inside dubli mag - the tiger roars 2/2015

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DUBLI NETWORK MAGAZINE I NO. 06

MARKETING

PARTNER PROGRAM

SUCCESS STORIES

SPECIAL REPORT

TIPS fOR CULTIvATING hAPPy CUSTOMERS

BUILdING ANd MAxIMIzING yOUR PARTNER PROGRAM RELATIONShIPS

NEW!SOCIAL NEWSLETTER

+

KRISTIAN hOENICKE

USATIMOThy ONG

SINGAPORESARfARAz SAyEd

INdIAJARvIS ChO

JAPAN

dUBLI’S UNLEAShEd POTENTIAL

TO dRIvE ThE INdIAN

ECOMMERCE MARKET

Roar$The Tiger

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Dear Valued Business Associate,

We welcome you to this, our newest edition, of Inside DubLi and to the future of all things Dub-Li. Never before in the history of our company have we experienced such excitement, opportu-nity and such substantial growth. A testament to this growth was our first quarter of fiscal 2015 where we earned more revenue than all of 2014 as a result of continued strategic focus on selling more V.I.P. subscriptions. We attribute this as-tounding growth to our hyper-focused Business Associates on building their organizations, con-sumer acceptance of our Cashback model and economic trends that support DubLi’s overall business model. DubLi remains in a unique posi-tion in the global ecommerce sector as we are the only true pure-play global Cashback provider. This, coupled with our own on the ground sales force in DubLi Network, and our co-branded Partner Program provides the recipe for success. No other company can reach the global consum-er as DubLi can and certainly not an educated customer base. Our worldwide appeal of new Business Associates who see the opportunity in both Cashback shopping as well as the Partner Program is second to none. In fact, we are proud to announce that DubLi currently hosts Partner Programs in over 40 countries around the world. Partners both large and small have experienced the unique value proposition DubLi brings to the consumer audience.

DubLi’s business model empowers the consumer, the Business Associate and the Partner to partici-pate in their financial future. As our valued Busi-ness Associates around the world know, a new era has arrived where smart consumers only want to be exposed to offers that speak directly to their current interests, likes, wants and needs. They want to be treated as individuals. This is why the DubLi business model works: Business Associates speak the language of their prospects, consumers are afforded a myriad of shopping and travel op-portunities to meet their own unique likes, wants and needs and Partners benefit from offering our valuable product to their constituents. Regardless of whether a Partner identifies their audience as a consumer, donor, volunteer, customer or mem-ber, at the end of the day, each is an individual consumer in some way, shape or form.

Throughout this edition of Inside DubLi, you will see a variety of tools and concepts presented in-cluding tips for cultivating long-term customers, how to maximize your Partner Program relation-ships, the new DRC24seven system and a host of success stories from Business Associates around the world. All of these articles set the stage for DubLi’s future success. We are pleased to an-nounce the next worldwide event will be held in September at the magnificent Atlantis, The Palm in Dubai. This event will feature three days of networking, education and fun as well as several presentations from DubLi’s management. Man-agement will unveil several strategies regarding the company’s next phase of growth, new devel-opments and new highlights that will undoubted-ly help our Business Associates around the world take their businesses to new levels. There is more information detailing the event within the pages of this magazine so please read on.

With warmest regards,

Michael B. Hansen

Founder of DubLi and Director

Welcome to “INSIdE dUBLI”

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ENJOY LIFE

WITH DUBLI CASHBACK.3

ENJOY LIFE

WITH DUBLI CASHBACK.

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CONTENTSfEATURES

Ecommerce in India Jarvis Cho, Japan DubLi Social

Customer Service

Partner Program

Online Marketing

Sarfaraz Sayed, India

Kristian Hoenicke, USA

Timothy Ong, Singapore

ThE TIGER ROARS: dUBLI’S UNLEAShEd POTENTIAL TO dRIvE ThE INdIAN ECOMMERCE MARKET

“ThE GREAT ThING ABOUT NETWORK MARKETING IS MEETING GREAT MINdS; NETWORKING WITh PEOPLE ThAT hAvE SAME PASSION IN LIfE.”

NEW, SOCIALLy-fUELEd NEWSLETTER COMMUNICATION fOR ThE U.S. MARKET

TIPS fOR CULTIvATING hAPPy CUSTOMERS

BUILdING ANd MAxIMIzING yOUR PARTNER PROGRAM RELATIONShIPS

dRC24SEvEN, ThE NEW LANdING PAGE SySTEM, WILL MAKE RECRUITING EffORTS MUCh SIMPLER

“SUCCESS CANNOT BE dEfINEd WIThOUT fAILURES.”

“I hAd TO GET STARTEd ANd GO BIG.”

“I ThINK ThE PARTNER PROGRAM hAS ThE GREATEST POTENTIAL fOR GROWTh IN ThE fUTURE.”

CAREERS NEWS

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Dubai Summit 2015

World Tour

JOIN ThE WORLd-CLASS, MOST EPIC EvENT EvER IN ThE hISTORy Of dUBLI NETWORK!

dUBLI’S WORLd TOUR PhOTO COLLAGE

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Inside DubLi • FEATURES

The Tiger

Roar$ India - Asia’s Next Superpower


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FEATURES • Inside DubLi

The Tiger

Roar$

China was long the synonym as the Asian economic superpower, however, over the

last decade, India is just as much on the rise. While The People’s Republic

of China is known as the leading manufacturing hub of the world,

India has grown into a major player in the global market, showcasing

tremendous growth within the IT, telecommunications and

ecommerce. The rising Internet penetration, younger population,

and an upwardly mobile middle class are boosting growth in digital retailing

throughout India.


While India is still evolving in ecommerce, similar to the Chinese market during 2005, the Indian ecom-merce industry is ex-pected to reach $22 billion this year.All these key components contribute to DubLi’s innovative business model and will help to build a substantial brand image. And -- this is an enormous opportunity for Business Associates to understand how you too can capitalize on these favorable trends.

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624M

75%

MILLENNIALS (AGE 18-36)

INTERNET USERS (AGE 18-36)

What makes India so interest-ing? In-

dia is one of the most intriguing emerging

markets in the world to-day. Home to 1.2 billion

people, India is ranked the fourth biggest econom-

ic superpower, after the USA, China and Japan and ranks fifth among the top 30 emerging markets for retail. India is demo-graphically viewed as a very young market with 52% percent of its population under the age of 25. This generation of “Millennials or Gener-ation Y” (18-36) is India’s largest population segment and the vast majority of smartphone owners. In comparison; in the US, Millennials make up 77 million people according to Niel-sen Research. In India the Gen Y demographic is 624 million strong or 8 times bigger than the US! And 75% of all Indian Internet users are

THE HOME TO 1.2 Bn pEOplE, INdIA IS RANKEd ThE fOURTh BIGGEST

ECONOMIC SUPERPOWER, AfTER USA, ChINA ANd JAPAN ANd RANKS fIfTh AMONG ThE TOP 30

EMERGING MARKETS fOR RETAIL.

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52%MILLENNIALS (AGE 18-36)

in this age group; those who shop more than the balance of the population. The megatrend of our age is the rise of this new consuming younger class, which has long been regarded as the periphery of the global economy.

There are over 150 million middle-income households on the South-Asian subcontinent, thus being the largest middle-income group in the world. The service sector makes up 56.9% of GDP, followed by the industrial sector at 25.8%, and agricultural sector amounting to 17.4%. And better yet, the full potential is still unexplored and unexploited. We are only at the very beginning of what could be the biggest ecommerce market ever in the history of the world.

Unlocking the Potential: Rapid Technology Adoption

India offers all the “spiced-up ingredients” for a dynamic online business marketplace. The

primary reason is the exponential growth of In-ternet users, which soared from only 7 million users in 2001 to 20 million in 2004 to almost 250 million in 2014 and is likely to reach 370 million this year. India already has the third largest Internet user base in the world and the highest incremental growth of any emerging market. India’s Internet user base grew more than 5 times between 2005 and 2011, while during the same period, for example, Malaysia’s Internet user base grew 1.8, and South Africa’s grew 1.9 times respectively.

To understand the mammoth potential of e-tailing (aka online retailing) in India, let these numbers illustrate the growth potential of the ecommerce sector in the country. In 2014 Internet users in US amounted to roughly 280 million and in India, as already mentioned, to 250 million. While in the US the Internet pen-etration as a percentage of the total population that uses the Internet was 87% in India it was only 19%. And India’s likely Internet penetra-

a McKinsEy sTudy PROJECEd ThAT ThREE OUT Of fOUR

OR 75 PERCENT Of ALL NEW INTERNET USERS IN INdIA ARE ExPECTEd TO GO

ONLINE USING MOBILE dEvICES.

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tion rate of 28% in 2015 will be far less than the projected world average

of 43%. Due to the sheer size of the population and huge growth of new In-

ternet users, this means that India would be the second-largest Internet using nation in

the world, after China and will beat the US this year.

