials• Establishing real closing events• How to forecast and manage pipeline
Hiring for inside sales• Superstars• Role play based interviews• Pay very well• Not supporting field• Increase the lines• Territories• Promote from within
Deciding territories:• Fair• Mix new and existing• Adjust annually• Stay in lane
Lead generation & management:• Air superiority• Inbound / outbound lead teams• Qualification• CRM Lead v Opportunity
Qualifying for volume and value:• Sales methodology• Dynamic• Working the opportunity
Discovering problems:• Phone based skill• Rapport• Active listening• Current situation• Business and personal• Alternatives tried• Consensus
Establishing value and beating competitors:• Focus on the customer• Goal in $ and Time• Quantify problem• Discuss alternatives • Warning: Functionally rich• High level one liners
Managing trials:• Needed?• Goal• Tasks• Ownership• Cover in demos• Validate in trial• References
Establishing real closing events:• See goals, problems/solutions
How to forecast and manage pipeline:• What do the reps need (1 day/month/year)?• Know your reps• Is pipeline being wasted?• Win rates• Deal size• Close dates
QUESTIONS
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