inside parallels operations automation
DESCRIPTION
Inside Parallels Operations Automation. Matt Leonard, Director Automation Product Marketing. Parallels Products – Optimized Computing. Consumer & Business (On Premise). Service Provider (Hosted & SaaS). Usage Model. Automation. Parallels Plesk Products. Parallels Business Automation. - PowerPoint PPT PresentationTRANSCRIPT
Inside Parallels Operations AutomationMatt Leonard, Director Automation Product Marketing
Parallels – Optimized ComputingTM2
Parallels Products – Optimized ComputingConsumer & Business
(On Premise)Service Provider(Hosted & SaaS)
Usage Model
Solutions
HeterogeneousSystem Support
IA64Baremetal/
HostedX86/x64
VMware XenWindowsHyper-V
Linux Mac OS
Automation
Parallels Workstation
Parallels Desktop
ParallelsVirtuozzo Containers
Parallels Server
ParallelsPlesk Products
Virtualization
The best of both worlds with Hypervisorand OS Virtualization
Parallels Virtual Automation
Parallels Operations Automation
Parallels Virtual Automation
Parallels Operations Automation
Parallels Business Automation
Parallels – Optimized ComputingTM
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What is Parallels Operations Automation
Parallels Operations Automation is an Operations Support System
for Service Providers that enables delivery of any application or service
in a hosted environment which increases revenue per user,
decrease costs and shorten time to market
Parallels – Optimized ComputingTM
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Why do you need Unified Platform• Automate FULL lifecycle
• Deliver FULL range of services
• Integrate deliver and back office
• Provide a SINGLE point of access for staff
• Provide a SIGNLE point of access for customers
1/14/2009
“T1R believes the future of hosting in the mass
market is about being a one-stop shop for
delivery of a wide range of hosted services. As
we argued recently, hosting is now as much about
the overall package and suite of product and
services as it is about core stand-alone products
such as Exchange or shared hosting. Without a
unified platform, customers will not be able to
access multiple products and services from a
single interface. …A unified platform helps
position the hoster as a true one-stop shop, and
it allows customers to add on product and
services easily and efficiently – contributing to
the hoster's bottom line. Provisioning times will
also be greatly improved as customers can log on
with a credit card, purchase what they need in a few
clicks and have what they purchased up and running
literally within minutes. It is this kind of speed and
efficiency that the sector must continue striving for.”
Parallels – Optimized ComputingTM
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Build vs. Buy• Development of the system – is never ending process..
• Complexity of the system constantly grows
• Invest more and more into development and maintenance
• System covers too many areas - need experts in dozens of areas
• System is not static New OSs
New Technologies (Windows Server 2008, Exchange 2007, WSS3 – in 2008 alone)
New Service Offerings
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Parallels Automation: Service and Value Creation
• Automating full lifecycle of hosted service and software Installation, provisioning, management, configuration, upgrades, backup,
monitoring, DR, license management
For you, your customers, your resellers, end-users, and affiliates
For single tenant, multi-tenant and service applications
For admin, support, finance, marketing and sales personnel
• Allowing to deliver full range of services and applications Sophisticated, integrated, broad and profitable service offerings
For consumers, SOHO, SMB, and enterprise
For variety of vertical industries
In multiple geographies and under multiple brands
• With fully integrated back-office Billing, ordering, invoicing, service management, business intelligence,
help-desk, customer communication, etc.