There are more Internet users than people who have completed primary education. In other words: virtually everyone is accessing the In-ternet, regardless of their educational level. While the Internet had spread relatively slow-ly after the turn of the millennium, it was ini-tially accessible only in urban areas to the En-glish-speaking (upper) middle class. But from 2010 onwards, a nationwide mobile Internet movement decreasing data rates and cheap An-droid-based devices (approx. 75 USD Dollars) resulted in tremendous growth allowing access to a daily growing number of potential custom-ers. Thus, the majority of India’s Internet users are likely to be mobile-only subscribers, while the growing 3G/4G proliferation is likely to re-duce connectivity costs and overcome the chal-lenge of limited fixed-line connections.

After the explosion of mobile phone users to more than 800 million over the last 10 to 15 years, the mobile Internet usage is a power-

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ful ecommerce force multiplier. A McKinsey study projected that three out of four, or 75%, of all new Internet users in India are expected to visit the Internet using mobile devices. Ac-cording to the statistical data, the number of data connections grew by 111% in 2012 and by 63% in 2013. During the period between 2013 and 2014, there were 910 million mobile sub-scribers. Virtually all the new Internet users are “mobile-first” or “mobile only” users, which use the Web exclusively via mobile phone.

This is even more important in rural areas of India, where the coverage of fixed-line connec-tions are much less than that in the urban area. Furthermore, a large portion of the population lives beyond the six metro cities. As far as on-line shopping is concerned, some items would likely never been sold, as one would have to travel thousands of miles to the nearest city. Tapping into markets that are difficult to reach in India is a huge potential for the ecommerce business as up to 40-50% of online sales comes from the non-metro areas.

Nevertheless, the Indian Government has am-bitious plans to provide broadband connectiv-ity to the villages, the gram panchayats, i.e. to all parts of the country, at a cost of $4 billion. The target date for completion of the National Optical Fiber Network (NOFN) is set for June

111%

910MN

MOBILE DATA CONNECTIONS GROWTH 2012

MOBILE USERS 2013-2014

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vIRTUALLy ALL NEW INTERNET USERS ARE “MOBILE ONLy” USERS, WhICh ExCLUSIvELy USE ThE WEB vIA MOBILE PhONE.


Flipkart, Snapdeal and others already demon-strated tremendous potential in India. DubLi joins the mix with an international experience as well with local market knowledge. Unlike other ecommerce companies in India, Dub-Li is not competing for a market share within the ecommerce landscape. While the majority of other ecommerce players in India are strug-gling to generate traffic on their private-label websites, DubLi’s customers can still shop their favorite brands on sites they know and trust. There is also no need to tackle a hypercompeti-tive pricing environment, since DubLi is about earning industry-leading Cashback and, thus, saving consumer’s money making it a much more competitive offering.

While mobile phones are revolutionizing the way consumers live, they are also help-ful in determining the ecommerce demands and needs more than ever. It’s not just about having an ecommerce platform; it is crucial to meet customers where they already are: on their smartphones, i.e. the mobile web. As

2016, as the NOFN is key to various “Digi-tal India” initiatives. Similar to the creation of “Smart Cities,” the large scale digitization of all government records and the Digital “Shaksharta Abhiyaan” or the National Digital Literacy Mis-sion (NDLM) will prove beneficial. These key initiatives will translate into a significant contri-bution to GDP. It is just a matter of time. India is truly poised for growth as a digital destiny.

The Indian Internet economy will be compara-ble to many developed countries such as the US and Japan and will have even larger impact on the Indian nation in the near future. Once sim-ply labeled as “web presence” or “technology,” the Internet is on a journey to transform lives of more than half a billion people, by bringing peo-ple and businesses together to change society.

dubLi’s Leadership Perspectives and Key Advantages in India

Consider this: DubLi is not tapping into a new market; ecommerce companies like Amazon.in,

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indian inTErnET ECONOMy WILL BE COMPARABLE TO

MANy dEvELOPEd COUNTRIES SUCh AS ThE US ANd JAPAN.


mentioned earlier, smartphones are the most influential driver of ecommerce in India, as they are a staple of everyday life in almost every corner of the world. More than 13% of all on-line shopping transactions occur via mobile de-vices today, and this number will surely expand as the number of smartphone users is expected to grow at a CAGR of 91% from 2012 through 2016, i.e. from 29 million to 382 million users. This is a huge potential customer base to build on. With DubLi’s mobile-friendly website, and soon to be released mobile app, there are no hurdles towards enjoying a simple and rich on-line shopping experience.

There are a lot of challenges other ecommerce companies’ face in India, which DubLi, thanks to its unique positioning, does not have to ad-dress. Consider product and market strategies like product portfolios, competition in pricing, warehousing, inventory, distribution, logistics, etc. paired with high costs threatening already wafer-thin operating margins. The above men-tioned requirements will have an impact on the

existence of every other ecommerce compa-ny in India. To showcase this in numbers: For every 100 Indian Rupee spent online, Rs 35 is spent on supporting services like warehousing, payment gateways, and logistics, while delivery costs account for another 8-10%, which results in ecommerce players struggling with efficien-cy and suffering profit margins. This is also one of the key advantages DubLi has in the Indian market which will accelerate shopping growth and BA’s success at an immense speed. DubLi is a facilitator of online retail.

India’s ecommerce B2C ecosystem is made up of 70% online travel and ticketing includ-ing booking of airline tickets, railway tickets and hotel bookings while 25-30% account for non-travel related online commerce. DubLi covers the demand of the B2C online market with its Travel portal but also fits perfectly into India’s B2B e-commerce market, which far exceeds Business to Consumer transactions. DubLi’s Partner Program is especially designed for companies and organizations of any size to

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india’s ExpOnEnTially GROWING ECOMMERCE INdUSTRy IS

ALSO AN EMPLOyMENT ANd/OR A dIRECT SELLING BUSINESS OPPORTUNITy fOR

vARIOUS dEMOGRAPhIC GROUPS.

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co-brand its global Cashback travel and shop-ping ecommerce platform.

India’s growing ecommerce industry is also an employment and/or a direct selling business opportunity for various demographic groups. The “Active Aspirers”, those up to 22 years of age, are digital natives and avid users of social networking sites and entertainment-related content and seek career related-information on the web. Even though most of them have limit-ed disposable income, they like to shop online and spend a lot of time searching the net to find good deals and discounts.

The “Social Shoppers”, comprised of 25-55 year olds, tend to use social forums and online chat

cessory brands and collections that are not available within her local area. The Dub-Li Shopping Mall is a leader in international shopping and features exclusives stores that ship worldwide. However, DubLi’s local Indi-an Shopping Mall features the top Indian mer-chants like Amazon.in, Flipkart, Snapdeal, Ja-bong, eBay, LensKart, Homeshop 18, YepMe, CBazaar and BOOKadda and several hundred other popular merchants.

“Late Learners,” those over 55, use the Inter-net to learn about online shopping. Although not too tech-savvy, this group has high spend-ing power and is beginning to embrace ecom-merce. “Data Discoverers” accounting for more than 50 million people, mostly use their mobile

rooms regularly and have a significant shop-ping power. They like to shop for air travel and holiday packages and are on the lookout for music and other en-tertainment content. DubLi’s Indian Mall includes many important travel-related sites such as Expedia.co.in, Yatra.com, Emirates, Etihad Airways, Qatar Airways, MakeMyTrip and Priceline.

The emerging middle income segment, the “Novel Networkers,” is dominated by females, who use the Internet actively for shopping and also as a medium to research fashion and ac-

phones for research and to discover useful data and information online that could have a practical and positive impact on their lives. Over 280 million us-ers will dominate this

demographic segment by 2018. Together with the Entertainment Enthusiasts, who will make up 95 million users three years from now, they are the most influential group to watch.

The last of the demographic segments are the “Professional Pros,” who rely on the digital world as their primary source of information, with 70% of them being digitally influenced in

acTivE aspirErs

sOcial sHOppErs

EnTErTainMEnT EnTHusiasTs


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account through the eWallet or DubLi Prepaid Debit MasterCard.

India’s Emerging Ecommerce Market Provides Opportunities for Growth

According to Google, approx. 35 million peo-ple are now buying everything from apparel to electronics, cosmetics and furniture from online stores, compared to 8 million online shoppers in 2012. By 2016, the online shop-per base is expected to grow considerably -- al-most three times to 100 million. Although the US still remains the largest ecommerce market with an estimated sales volume of $206 billion in 2016, the industry is growing at a far slower pace (2014: $196 bn, 2015: approx. $201 bn).


laTE lEarnErs

prOFEssiOnal prOs

INdIA’S E-COMMERCE B2C ECOSySTEM IS MAdE UP Of 70% Of ONLINE TRAvEL ANd TICKETING 70%

their product purchase cycle. Their interest in online shopping is led by convenience, saving time and effort. Approximately 15 million us-ers will belong to this group by 2018. Efficiency and productivity are the primary focus of this sophisticated segment, for example using the Internet to pay bills via mobile banking.

