inside insights: ibm's point of view on social business
DESCRIPTION
Social is changing the marketplace in ways we have never before seen, at rates we have never before experienced. Digital engagement is creating new opportunities for businesses to engage customers and invigorate a connected workforce. The energy is palpable, the potential for positive impact through human-to-human connection, heartening. Social collaboration is enabling organizations to re-invigorate and activate a connected workforce. With so much discussion around Cloud, Mobile, Analytics, SaaS and the like, I would like to highlight what I think is really shaping change in the 21st century – social business (you might think of this as digital engagement). Business is about human-to-human connection and collaboration, with people at the center. Innovation is about people working and engaging with people. Connected knowledge, made possible through social business, is the engine of cloud, mobile, analytics, saas… In the 20th century, notable innovations came from individuals, working in comparable isolation. In the 21st century, connected individuals collaboratively iterating in crowdsourced teams, are creating innovations at rates unseen in history; and it’s accelerating. Connected people using Cloud, Mobile, Analytics, SaaS platforms and environments is, I believe, the path to solutions to drive better business, address our most challenging world problems, and build a Smarter Planet. The more we connect and collaborate through social/digital, the smarter we collectively become. What we have learned from >20,000 client engagements From over 20,000 client engagement around the world, we have gained tremendous new and unique insight into what is driving this change – the key patterns, the key points of entry for businesses and organizations, the key paths to success. To introduce more people to our Point of View around Social Business, I wanted to share a consolidated concise guide on how IBM sees Social Business, highlighting six key entry points where organizations might get started.TRANSCRIPT
Social Business
IBM’s Point of View on Social Business
Knowledge is being created and shared at unprecedented rates.
But many organizations aren't activating this collective knowledge.
What we have observed…
Social Business starts when you put people at the center.
• to connect
• to unlock insights from social interactions
• to evolve to a customer-centric organization
What we have learned…
here’s what we believe
about Social Business
20,000 engagements later
Start with
any of these
6 entry points
to help you put
Social at the heart
of the modern enterprise.
Create open and authentic engagement between customers, employees and communities.
Increase in click-through rates from personalized marketing campaigns
300%
(1)
(2) Create exceptional customer experiences through personalized and rewarding interactions based on customer insights.
300% Increase in customer response
rates to campaigns
(3) Create a collaborative workplace culture to engage talent and increase productivity.
99% Increase in streamlining workplace
processes and increasing collaboration
(4) Tap into analytics to measure, understand and drive business decisions to innovate faster.
Improved online profile, social media presence and quality of consumer data
(5) Design and implement social strategies to transform organizational processes and best practices.
Increased organizational transparency and improved decision making process
(6) Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital.
100K Savings from creating a community platform for
collaboration and operational insights
Evolve your social business by putting people at the center.
Amplify the value of human connections.
Social Business
Learn more…