Parallels – Optimized ComputingTM
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Parallels Operation Automation: Value
• Increase Revenue per User Become a one-stop-shop – own your customers Leverage your existing customer base by offering more applications and
Services Make it easy to purchase additional services Unify the end-user experience
• Decrease Costs Reduce R&D costs. Avoid managing multiple systems Focus on value - buy commodity. Commodity does not mean simple. Automate routine tasks
• Shorten Time to Market Eliminate time delays for new service creation in OSS and BSS development Service plans can be created by Product Managers without developers Roll out new business models faster
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Parallels Operations Automation: Core
ParallelsAutomation
ParallelsAutomation
ProvisioningDe-provisioning
ProvisioningDe-provisioning
Customer Self ServiceCustomer
Self Service
Monitoring Monitoring
ServerManagement
ServerManagement
ApplicationManagementApplication
Management
Service PlanManagementService PlanManagement
NetworkManagement
NetworkManagement
Event Management
Event Management
BrandingCustomizations
BrandingCustomizations
Alerts and NotificationsAlerts and
Notifications
SubscriptionsManagement
SubscriptionsManagement
Multi-TierResellersMulti-TierResellers
LicenseManagement
LicenseManagement
LocalizationLocalization Securityand AuditSecurity
and Audit
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Ser
vice
sS
ervi
ces
Back OfficeBack Office
Parallels Operations Automation: Larger Picture
APS CatalogAPS Catalog
Payment GwPayment Gw
MarketplaceMarketplace
Domain RegistrarDomain Registrar
Hosted InternallyHosted Internally
Ho
sted
Ext
ern
ally
Ho
sted
Ext
ern
ally
HelpdeskHelpdesk
BillingBilling
CRMCRM
MySQLMySQLApacheApache
Good MobileGood Mobile
Parallels ContainersParallels Containers
Parallels ServerParallels Server
MS SQLMS SQL
MS IISMS IIS
MS CRMMS CRM
PostgreSQLPostgreSQL
200+ APS Apps200+ APS AppsMS SharePointMS SharePoint
ERPERP
MS ExchangeMS Exchange
BlackberryBlackberryOpen-ExchangeOpen-Exchange
Messaging Security• MessageLabs• MX Logic• Postini
Messaging Security• MessageLabs• MX Logic• Postini
Archiving• GlobalRelayArchiving• GlobalRelay
SSLSSL
ParallelsAutomation
ParallelsAutomation
Pro
vis
ion
Pro
vis
ion
Inte
gra
teIn
teg
rate
IntegrateIntegrate
ProvisionProvision
Parallels Plesk PanelParallels Plesk Panel
InfrastructureInfrastructure
ServicesServices
Parallels – Optimized ComputingTM
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Messaging Security• MessageLabs• MX Logic• Postini
Messaging Security• MessageLabs• MX Logic• Postini
Archiving• GlobalRelayArchiving• GlobalRelay
HelpdeskHelpdesk
BillingBilling
CRMCRM
ERPERP
Parallels Operations automation: Future DirectionsS
ervi
ces
Ser
vice
s
Back OfficeBack Office
Hosted InternallyHosted Internally
Ho
sted
Ext
ern
ally
Ho
sted
Ext
ern
ally
ParallelsAutomation
ParallelsAutomation
ProvisionProvision
IntegrateIntegrate
Pro
vis
ion
Pro
vis
ion
Inte
gra
teIn
teg
rate
APS CatalogAPS Catalog
Payment GwPayment Gw
MarketplaceMarketplace
Domain RegistrarDomain Registrar
Hosted InternallyHosted Internally
MySQLMySQLApacheApache
Good MobileGood Mobile
Parallels ContainersParallels Containers
Parallels ServerParallels Server
MS SQLMS SQL
MS CRMMS CRM
PostgreSQLPostgreSQL
200+ APS Apps200+ APS Apps
MS SharePointMS SharePoint
MS ExchangeMS Exchange
BlackberryBlackberryOpen-ExchangeOpen-Exchange
PleskPlesk
New andBetterServices
New andBetterServices
BetterInfrastructureBetterInfrastructure
OCS 2007OCS 2007 Exchange 14Exchange 14
Parallels Plesk Panel 9Parallels Plesk Panel 9
Parallels ServerParallels Server
More APS AppsMore APS AppsHyper-VHyper-V
High-Density ApacheHigh-Density Apache
PBA 5.0PBA 5.0
Update ServiceUpdate Service
Parallels Plesk Panel Mass-UpdateParallels Plesk Panel Mass-Update
MS SQL 2008MS SQL 2008
Tighter APS Catalog IntegrationTighter APS Catalog Integration
MarketplaceMarketplace
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Increase Revenue Per User: More Services► Shared Hosting Provide customer self-service, upgrades, and billing. Supports both
Windows and Linux platforms.