One of the biggest trouble spots for ecommerce companies in India is the method of payment, with Cash on Delivery (CoD) being most pop-ular. While most ecommerce players are just launching their eWallets, DubLi already has a proven and established payment and transac-tion system. Cashback earned on the DubLi portal will be deposited to the DubLi Cash Organizer and from there either to the bank

nOvElnETWOrKErs

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Google has also estimated Indian ecommerce to surpass $30 billion by 2020, from only $6 billion today. These figures are projected on the estimation that the Indian retail market would have a size of $1 trillion by 2020 and a 3-4% ecommerce market share in online retail.

Online jewelry sales in 2013, for example, amounted to only $0.08 billion, that is 0.2% of all offline sales worth $44.92 billion. Of-fline fashion and footwear in the same period reached $42 billion, while its counterpart in online sales made up only 1% of all sales or $0.5 billion.

According to a 2011 published Report by Aven-dus Capital, a leading Indian Investment Bank specializing in digital media and the technolo-gy sector, the most important equation, which indicates the total sales dollar value of the In-dian ecommerce market will be the following:

In 2016 the estimated number of Internet us-ers will be around 400 million. The percentages of Internet users who visit ecommerce sites are approximately 60%. These numbers multiplied by the percentage of visitors who buy at an es-timated conversion rate of 2.9% in 2016 and multiplied by 1.7 orders per buyer per month gives the number of orders per month, which is expected to be 12 million in 2016. The number of orders per month multiplied by an average order value of $60 in 2016 (in 2013 it was $31 and in 2012, $18), gives an annualized gross merchandise volume (GMV) of $8.5 billion in 2016 (2013: $2 billion).

The significant jump in average order volume is due to a penetration of new categories like jewelry, baby care, home décor etc., which have been traditionally influenced by women deci-sion makers. Another factor for increased or-der value is the fact that the users are becoming more comfortable buying higher priced items online than 2-3 years ago.

In December 2012, tech giant Google initiated the Great Online Shopping Festival (GOSF), India’s own version of “Cyber Monday.” The Monday after Thanksgiving has not only be-

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accOrding TO gOOglE, ABOUT 35 MILLION PEOPLE ARE NOW BUyING EvERyThING fROM APPAREL TO ELECTRONICS TO COSMETICS ANd

fURNITURE fROM ONLINE STORES, COMPAREd TO 8 MILLION ONLINE

ShOPPERS IN 2012.


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THE signiFicanT juMp IN AvERAGE ORdER vOLUME WAS dUE TO

ThE PENETRATION Of NEW CATEGORIES LIKE JEWELRy, BABy CARE, hOME déCOR ETC., WhICh hAvE BEEN TRAdITIONALLy

INfLUENCEd By WOMEN dECISION MAKERS.

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come the most important online shopping day in the United States, but in India as well. Taking the concept of Cyber Monday to India’s ecommerce landscape created an industry wide initiative that attempted to boost online shop-ping in India and to offer users special deals and discounts on lifestyle, electronics, books and media, home and kitchen, groceries, mobile apps, automobiles, and real estate that they can find on the web on a single day among major online players in the country.

Basically, the most important key driver of ecommerce business in India are the increasing broadband Internet (technology innovations), the rising standards of living and a growing, upwardly mobile middle class with high dis-posable incomes (economic conditions), busy lifestyles, urban traffic congestion and lack of time for offline shopping, (consumer behavior) as well as the huge, young consuming class (de-mographic changes). The Millennials, the early evangelists of the Internet in India, will become older and continue to be active online, having more income and will transact more online in three years from now. Inevitably this will lead to the next wave of ecommerce growth and is expected to give a momentous rise for DubLi’s direct selling business opportunity.

dubLi Brings Best Practices to the Indian direct Selling Industry

DubLi promotes the highest standards in busi-ness and brings best practices to the Indian di-rect selling market. This is immensely import-ant as a lack of regulation within the direct selling industry (aka network marketing indus-try) in India until recently has been a breeding ground for fraudulent companies and Ponzi schemes, and they still exist in a pretty large numbers in the country today. Besides the lack of regulatory clarity, the major driver for illegal pyramid companies is the fact that modern di-

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rect selling actually proliferated in the mid-90s post economic reforms, when the country en-couraged foreign direct investment and devel-oped the service sector. Today, the major players in the Indian direct selling industry sell mainly products related to wellness, personal care, home-ware and household durables. The consumer base is mostly female, which is indicated from the fact that cosmetics have been found to be the second most popular product category capturing a 30% market share, right behind wellness products, which consumers preferred the most (34%).

DubLi’s business, with its global shopping mall and travel portal as well as attractive Cashback with every purchase is practically determined to take off, driven by a real existing customer market with no need to change existing con-sumer’s habits, everyday behavior and beliefs or persuading them to buy a specific product.

The era of new technology in the form of smartphones, tablets and touchscreens, backed by an expanding Internet penetration and in-formation available on the World Wide Web has given nearly all direct selling companies challenges in terms of keeping and acquiring a loyal customer base and developing an interest-ing and unique product and service portfolio. Digital technologies have reshaped retail and the way consumers search for products, ser-vices and best deals. In order to be able to hold product exclusiveness , traditional direct selling corporations are forced to invent new products every year as the retail market is swept by all the product trends (e.g. special creams, super-food juices, energy drinks, household durables) at much more competitive prices, which were once a “monopoly” domain of network mar-

dUBLI PROMOTES HigHEsT sTandards in BusinEss ANd EThICAL TRAdING ANd BRINGS BEST PRACTICES

TO ThE INdIAN dIRECT SELLING MARKET.


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keting companies. Because of the substantial cost involved in product or service develop-ment, traditional direct selling companies face thin margins as the result of a discount society, but are still rather high-priced than similar or same products on the retail market.

DubLi is unlike any other network marketing company. DubLi’s ecommerce platform is the place where “things are happening anyway;” customers shop 24/7 and look for the best deal and savings. There is no need for market, cus-tomers and competitive analysis or designing innovative, cost-effective products, and devel-oping sophisticated marketing tools, like other traditional network companies need to do in order to sustain.

Moreover, due to the facilitating nature of its business, DubLi can focus on customer service and BA support, career plans and education, empowering individuals to improve their in-come and quality of life. DubLi’s ecommerce platform is perfectly adapted to the needs of the new technology and customer’s demands.

The direct selling industry is a form of mi-croenterprise that allows an improvement of one’s economic status through hard work and free enterprise, stimulating individual cre-ativity and personal responsibility by being a self-employed distributor. DubLi provides the entrepreneurial opportunity to each individu-al regardless of his or her social and financial status. In many emerging economies, like India, self-employment in the network marketing in-dustry is a lucrative career opportunity due to very low start-up costs, especially for women. Women are the real engines on a global scale

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E-commerce revenue growth in India in bn USD

as well as the Millennials or the Generation Y —over 600 million—will be the main focus for (online) retailers in India.

The long-term winners in the network mar-keting industry will be the ones who use the existing infrastructure and don’t need to enter the low price arena, like DubLi. Since the glob-al recession in 2009, consumers spend much less on themselves, since their personal balance sheets decimated as their retirement plans and real estate have lost much of their value. Com-bined with high unemployment until today, retailing (and, of course, also online retail) has gone through major changes. Savings and spe-cial deals are “the new normal,” and businesses who do not respond to this new reality, will be rendered obsolete.

The way consumers shop, where they shop and when they shop has entirely changed the re-tailing landscape. Moreover, the Internet has

provided transparency, information and options that enable consumers to shift

demand rapidly to retailers and brands that they prefer. DubLi has recognized those transformations and trends, and has acquired the brands, resources and

value proposition to be positioned effec-tively in the global ecommerce market.

of the network marketing industry, making up the majority of all direct sellers. DubLi makes it possible for women to have it all – a family and a career – making her a customer at the same time.

The Big Picture

Ecommerce is one of the fastest growing sectors in India today. Ecommerce in India is likely to reach $6 billion in revenues by 2015, a 70% in-crease from a year ago. The Direct Selling Indus-try in India is growing at a robust rate of 20% per year. During 2011-2012 around 80% of the direct selling companies grew at double-digit rates. In comparison, in the US the direct retail sales grew 5.9% in 2012. This year, the network marketing industry is estimated to reach ap-proximately $2 billion.

By 2020, it is expected that 325 million people in India will reach working age, among the largest in the world. During the same time period the rest of the de-veloped world will be faced with an aging population. A welcoming market, a huge popu-lation with high dis-posable income and a labor force of billions hungry for opportunity


These major factors will increase DubLi’s magni-tude in the in the e-tailing space in India as well. Asia’s next superpower is poised for an exploding growth in the next 3 to 5 years, and DubLi is per-fectly positioned as a facilitator of ecommerce to take advantage of its mammoth potential today.

