Engage For Success

CIPR Internal Communications Conference7th November 2012

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THE BIGGER PICTUREThe context for WHY Employee Engagement is critical:The 20th Century model was “Business as Usual”.MAKE EFFICIENT – aligned but not engaged, central direction, command and control.

TRANSACTIONAL OR TRANSFORMATIONAL?

Transactional engagement>A set of activities or targets

>Usually focussed around a survey

Transformational engagement>Employees integral to developing and delivering the business strategy

>Requires deep belief in the power of people to contribute

- new and creative products/services

- outstanding customer/client service and efficiency

>A belief that our people are the solution, not the problem

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KEY ENABLER 1: STRATEGIC NARRATIVE

Strong, visible, empowering leadership provides a strong strategic narrative about the organisation, where it’s come from and where it’s going.

This gives a line of sight between the job and the organisation’s vision.The story is communicated clearly, consistently and constantly.

The past You are here The future

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KEY ENABLER 2: ENGAGING MANAGERS

They:

focus their people, offer

scope and enable the job to get

done

treat their people as individuals

coach and stretch their people

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KEY ENABLER 3: EMPLOYEE VOICE

There is employee voice throughout the organisation, for reinforcing and challenging views; between functions & externally; employees are really seen as your key asset – not the problem.

This voice is an informed one. Views are sought early and followed up; explanations are given if ideas/views not adopted.

Trade unions/staff representatives are part of the engagement architecture – collective voice matters

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KEY ENABLER 4: INTEGRITY

There is organisational integrity – the values on the wall are reflected in day to day behaviours.

These expected behaviours are explicit and bought into by staff.

Keep it real – staff see through corporate spin quicker than customers or the public.

Integrity enables trust: no engagement without trust

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Task Force Launch

MOVEMENT STRUCTURE

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Lord O'Donnell, Former Head of Home Civil ServiceMarc Bolland, CEO, M&SMark Elborne, CEO, General Electric, North EuropeSir Martin Sorrell, CEO, WPPMartin Temple, Chairman, EEFMoya Greene, CEO, Royal MailNigel Stein, CEO, GKNPaul Drechsler, CEO, Wates GroupPeter Cheese, CE, CIPDSir Peter Housden, PS for ScotlandPeter Rogers, CEO, BabcockPeter Sands, CEO, Standard CharteredPeter Searle, CEO, Adecco Group UK & IrelandRichard Baker, Chairman, Virgin ActiveRob Devey, CE, Prudential UK and EuropeRonan Dunne, CEO , O2Rona Fairhead, Group CE, Financial Times GroupSimon Walker, Director General, IoDSir Stephen Bubb, CE, AcevoStephen Howard, Chief Executive, BITCSteve Elliott, Director General, CIASteve Mogford, CEO, United UtilitiesTim Melville-Ross, Chairman, HEFCETim O’Toole, CEO, First GroupWill Hutton, Executive Vice Chair, Work Foundation Sir Win Bischoff, Chairman, Lloyds Banking Group

Adam Balon, InnocentAdam Crozier, CEO, ITVAdrian Brown, UK and Western Europe CEO RSA Alex Gourlay, CEO, Alliance BootsAmyas Morse, Auditor General, NAOAndy Harrison, CEO, WhitbreadAnthony Jenkins, CEO, BarclaysDame Barbara Stocking, CEO, OxfamBarbara Frost, CE, WaterAidSir Bob Kerslake, Head of the Civil ServiceBrendan Barber, General Secretary, TUCCarolyn Downs, CE, Local Govt Assoc Charlie Mayfield, Chairman, JLPChris Browne, MD, Thomson AirwaysChris Hyman, CEO, SercoDavid Evans, CE, Grass Roots GroupEd Sweeney, Chairman, ACASIan King, CEO, BAEIan Livingston, CEO, BTIan Powell, Chairman & Senior Partner, PwCIan Sarson, CEO, Compass GroupJane Wilson, CE, CIPRJohn Cridland, Director General, CBIJohn Hannett, General Secretary, USDAWJohn Neill, Group CE, UnipartJohn Walker, Chairman, FSBKaren Boswell, MD, East Coast Rail

Engage for Success Sponsors

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ENGAGE FOR SUCCESS PROJECT & COMMUNITY GROUPS

THE ONLINE OFFERING

Highlands/Islands

Edinburgh

Sunderland

Manchester

Preston

Birmingham

Kent

LondonBristol/Exeter

Cornwall

Cardiff

Belfast

Falkirk

Leeds

Events held

Events planned

Practitioner Events11 have been held, – just over 250 peoplehave been able to attend an event

4 events already planned for September/October, about to startBooking (August 2012)

Follow up events planned in the autumn for:Kent, Birmingham, Wales, Sunderland

Feedback is overwhelmingly positive

The format for an initial meeting has been testedand a downloadable pack is now in production to enable groups to run meetings without centralsupport

PRACTITIONER EVENTS

WHAT NEXT…

• Go Live!• CEO Breakfast – getting engagement on the business agenda• ½ day event – arming our ambassadors to go out and spread the word• Community led events – practitioner groups, master classes, webinars,

conferences…

• Join In • Content• Community • Events

WAYS TO GET ‘SOCIALLY’ INVOLVED

10/04/2023

• Events coverage• Go live events

• Community events, master classes, webinars etc

• Community activity• Role model online activity on LinkedIn, Facebook, Twitter,

• Activate topic groups on E4S web

• Encourage others to get involved too

• Content sharing • Articles for Voice - our online magazine

• Buddy up with a project group to help ‘socialise’ the work• Blogging, tweeting, article writing, topic groups etc

• Insert your ideas here…

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ENGAGE FOR SUCCESS

CIPR Internal Communications Conference

7th November 2012