► VPS Integrated with Parallels Virtuozzo Containers to dynamically allocate resources and software applications among VPS servers.
► Hosted Microsoft Exchange Automated ordering, provisioning, billing, and self-service control panels for Exchange 2003 and Exchange 2007.
► Hosted Microsoft SharePoint Automated ordering, provisioning, and billing for SharePoint sites. Integrated delivery with Exchange. Track users and site storage.
► Hosted Microsoft Dynamics CRM
► Hosted Message Archiving Global Relay
► Messaging Security MessageLabs, MX Logic, Postini
► Mobile Access Blackberry, Good Mobile
► SaaS Delivery platform for web apps packaged in APS, multi-tenant apps (e.g. Exchange, CRM), & traditional (single tenant) apps.
► Dedicated Hosting Bare metal provisioning, IP address management, remote re-boot, and automated re-imaging from a customer control panel.
No system in the market does what PA does! Delegated Management of all IT and Services on Large Scale And Complete Back-office Automation
Parallels – Optimized ComputingTM
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Increase Revenue per User: Apps/Saas
ExchangeMailbox
DiskSpace
TrafficDB
Domains
Resource Centered User-Applications Centered
Blackberry
SharePoint
MS CRM
Live Meeting
TimeTracking
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Parallels Automation & APS Catalog• APS Catalog: 200+ apps
packaged in APS standard
• Browse available applications directly from the Parallels Operations Automation, downloadand install
• Catalog: www.APSstandard.org
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SaaS – APS - Delivery Scenarios
Shared Web ServerShared Web Server
Scenario 1Shared
Web Apps
Scenario 2Legacy Single Tenant
Apps in Containers
Scenario 3Multi-Tenant App on
Single Platform
Web ServerWeb Server
Customer 1 Web Dir Customer 1 Web Dir
App 1App 1
App 2App 2
Local ApplicationRepository
Local ApplicationRepository
Application ServerApplication Server
Container 1Container 1
App 1App 1
Local ApplicationRepository
Local ApplicationRepository
POA Management NodePOA Management Node
Central ApplicationRepository
Central ApplicationRepository
Container 2Container 2
App 2App 2
POA Management NodePOA Management Node
Central ApplicationRepository
Central ApplicationRepository
Customer 2 Web Dir Customer 2 Web Dir
App 1App 1
Application ServerApplication Server
Application 1Application 1
Customer Instance 1Customer Instance 1
POA Management NodePOA Management Node
Customer Instance 2Customer Instance 2
Customer Instance NCustomer Instance N
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LinuxServerLinuxServer
Parallels Operations Automation: Architecture
ApplicationServer
Control PanelServer
WindowsServer
WindowsServer
Control PanelServer
ApplicationServer
Parallels VirtuozzoContainers Server
Parallels VirtuozzoContainers Server
Parallels ServerParallels Server
Agent
ContainerContainerApplicationApplication
Service
Service
ApplicationApplication
Service
Service
ApplicationApplication
Service
Service
ContainerContainer
ApplicationApplication
Service
Service
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Will it Work for Me?• Thousands of Features
• Highly Customizable
• Can be integrated with your existing systems
• Hundreds of very unique Customers running PA
• Fits different business models
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Conclusion• Complex and Sophisticated Commodity
• Feature-rich core integrated with 100s of “eco-system” components
• Differentiate with Unique Technology and Application Offerings
Unique bundles to address target audience
Unique Business model
Unique Sales and Marketing
Unique industries or market segments
Unique Processes and Operational Efficiency
• Time to market
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Demonstration