The hybrid business strategy (B2C and B2B) of DubLi ensures full ecommerce market coverage, a clear and sustainable competitive advantage to adapt to environmental changes and to build customer loyalty now and in the future.

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ThE INTERNET hAS PROvIdEd TransparEncy,

INfORMATION ANd OPTIONS ThAT ENABLE CONSUMERS TO ShIfT dEMANd

RAPIdLy TO RETAILERS ANd BRANdS ThAT ThEy PREfER.

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In early April, DubLi Network launched a landing page program available to all Business Associates. Landing pages are the most effective and efficient marketing system for building and expanding your business.

The new DRC24 system was created exclusively for DubLi Network. This new system will make your recruiting efforts much simpler. Landing pages are a focused and customized sales pitch, specifically designed to

encourage your visitors to take an immediate action while having the ability to increase your conversion rates significantly.


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FEATURES • Inside DubLi FEATURES • Inside DubLi

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homepage. Land-ing pages allow you to

track and report your suc-cess on a real-time basis guiding

you to use your time and resources more efficiently. The accuracy of reporting is greatly enhanced by using multiple landing pages by virtue of the fact that you have no competing information on the page.

When someone lands on a homepage, they have so many potential pathways that it’s easy to lose track of them when they wander off topic. If you have to mention each promotion on your homepage it will get messy quickly. By using a landing page, you can dedicate the entire page to a single purpose.

Why You Should Use Landing Pages?

Online marketing that uses landing pages typically sees a conversion rate improvement of at least 25%. How do landing pages do this?

One of the most critical aspects of this conver-sion marketing technique is message matching. Maintaining message momentum is easier when you are not directing your visitors to the home-page where they might not be able to find their area of interest but rather are directed exactly to where you want them to be and to where they are most likely to act.

Testing multiple versions of a separate landing page is much simpler than trying to change a

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ThE NEW LANdING PAGE PROGRAM IS AN all-EncOMpassing SySTEM

ThAT ALLOWS BUSINESS ASSOCIATES TO SENd LANdING PAGE LINKS TO POTENTIAL

PROSPECTS ANd ThEN PROvIdES A fULL fOLLOW-UP SySTEM.

What is included in the Landing Page package?

The new landing page program is an all-encom-passing system that allows Business Associates to send landing page links to potential pros-pects and then provides a full follow-up sys-tem, online videos, presentations and a variety of valuable resources to help track, maintain and manage contacts and prospects. There are a variety of landing page options for to choose from depending on the prospect, prior interac-tion and communication and the prospects lev-el of interest. The system has automated emails built in as well as ongoing webinars that allow Business Associates to track how much time a prospect spends in your personal system.

With an account, you are now able to send all your contacts a variety of capture pages that do all the talking for you. Once a landing page has been sent to a prospect, the system itself takes over. Interested parties are contacted with automated emails, created by DubLi, and are assisted with pre-recorded multimedia presen-tations. This proven system has been shown to increase Network registration rates by 50% from cold calling while saving up to 60% of a Business Associates time in the process.

Several personalized landing pages are avail-able for your use. Just direct your marketing efforts to one of these exclusive pages. As soon as a prospect enters their contact details, they will be forwarded to an online presentation while, simultaneously, their contact details will be stored in your contact management

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system and marked with the corresponding status. Furthermore, you will be notified via email about every new prospect who regis-ters on one of your landing pages. In addi-tion, you can share your landing page links on social media platforms and thus attract new customers with a simple click of your landing page button.

Professional webinar recordings, hosted by DubLi Network Leaders are integrated into the automated webinar system. You can play the webinars to your audience over and over again as if it were a live webinar. The best part is that at the end of the webinar your prospect will only see your DubLi Net-work sign up page and can take immediate action. In addition, the prospect will only see your contact details if they should still have

any questions, 100% personalized for our valued Business Associates.

The system is a professional administration and management of tool that saves the Business As-sociate not only valuable time but also ensures that no contact is forgotten. The contact man-agement area allows you to keep an overview of your prospects, guests and any other contact that has visited your page. You can always re-view your prospect status, personal notes you have entered and the automatic correspon-dence history so you can always keep track of how your discussions have progressed and what information has been exchanged with each in-dividual prospect. The landing pages employ responsive web design so you can view your ac-count from any smartphone, tablet or comput-er whether you are on-the-go or at home.

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AMONG OThER TOOLS, yOU CAN EASILy ManagE yOur lEads ANd TRAffIC By INdIvIdUAL LANdING

PAGE TEMPLATE, TRAffIC SOURCES ANd BANNERS ANd ThERE ARE MANy

TIPS ANd TRICKS AvAILABLE.

prospects are periodically contacted with ready-made emails. The aim of this always is to encour-age the prospect to call you, attend an online pre-sentation, webinar or an informational meeting. Statistics show this measure converts up to 10% more prospects into active Business Associates. As a special feature to the online presentations you can see how long a party has viewed the pre-sentation, which is not possible for a DVD or a YouTube video. So you can immediately better assess the quality and interest of your prospects.

Among other tools, you can easily manage your leads and traffic by individual landing page template, traffic sources and banners and there are many tips and tricks available. There are

tools available to help generate and monitor tracking of your leads and traffic.

Using the system is quite easy. However, should you require as-sistance in using the new system, online education is available from the moment you

first login to your account. Advertising banners and materials are already available for your use as soon as you login. There are a several variations of banners available for your selection. Expand your reach with just one click and embed the banner on any site. You can easily program the system to notify you automatically when a new prospect has entered one of your personal land-ing pages and started viewing online presenta-tion.

The system comes fully equipped with a call-back system which notifies you via email of requested call-back and also allows you to schedule the call-back. You preselect the possible call-back times so that the prospect can only choose from time slots that are most convenient for you.

Please go to your back office or directly to

www.drc24seven.com and SIGN UP TODAY!

You will be notified automatically whenever a new prospect registers on your personal landing page or has started watching the online presenta-tion. You will also be notified once a prospect has watched at least 90% of the online presentation. This way, you will immediately recognize your “hot” candidates.

Always keep a seamless overview of your contacts, prospects, guests and partners – even when you are recruiting at lightning speed. Those who have immediate access to their important prospect information win them over at just the right mo-ment of interest.

Your prospect status, personalized notes and automatic correspon-dence history show you instantly which information you have already shared with your prospect – even after an extended peri-od of time.

The system includes a Time Management tool that reminds you automatically to contact someone at a date in the future. In addition, the calendar allows you to store dates based on how you assess the serious-ness of the prospect in order to maximize your recruiting time. A prospect is on vacation and wants to be called again in 14 days? No problem! The appointments reminder automatically in-forms you of this contacts related appointment. Furthermore, the appointment management tool saves the prospect in a way that allows you to as-sess their individual level of interest. This way, you avoid wasting precious hours.

The automated email follow-up system allows you to move the prospect to next stage in the sales process to a call with you or to visit an online pre-sentation. The emails have been customized with our Business Associates and the DubLi Network business in mind so your prospect will feel that the email was written directly for them. The sys-tem also allows you to customize your targeting with various filters. The follow-up system is like your own virtual personal secretary. Undecided

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AdMINISTRATION Of CONTACTS

AdMINISTRATION Of APPOINTMENTS

MULTILINGUAL

ONLINE EdUCATION

MESSAGING

ONLINE PRESENTATION

ONLINE WEBINARS

WIdE vARIETy Of AdvERTISING TOOLS

PERSONALIzEd LANdING PAGES

LEAdS ANd TRAffIC

fOLLOW-UP SySTEM

CALL-BACK SySTEM

12 exclusive marketing tools


We are thrilled to announce that dubLi Network will host, what is sure to be, its

most epic event ever from September 18-20 at Atlantis, The Palm, Dubai.

This event will be unlike any other event in dubLi’s history-and will showcase ThE Opportunities

of the century! We hope you will join us for three powerful days of networking, information and

lots of fun! Management has already begun preparing for this event which will include numerous

strategic developments to help you build and grow your organizations worldwide, history-making

news and information that will change the face of Cashback shopping around the globe and

significant training and knowledge base concepts that will undoubtedly knock your socks off.

We expect tickets to sell out fast, so get your tickets now on

Dates: September 18-20 Venue: Atlantis, The Palm

Price: $395

Ticket includes:

• 3x all-day access to the event

to hear all of the ground breaking announcements

• 3x Lunch buffet & 6x Coffee Breaks

• free Merchandise Gift

• Raffle Ticket – good for amazing prizes!

• World Class Network Marketing Training from Industry Leading Legend

http://events.dublinetwork.com

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Inside DubLi • CAREERS

Success ProfileJARvIS ChO

AGE: 40

RANK: SALES dIRECTOR

COUNTRy Of RESIdENCE: JAPAN

“The great thing about network marketing is meeting great minds; networking with people that have same passion in life.”

