inside facebook applications july2007
TRANSCRIPT
![Page 1: Inside Facebook Applications July2007](https://reader033.vdocuments.us/reader033/viewer/2022052821/55492b8ab4c9054c498bf882/html5/thumbnails/1.jpg)
July 2007
Inside FacebookApplications
Presented byGreg Narain
![Page 2: Inside Facebook Applications July2007](https://reader033.vdocuments.us/reader033/viewer/2022052821/55492b8ab4c9054c498bf882/html5/thumbnails/2.jpg)
July 2007
The Opportunity
Why is the Internet increasinglyobsessed with Facebook?
![Page 3: Inside Facebook Applications July2007](https://reader033.vdocuments.us/reader033/viewer/2022052821/55492b8ab4c9054c498bf882/html5/thumbnails/3.jpg)
July 2007
What is Facebook?
“a social utility thatconnects you with thepeople around you.”
![Page 4: Inside Facebook Applications July2007](https://reader033.vdocuments.us/reader033/viewer/2022052821/55492b8ab4c9054c498bf882/html5/thumbnails/4.jpg)
July 2007
Facebook Growth
• More than 30M active users*
• More than 100K new registrations daily
• Avg. 3% weekly growth
• 35% growth since launching applications
![Page 5: Inside Facebook Applications July2007](https://reader033.vdocuments.us/reader033/viewer/2022052821/55492b8ab4c9054c498bf882/html5/thumbnails/5.jpg)
July 2007
Facebook Growth
![Page 6: Inside Facebook Applications July2007](https://reader033.vdocuments.us/reader033/viewer/2022052821/55492b8ab4c9054c498bf882/html5/thumbnails/6.jpg)
July 2007
Facebook Users
• Over 47K regional, work, collegiate & highschool networks
• More than 50% of Facebook users areoutside of college
• The fastest growing demographic is those25 years old and older
• Maintains 85% market share of 4-year U.S.universities
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July 2007
Enter Applications
• Facebook launched FacebookApplications in May 2007
• Created a massive virtual pegboard for3rd party widgets and applications
• Application growth is tremendous
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July 2007
Viral Growth
“The viral loop of people inviting each other tomost social networks revolves around a userposting a widget to their page and having friendssee their page.
The viral loops for Facebook (there are multiple)revolve around the news feed, the mini-feed andthe invite request. Not around people coming toyour page and interacting with it”
- Lance Tokuda, CEO, RockYou
![Page 9: Inside Facebook Applications July2007](https://reader033.vdocuments.us/reader033/viewer/2022052821/55492b8ab4c9054c498bf882/html5/thumbnails/9.jpg)
July 2007
Explosive Growth
![Page 10: Inside Facebook Applications July2007](https://reader033.vdocuments.us/reader033/viewer/2022052821/55492b8ab4c9054c498bf882/html5/thumbnails/10.jpg)
July 2007
Explosive Growth
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July 2007
Explosive Growth
65M Apps Installed2.5 Apps / User
(June 2007)
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July 2007
Open Opportunity
• Facebook applications can embed advertisingand sponsorship - no revenue sharing
• Facebook applications can run from yourservers giving you accountability and metrics
• Facebook applications can drivememberships and traffic for your properties
![Page 13: Inside Facebook Applications July2007](https://reader033.vdocuments.us/reader033/viewer/2022052821/55492b8ab4c9054c498bf882/html5/thumbnails/13.jpg)
July 2007
Competitive Space
• 1000+ applications in the ApplicationDirectory
• 100s new applications pending
• 100s applications in the UndergroundDirectory
• 40K registered developers
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July 2007
The Framework
How are Facebook Applications built?
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July 2007
Anatomy of anApplication
Facebookapplications cantake on manydifferent forms
Left Navigation Bar
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July 2007
Anatomy of anApplication
Facebookapplications cantake on manydifferent forms
Main Canvas
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July 2007
Anatomy of anApplication
Facebookapplications cantake on manydifferent forms
Profile Box
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July 2007
Wealth of Data
• Relationship Status
• Education & Employment Data
• Geographic Data
• Interests & Affinities
• Not their contact information though!
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July 2007
Mass Communication
• News Feed - seen by all friends
• Mini Feed - seen by profile visitors
• Messages - direct messages between users
• Forums - focused around applications
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July 2007
The Strategy
How do we build our own apps?
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July 2007
Leverage The System
• Network - each user brings with them anetwork of friends that can become involved
• Media - Facebook stores media for users thatcan be re-combined
• Applications - emerging crops ofapplications provide opportunities for cross-pollination
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July 2007
Source the Crowd
• Build something interesting - since nestled in asocial networking context, apps must be social
• Consider the edges - new ideas can often emergeby considering the edge cases of your core business
• Be an iceberg - while most apps are purelyentertaining now, more complex ones are expected;offer great value and power below the surface
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July 2007
Follow the Leaders
• Q & A - provide users with a way to poll theirnetworks and yours for answers to questions
• Gaming/Rating - provide users with a way to interactwith data in new and interesting ways
• Application Lite - provide a lightweight version ofyour site or service via the Facebook platform
• Entertainment - provide the user with a method toentertain themselves and their friends