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Describe yourself in 3 sentences.I have dedicated all my energy to serving peo-ple, creating value and building team of people who have big dreams. I believe all people have dreams and goals in their lives but taking ac-tion and working together, collaboration and caring for one another on a human level are the keys to success. I want people to feel they are special and have leader to guide them towards a direction that create happiness in their lives; as a business coach and entrepreneur. I want to make people realized their inner strength, em-power themselves and make them create Virtu-al Values to Serve others.

Your favorite shopping area at DubLi: My favorite shopping area with DubLi is the travel portal. I travel a lot and having Hotels.com and Expedia provide great savings for me.

How long have you been in network mar-keting/direct selling and what made you come into this industry?I have been Network Marketing for more than 10 years, not only as a distributor but also as a business consultant. The great thing about network marketing is meeting great minds; networking with people that have same pas-sion in life. In order to best attract the right people into the business, your self-image, mindset and branding is crucial. This indus-try is all about leadership. My thinking on leadership is not to tell people what to do or follow but rather to guide and direct people towards the same goal and then guide them through the process.

How did you hear about DubLi? What made the DubLi Network opportunity so appealing to you?

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CAREERS • Inside DubLi

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I heard about DubLi from my good friend, Jerry Chen and we decided we wanted to work togeth-er to change people’s lives. Moreover, with our strength and relationships in Asia, we are deter-mined to open to countries such as Japan, Hong Kong, Taiwan, Singapore and China, etc in the future. My vision is to have this great business opportunity throughout Asia. I see the great vi-sion to have a Japan Mall open soon. I am determined to have the people not only in JAPAN but also through-out Asia enjoy this great business model of Cashback!

Which parts of the Dub-Li Network business do you think have the potential for the most growth in the future? W hy?The DubLi Network busi-ness is not like most tra-ditional network market-ing businesses. If we think about the business model, we are focusing to create more val-ue and Cashback to the custom-er. DubLi Network creates a way for individual to start a business and is great “Messenger” and “Leader” for individuals who want to start their own

business. Starting a business is not hard but we must treat this business as a Million Dol-lar Business, take care of it and treat it as any REAL BUSINESS. During this growth phase of DubLi, we have the opportunity to become a driver of our lives to expand into new mar-kets, creating new shopping malls, customers, Business Associates in different countries.

How has the DubLi Net-work business opportunity

empowered you? What milestones have you

reached in your Dub-Li Network career so far and what are the next milestones you are going for?The DubLi business has empowered me to become a great lead-er and to care for and

guide others. This busi-ness is all about leader-

ship, taking action to serve others. Serving people is not

becoming their support center but serving others to realize they,

too, can also become great leaders. Thus far, I am Sales Director with DubLi Network and I want to

create more SD’s in the business, showing them the blue-


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print for success. Through this process I am de-termined to meet the requirements for DubLi to OPEN A JAPAN Local Mall within 2015, creating additional value in the Japanese mar-ket!

How do you handle/manage your DubLi business on a day-to-day-basis?Each day I encourage my team to read and un-derstand the core values of the DubLi Network business. The core value is not to become a sales person as we giving away great saving and Cashback to the customer. All consumers love to shop, travel and get more Cashback. As a Leader, I want people to understand the core value and essence of the DubLi business. As a messenger, I create webinars, offline meetings and events to spread the word about DubLi’s Cashback business.

What drives you and how do you moti-vate your team?I coach and teach my team that they are spe-cial and that they are responsible for their own destiny. Coaching people to realize they live in borderless society and anything they can per-ceive they can achieve. Motivation within the mind is better than teaching people how to do something. In each of the webinars I host there is only one message I want people to know: “YES!! I CAN DO THIS!!” giving them the confidence to pursue their dreams. I try to moti-


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vate people that they are special, anything they do in life they can Succeed with the RIGHT PEOPLE and the RIGHT BUSINESS, and the Business is the DubLi Cashback business.

Who has been your greatest mentor in your professional life? Why? My greatest mentor is my father and my own life experiences. I am a people person and ac-tion taker and truly believe life is all about expe-riences. Through the process of life experiences people gain the knowledge and wisdom to mas-ter their future experiences. Do not be afraid to take action, break away from your comfort zone and create value for other people. Through the process you will gain additional life experiences and become your own life mentor and coach.

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How important are personal values in life and business? To which ones do you hold onto and why? Describe how you lead by example.Trust is the key to success to any business. When you can trust people, you can fulfill your work and goals. Once you have trust with other people you can create a great people business and leadership within the business. Trusting people and giving them responsibility to fulfill a task and a job well done is the basic principal of building trust.

What do you do to celebrate new achievements or successful days?I celebrate my success with family and friends. In any business success is not only your own

success but also shared with a great team and business partners.

When you look out 5 years into the future where do you see yourself and your DubLi Network business?I see myself leading people and sharing the life experiences I’ve had with a massive amount of people not only in Asian but also around the globe. I want to share my experiences on how I created different shopping malls in Asia and globally, starting new projects and developing a great shopping and saving environment with-in the Asian market. I am very determined to OPEN NEW Local Malls especially the first Asian market, JAPAN! This will be my first milestone in my DubLi Business.

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“Success cannot be defined without failures.”

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AGE: 32

RANK: SALES dIRECTOR, fOUNdING MEMBER dUBLI NETWORK INdIA

COUNTRy Of RESIdENCE: INdIA

Success ProfileSARfARAz SAyEd

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Describe yourself in 3 sentences.I am passionate and courageous about my work. I have a strong mindset and set of self-beliefs. I try to always stay focused, steady and consis-tent in my personal and business career. I like to meet different people and new cultures and learn from them.

Your favorite shopping area at DubLi: My favorite area at DubLi.com is the Shopping Mall. My favorite store is www.flipkart.com.

How long have you been in network mar-keting/direct selling and what made you come into this industry?I have been business minded since childhood. I am from rural area in India, where we used fly kites for fun. I would build my own kites and sell them in an MLM structure, even before I was aware of network marketing. In a more formal sense, I started my network marketing career in 1998, as a freshman with Amway. To date, throughout my journey, I have been in-volved with many products and ecommerce-re-lated companies both over the short and long term. The knowledge I gained, both good and bad, has positioned me perfectly for a strong contributor to network and digital marketing. My past has guided me to making the right de-cision and choosing the right company today.

How did you hear about DubLi? What made the DubLi Network opportunity so appealing to you?I first learned of DubLi from an old business partner. The day I heard about it, I did some re-search about DubLi and found that this is the company in the midst of an ecommerce revo-lution. With a technical background, I found it very easy to work this business. The DubLi platform, where we help online consumers save money on their daily expenditures without changing their habits, just makes sense.

Which parts of the DubLi Network business do you think have the potential for the most growth in the future? Why?The DubLi Partner Program has the most po-tential and has a good future. The Partner Pro-gram allows for-profit and non-profit organi-zations to generate revenue without any extra infrastructure or overhead costs. A Partner can

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Inside DubLi • CAREERSInside DubLi • CAREERS

use their existing resources to create revenue and enhance their brand within their own mar-ket. In other words, the Partner Program is a simple and smart way to increase business and brand image within the Partners market with a minimum amount of effort and time. The Part-ner Program provides a large scale business op-portunity in a professional manner.

How has the DubLi Network business op-portunity empowered you? What mile-stones have you reached in your DubLi Network career so far and what are the next milestones you are going for?Throughout my networking journey, I have struggled to find the right platform to showcase my personal values such as self-belief, passion, courage, inclusiveness and consistency. Dub-Li has empowered me to define and showcase these values to a global audience. This is my greatest win. Using my core values, I have been successful in building an optimistic and dedi-cated team in India and abroad. As a result, I have found financial freedom and the power of internal leadership skills.

My life principles are my values. As a result, I have been successful in reaching “Sales Direc-tor” and the “Founding Member of DubLi Network India” recognition during 2014.

Moving forward I aim to teach and train my DubLi team, which I call my family, similar values so that they, too, can mirror my success in their DubLi career which, in turn, helps me and my whole DubLi family to achieve all the wonderful benefits and recognition provided by having a DubLi business.

How do you handle/manage your DubLi business on a day-to-day-basis?I chose DubLi as an online digital franchise business system and I have an IT and ecom-merce background. I prefer to handle my DubLi business in a simple and smart manner. Typically, I use free online marketing tools and techniques to recruit like-minded business people into my organization. Once I receive an initial response, I use telephonic prospecting to

further engage my leads. I don’t consider my-self either full-time or part-time in my DubLi business, but rather it’s all-time, because I am connected all the time via online tools and sys-tem. These tool and systems make my life easier and comfortable within my DubLi Network business on a day-to-day-basis.

What drives you and how do you moti-vate your team?Again, my personal values are the key drivers in my life and in business. I would like to du-plicate similar values within my team. I try to keep my team motivated by demonstrating the right vision and long-term business focus. I support them by providing insightful knowl-edge and education about the DubLi business model and help them to design their success goals, per their individual needs. I teach them about how to maximize their investment in the

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CAREERS • Inside DubLi CAREERS • Inside DubLi

easiest way. I encourage both moral and mental strength. I help them direct their future based on their own goals and milestones. I believe in 80% relationship and 20% business.

Who has been your greatest mentor in your professional life? Why? My greatest mentor in my personal and profes-sional life is our main creator “Allah” and his principles of peace. Secondly is my family. With-out the grace of Allah and the support of my family it would not have been possible reach the level of success I have reached today in both my professional and network career. My main men-tors for DubLi success are Mr. Thomas Schmitz, Mr. Manmohan Singh Talwar and, my sponsor, Mr. Sunil Pant. They have guided me each step of the way in my DubLi business development. I learn a lot from them; get great guidance and needful support from all of them.


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How important are personal values in life and business? To which ones do you hold onto and why? Describe how you lead by example.As mentioned, my personal values are very im-portant in both life and business. Values define attitudes and act as behavioral anchors of each person. Audiences always trust and believe based on the individual values of a person.

One of the most important values that I hold onto always is belief in self and consistency. In my DubLi career I am always consistent with my business development. In an uncertain business environment, I keep myself and my beliefs focused on my goals and objectives. This helps my personal branding within the market and has helped me to reach the success I have achieved today and to build excellent team. This has also helped me to earn more re-spect from my team and DubLi management.

What do you do to celebrate new achievements or successful days?Whenever I am happy or achieve success, I al-ways first remember almighty “Allah” and my family. Secondly, I share my gratitude with my mentors and the team who helped me to achieve success whether directly or indirectly. I celebrate my success peacefully. I like to de-vote my time to my family and team. I enjoy healthy food parties and believe strongly in donating time to help local charities.

When you look out 5 years into the fu-ture where do you see yourself and your DubLi Network business?I want to see myself as a brand ambassador and an example for my personal values to the whole world. I want to be a successful creator for my whole team. I’d like to see every one of my team members earning a minimum of $1000 per month through their DubLi business. I want to convert my 5 years in to my team members 5 years. Obviously, if my team is successful that means that I, too, have been successful in all as-pects of my DubLi business.

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Success ProfileKRISTIAN hOENICKE

AGE: 47

RANK: vICE PRESIdENT

COUNTRy Of RESIdENCE: USA

“There are several things my greatest mentors all have in common; integrity, personal responsibility, high personal productivity, tenacity, the perpetual student and last, but definitely not least,

my favorite mentors are all big-time rule breakers!”

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able to anyone (job), or not being in direct con-trol of my own financial results. I saw success-ful network marketers in my community living amazing lives full of financial and time freedom and I knew I could write my own ticket with this kind of a model.

How did you hear about DubLi? What made the DubLi Network opportunity so appealing to you?I don’t recall how I first heard about DubLi but I remember it was years ago. At the time, I had been away from network marketing for awhile, and wasn’t at a place in my life where it made sense for me to even consider. When I saw what DubLi had grown into by the summer of 2014, I could no longer resist. As I began to understand DubLi’s business model, I knew I’d never seen anything like it in all of network marketing and knew that this was something I could fully get behind. I had to get started and go BIG!

Which parts of the DubLi Network business do you think have the potential

Describe yourself in 3 sentences.I had a job once, when I was a teenager. Ever since then I’ve been a serial entrepreneur, run-ning everything from a publishing company to an internet startup to a lawn maintenance business and many others. Although easily distracted by reptiles of any kind, I am known by my peers to be a hard working, committed family man. I live in Florida with my beautiful wife Kristin and our sons Kole & Karter.

Your favorite shopping area at DubLi: I LOVE the Travel Portal! Since becoming V.I.P. customers with DubLi, we use it regularly and have received hundreds of dollars in Cashback already!

How long have you been in network marketing/direct selling and what made you come into this industry?I started with my first Network marketing company back in 1999 and quickly fell in love with the model. I didn’t enjoy being account-


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for the most growth in the future? Why?I see that, in most parts of the world, consum-ers are only vaguely aware that “Cashback” even exists. I’m excited to help build an army to take this message all over the world. In my short ex-perience with DubLi, the message has proven to be appealing to people from all walks of life which is reflected in the growth of my team.

How has the DubLi Network business op-portunity empowered you? What mile-stones have you reached in your DubLi

Network career so far and what are the next milestones you are going for?Upon taking my first serious look at DubLi in August 2014, I was deeply inspired by Mi-chael Hansen and his vision for the future. I felt strongly, at the time, that this (my DubLi business and DubLi in general) was going to be monstrous and fast. I was so compelled by what I saw that I talked with my family and we agreed it would be good for me to do a “90 Day Push”. Basically, this meant that I’d gotten per-mission from my wife and sons to totally obsess

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about DubLi and build as much and as fast as I could in 90 days to launched my business really well. As it turns out, the DubLi opportunity was similarly compelling to many of my old friends... and a bunch of us then put our heads’ down and worked like never before.

With my team’s quick and massive action, I was able to achieve the rank of Vice President in 27 days but, even then, things were still just getting started! Within three months of begin-ning, I noticed that we were having multiple $10,000+ income days with DubLi. I earned more money with DubLi my first three months than I’ve ever earned... or even dreamed of earning, anywhere else. In October 2014 I was able to realize one of my childhood dreams by purchasing a Porsche 911 Cabrio. There’s no way I would have been able to do this (pay cash for a $100k+ car) without DubLi.

By the end of 2014, we had cleared over $1M in personal income, most of which came from DubLi! This year, I’m confident we will clear at least double that amount.

How do you handle/manage your DubLi business on a day-to-day-basis?Because DubLi handles the business all I have to do is the marketing. In my day-to-day business I leverage video for my marketing, and then, as the team grows, I continue to leverage video in the building of my team. This approach allows me to consistently produce significant results which inspires my team to work that much harder. My family and I enjoy significant flex-ibility, time freedom, and mobility thanks to DubLi and our strategic approach.

What drives you and how do you moti-vate your team?My family, friends, and teammates drive me. I LOVE seeing initial little successes being cele-brated by our team. Those “little” successes are the stepping stones to so many greater things! I motivate my team primarily by “leading from the front.”Who has been your greatest mentor in your professional life? Why?

There are many amazing people who I’ve looked up to, modeled myself after and then followed in my career and in life. It’s so hard to pick just one! I can say, though, that there are several things my greatest mentors all have in common; integrity, personal responsibility, high personal productiv-ity, tenacity, the perpetual student and last, but definitely not least, my favorite mentors are all big-time rule breakers!

How important are personal values in life and business? To which ones do you hold onto and why? Describe how you lead by example.These are critically important. I strive to lead by demonstrating integrity, tenacity, and personal responsibility, to name a few. In a world where it’s common for people NOT to do what they said they were going to do (lack of integrity), where people shy away from adversity and quit (lack of tenacity) and where people are quick to blame others for what is going wrong in their own life (lack of personal responsibility), I believe that deliberately choosing to work on these things every day has a positive impact on my family, team, and community.

What do you do to celebrate new achievements or successful days?I love traveling with my family so we have done a lot of that the past couple of years. We celebrated my initial “90 day push” with DubLi by going on a Disney Cruise through the Caribbean and have enjoyed several other trips since!

When you look out 5 years into the fu-ture where do you see yourself and your DubLi Network business?I see a huge network all over the world and our collective effort resulting in tens of mil-lions of customers all enjoying large Cashback with DubLi! In the short time I’ve gotten to know Michael Hansen, CEO of DubLi, I’ve seen him display significant strength of pur-pose. His vision has stretched the limits of what I imagined possible and with this vehicle (DubLi), my team and I have already accom-plished things that I think most of us never even ever dream about doing. The future looks BRIGHT :)

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Success ProfileTIMOThy ONG

AGE: 56

RANK: SALES dIRECTOR

COUNTRy Of RESIdENCE: SINGAPORE

“I think the Partner Program has the greatest potential for growth in the future. The concept is unique and offers a great opportunity to both business owners who are already in the

ecommerce game and also to those who are not.”

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Describe yourself in 3 sentences.My DISC profile is compliance (C). I studied engineering and I worked for 10 years as an en-gineer. During those ten years I always thought that I was not good in sales and marketing until I caught the courage to walk out of my engi-neering career and entered the insurance busi-ness. After that I realized that I do actually have sales and marketing talents within me.

Your favorite shopping area at DubLi: At the moment I only use the travel portal for my hotel and flight bookings.

How long have you been in network marketing/direct selling and what made you come into this industry?I have been in networking marketing since 1997. My first and still current company is a personal

care and nutritional supplements business. I like the concept of leverage to enjoy passive residual income. To date, I am still getting paid from my original network marketing company.

How did you hear about DubLi? What made the DubLi Network opportunity so appealing to you?It was Michael Alexander who introduced me to DubLi. I like the DubLi Network opportu-nity because I do not have to change people’s shopping habits or manifest brand loyalty; the merchants brands speak for themselves. The DubLi Partner Program is very appealing to me. I value the most popular brands that Dub-Li is already partnered with as it doesn’t require any additional effort to convince people about the shopping opportunities.

Which parts of the DubLi Network business do you think have the potential

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for the most growth in the future? Why?I think the Partner Program has the greatest potential for growth in the future. The con-cept is unique and offers a great opportunity to both business owners who are already in the ecommerce game and also to those who are not. The Partner Program provides great benefits to those who do not even know how to get into the game yet. DubLi offers them a turn-key platform to get in the game without an initial investments or much advanced knowledge.

How has the DubLi Network business opportunity empowered you? What milestones have you reached in your DubLi Network career so far and what are the next milestones you are go-ing for?The DubLi Network business opportunity has enabled me to re-cruit leaders from within the network marketing industry

and many of whom were not already in the in-dustry and all are excited about the potential. I achieved Sales Director within my first two weeks and since then have been doing a lot of ground work to help position DubLi to open local malls in Singapore and Malaysia, without losing my personal vision. My next milestones will accelerate when some Asian countries have local DubLi offices and local country malls.

How do you handle/manage your DubLi business on a day-to-day-basis?

Most of the time I open my house to present and train BAs on the DubLi business. Occasionally, I rent seminar

rooms to host DubLi events to recruit new BAs.

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What drives you and how do you moti-vate your team?My vision regarding the future of ecommerce drives me. I have focused on developing my online technical training and conduct regular business opportunity meetings.

Who has been your greatest mentor in your professional life? Why? I am a self-driven person and so I constantly educate myself through internet seminars, in-terviews, etc. to bring myself to achieve great-er levels of professional development. I strive to learn from the successful people I surround myself within any business and I try to trans-form these same ideas into simplified concepts for use by my team.

How important are personal values in life and business? To which ones do you hold onto and why? Describe how you lead by example.My personal values in life and business are to maintain a high level of integrity and to assist people to achieve the same lifestyle for which I yearn. For example, I do not play games with money. The people around me are aware of my values and, hence, they do not approach me with just any opportunity. I am also a creator, I develop and create ideas and system for my team to learn and follow.

What do you do to celebrate new achieve-ments or successful days?In the past I have been awarded free trips for overseas convention conferences, holidays and retreats for celebration of new achieve-ments. With my DubLi success, I have already thought and planned for what I want to own and have.

When you look out 5 years into the fu-ture where do you see yourself and your DubLi Network business?With my connections in Singapore, Malaysia, Thailand, China, Japan and India I believe the next five years with my DubLi Network busi-ness look promising.

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This spring, DubLi launched a new, socially-fueled

newsletter communication for the U.S. market.

The “DubLi Social” will promote upcoming

sweepstakes and contests, highlight trending

blogs, promote top Cashback and deals as

well as encourage users to follow DubLi

on our social media platforms. We look

forward to engaging our U.S. mar-

ket with the latest trends, deals

and sweepstakes offerings.

SOCIAL NEWSLETTER

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Tips for culTivaTing

We all know it’s not enough to just register new customers

whether they are Free, premium or v.i.p. a happy customer

is a good customer; one who shops, which means increased

commissions for you. are you the Business associate who is

satisfied with just registering new customers or do you want to

maximize your hard earned efforts?

cusTomers happy

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Wouldn’t it make sense to suggest to your customers shopping tips, tools and ideas? Of course it would!

Keep in mind, the key to success is market-ing and, thus, shopping activity from your customers requires constant communication. You should always be putting new and fresh ideas in their head. The “power of sugges-tion” is a formidable effort that heeds results. Smart suggestions encourage smart actions and a smart action for a person who is an on-

line buyer and member of our incredible glob-al ecommerce experience starts with YOUR smart question.

“Dear Customer, before you met DubLi, you were leaving valuable cash on the table every time you shopped. Have you taken full advan-tage of the power of ecommerce yet? Do you not only remember to go to your DubLi site when you buy on line BUT do you also PLAN your future purchases so you can maximize your household budget?

Q: How do you cultivate happy customers?A: By helping them shop more!

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In addition to just providing them with shop-ping tips, you should encourage all your cus-tomers to join DubLi’s Facebook page and read the DubLi blog for ongoing ideas, infor-mation and special offers. Facebook and the DubLi blog are a great source for learning the-latest deals from DubLi’s merchant partners.

Let’s have a look at some of the upcoming shopping holidays to see how you might assist your customers by this “power of suggestion”. Father’s Day: Father’s Day gift typically in-clude some combination of golf attire, ties or tools.

Dazzle dear old dad with a new barbeque set and the grill to match. Or, better yet, let’s help him to retire some of those old shirts he won’t abandon on his is own and take advantage of the myriad of Father’s Day specials from Dub-Li’s many apparel and shoe merchants. Is there a certain scent that you’d like your old man to adorn so he doesn’t smell of the backyard or day old grease? Check out some of DubLi’s perfumeries or department stores for a wide variety of today’s most popular fragrances, many of which earn a free gift with purchase. If your man is a car aficionado, check out some of DubLi’s merchants in the auto and motor-cycle category.

Summer’s Almost Here. It’s never too soon to start planning for your beach attire and

summer fun. DubLi hosts a variety of swimsuit merchants and you can always check out some of the department stores or home goods shop for new beach towels. Planning those backyard soirees this summer? New patio furniture de-livered right to your door will give your patio a new, fresh look… one that you’ll enjoy all sum-mer long. Let’s not forget the sunscreen! Dub-Li hosts a wide selection of pharmacies, conve-nience and drug stores that are sure to provide you with all the cover you need for the beach. Summer is always a big wedding and party sea-son, so make sure you check out the latest de-signer fashions for all your party-going needs. From dresses and gowns to jewelry, shoes and handbags, you are always sure to find what you need shopping through DubLi.com.

Back-to-School - it seems that every year the back-to-school shopping season gets earlier and earlier. No doubt it’s because kids are getting back to school much earlier these days. Prepare in advance and purchase all your school supply needs through DubLi. Whether its notebooks and pencils or laptops or tablets, DubLi hosts a bevy of options from which to choose. It’s never to early to load up on the necessary back-to-school apparel. Many of the back-to-school sales commence in the early summer months so start looking for your back-to-school attire before the kids are released from school for the summer. Need a new backpack or lunchbox, you are sure to find what you need through DubLi.com.

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KEEP IN MINd, ThE KEy TO

succEss IS MARKETING ANd,

ThUS, ShOPPING ACTIvITy fROM

yOUR CUSTOMERS REqUIRES CONSTANT

COMMUNICATION.

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BUILDIng AnD MaxiMizing YOUr PArTnEr PrOgrAMrELATIOnSHIPS

yOU’vE GOTTEN CERTIfIEd ANd EvEN ALREAdy REGISTEREd SEvERAL PARTNERS. NOW ThE REAL WORK BEGINS. IT IS yOUR OPPORTUNITy AS ThE ACCOUNT MANAGER TO GUIdE yOUR PARTNERS TOWARd REvENUE GENERATION . . . WhICh TRANSLATES INTO MORE COMMISSIONS fOR ThEM ANd fOR yOU.

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But first, a few key questions and answers . . .

Question: What is the core point for all of the assistance that you give to your Partner?

answer: It is to help them convert their customer email lists to REGISTERED

customers of their Partner Program!

Question: How?

answer: By becoming their marketing expert and always directing them to communicate with their customers for

the purpose of driving customers to register on their Partner co-branded site.

Question: Communicate how?

answer: 1. By helping them create and develop their own marketing materials – good answer

2. By having the Partner send DubLi produced material directly to customer email list that in-spires customers to register – great answer3. By doing both #1 and #2 (but #2 absolutely for sure) – best answer to get customers registered.

BUILDIng AnD MaxiMizing YOUr PArTnEr PrOgrAMrELATIOnSHIPS

Question: Why the emphasis on REGIS-TRATION?

answer: Without registration no-body makes any money and customers’ interests are not served. When cus-

tomers become registered, they will receive ongoing promotional material from DubLi.com that will motivate them to buy online and will inspire purchase of memberships and referring friends. When happy customers re-fer friends and family through the Partner’s site, the co-brand site has gone viral!! It is not just about making money with a Partner’s cus-tomer base, it is more about having a useful ecommerce portal that can be referred to any-one in the world!!!

Question: What are the most effective com-munication (marketing) methods?

answer: Top 10 Marketing Methods in de-scending order of effectiveness:

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Alex Petrilak, CMO, DubLi Partner Program

Bicky Carlra, Executive Vice President, Business Strategy

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• Send DubLi-produced registration material• Send partner produced registration email• Send partner-produced newsletter specifically

about registering to their co-branded site• Send DubLi-produced “special program”

information• Send DubLi newsletter and related docu-

ments• Send partner-produced newsletter highlight-

ing DubLi co-brand site in their standard monthly publication

• Create and maintain daily blog• Other social media• Banner to websites• Mail, handouts, signage, radio media, tv

media

We understand that many of you have never

towards marketing and maximizing the returns. The more you and the Partner dedicate to marketing of the program, the more successful it will be.

The Partner Program is not “if you build it they will come,” it requires time and attention. Remember, you must motivate the Partner to constantly stay in contact with its customers in order to drive registrations. AND THAT IS THE KEY . . . Constant contact with the cus-tomers to inspire them to “register”.

That’s why, once the Partner is approved and acti-vated, the real work and revenue begins. You must become an extension of your new Partner’s mar-keting team. You bring an expertise about DubLi.com and the incredible world of online shopping

that the Partner just doesn’t have.

To Begin

So, immediately after activation of a Partner Program, one week after registration to be ex-act, contact your Partner via phone (preferably) or email to schedule a follow-up meeting. This is a professional relationship so avoid social media or text message. It will take an hour of their time (do not schedule any more than an hour: remember these are business people with businesses to run.) If your Partner is long dis-tance and you cannot attend in person, sched-ule a webinar/Go-to meeting. Recommend the Partner send the program link to their IT and marketing departments for review before your actual meeting.

Explain to the Partner that a great strategic marketing plan requires their input in order to be successful.

You want the meeting to be held within the first two weeks after registration while the program, its value proposition and the initial excitement is still fresh. Statistics show that the longer you wait to follow-up, the less likely the Partner will be to put 100% effort behind their support of the program. There is a sense of urgency! Keep the program fresh in the Partners mind which will ultimately translate into higher income re-turns for you and the Partner.

Remember, you have a great advantage going into this meeting; You will explain that Dub-

REMEMBER, yOU MUST MOTIvATE ThE PARTNER TO cOnsTanTly STAy

IN CONTACT WITh ITS CUSTOMERS IN ORdER TO dRIvE REGISTRATIONS.

ANd ThAT IS ThE KEy . . .

worn this type of marketing hat before and / or that your primary efforts have been on building your DubLi Network organizations. Keep in mind though, your experience and leadership in guiding your Partner is a great organization builder. What better recruit-ment tool is there than the Partner Program and what better way is there to prove it works than to say, “I did it and my Partner appreci-ates me for it’? You will never regret encourag-ing your DubLi Network organization to have as many Partner Programs within it as possi-ble. The Partner Program is your tool towards generating large scale commissions from an entire organization from just one call.

So let’s walk through some of the tools of the marketing and account management trade to help you maximize your Partner Program ef-forts. Before we get started there are a few im-portant things to note;

The DubLi Partner Program is NOT part of your Partner’s core business so you will need to guide them

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rEgisTraTiOnWhile all marketing methods are helpful, customer email with a direct link to REGISTRATION is the shortest path of ACTION.

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Li will produce customer registration material that they are required to send to their database upon receipt – therefore, some marketing is au-tomatic no matter the outcome of the meeting! To make them even more successful, you are going guide them through a marketing process that can design “special” campaigns based on the process provided below.

So, how should you best prepare for the fol-low-up meeting? Study your Partner’s business and develop questions and an implementation plan. Keep in mind when going through these steps that the goal is to understand how they communicate with their audience which will be critical in determining how they register customers through their Partner Program.

HINT, HINT, HINT – this process is the SAME process you should implement BE-FORE you meet a potential partner. As you

read through the process below, view it in terms of 1) the Partner pre-sale preparation process AS WELL AS 2) the Partner post registration marketing process.

Review:

• Visit their website• Buy their products• Read the news about them• Know their challenges and opportunities • Visit their social media outlets• “Like” their Facebook page: get engaged in

their business!

Study and help them beat their competition! If they sell a product online or are a charity, make a purchase or a give a small donation. Study the

cOMMunicaTiOn

cOnTacT

You want to be familiar with the Partner’s unique messaging, marketing positioning and how they normally communicate with their constituents on a day-to-day basis.

Constant contact with the customers to inspire them to “register”.

acTiOn

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process of how they communicate with you as a customer: do they send emails, do they call and thank you, do they host product demonstrations?

You want to be familiar with the Partner’s unique messaging, marketing positioning and how they normally communicate with their constituents on a day-to-day basis: this is likely how you will communicate the DubLi Partner Program as well so you should become an expert on how they currently communicate to the public.

As you review their public materials and com-munications, take notes of ideas you might want to suggest or discuss with them at the meeting.

Note special events or occasions they are cele-brating so you can mention it in the meeting and impress them that you have done your home-work and that you are of the same mind as them.

Review their competitors and peers and/or other companies who communicate similarly to imitate as marketing tools: if it’s a sports club — do they leave member handouts at the front desk? Do they host member-only events? Do they have a member center in the locker room where they post news?

Make a list of all the upcoming holidays or oc-casions that will occur in the next six months in the Partner’s country of residence: these are all shopping and/or travel opportunities!

Use the DubLi Network back office as your test-ing ground. Do you know how to use banners and can you explain it to the Partner? Can you show them how you’ve added banners to your own so-cial media site or personal website? Do you know how to download the customer brochure that is available in the DubLi Network back office? Do you know how to cut and paste certain sections from the brochure if they want to use the content in an email newsletter? Practice all these various action items from your DubLi Network back of-fice, they work exactly the same way in the Part-ner Program back office.

Questions and Evaluation

The best way to prepare for an important kick-off meeting with the Partner is to create a se-

ries of questions that should be answered and discussed during the session. The following will provide the basic questions that should be asked, at a minimum. Depending on how the Partner answers will help you determine next steps. Take diligent notes of the Partner’s responses to all questions for future reference and follow-up. Measure the Partner’s engage-ment, commitment and dedication to the Part-ner Program (If they are not yet engaged, you need to get them excited.) Determine how to market the program to the Partner’s current and potential customers. Educate the Partner on the inherent value of the program, how it works and guide them towards success. Ask lots of questions: questions lead to thought which leads to ACTION.

NOTE: What you want to determine at a min-imum is that they are fully committed to dis-tributing DubLi-produced (as well as their own material) to their entire database, as often as required, to drive REGISTRATIONS of their customers on their co-brand site.

What are your expectations of the Partner Program?

Examples:

• Database monetization, ecommerce solution, brand enhancer, customer loyalty and/or re-tention tool?

• How many customers do you have access to?

Example: our email list has 1 million addresses but we only contact 500,000 each week/month

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EdUCATE ThE PARTNER ON ThE INhERENT vALUE Of

ThE PROGRAM, hOW IT WORKS ANd GUIdE ThEM

TOWARdS SUCCESS. asK lOTs OF quEsTiOns:

qUESTIONS LEAd TO ThOUGhT WhICh LEAdS

TO ACTION.

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Have your internal IT and/or marketing teams reviewed the program and provided guidance, suggestions or implementation tactics? If not, when can we bring them into the loop? (gauges thought process, engagement and commitment)

If yes, how quickly are they able to deploy a new campaign? (gauges internal timeframe.) Can they send the campaign to me to review for consistency of messaging from this meeting? How do you normally communicate with your customers, members, clients, donors, employ-ees and investors? This is the most important answer you will receive as it will determine how the Partner will engage their constituents go-ing forward. It also reveals a lot about the level

of familiarity between Partner and customer. Further, the more electronic their communica-tions, the more likely they will see the value of the DubLi-produced, email material.

Remember, while all marketing methods are help-ful, customer email with a direct link to REGIS-TRATION is the shortest path of ACTION.

Example:

• we send an email/newsletter every week/month, we post on Facebook/Twitter every day, we send a letter each month with new updates/programs/products and we hand out flyers in the office

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• Do they have a blog?• Do they have an email system they currently

use such as Constant Contact? • Do they use Hootsuite or Sprout Social for on-

line marketing? • Do they include flyers or postcards within

their product packaging? • Do they host customer/corporate events?• Do they have an intranet or internal corpo-

rate learning center?

The goal here is to find out as much as you can about how they currently market and commu-nicate so they can start including information on their new Partner Program within each of these vehicles.

For example: if they have their own blog: suggest they start a campaign introducing the program to their readers:

• Blog post #1: welcome to the program… the (name of company) shopping mall. How easy it is to register

• Blog post #2: what is Cashback and how does it work?

• Blog post #3: how the site works. If they are a non-profit, have them explain the benefits of the donors shopping with commissions going back to the organization without taking any Cashback away from the customer

• Blog post #4: the Trial V.I.P. Program• Blog post #5: the $10 Cashback incentive

promotion

Commitment

At a minimum, before you leave the meeting, have them commit to at least three communi-cation/marketing events:

MANDATORY: Send all DubLi produced customer material to entire customer database within 5 days of re-ceipt.

Example: post a banner to their own website and Facebook page, send an introductory email an-nouncing the program, ease of registration and creating a newsletter campaign

How would you like to start your own commu-nications campaign with your customers?

Example:

• An introductory email/newsletter explaining the program, registration, what is Cashback? An aggressive push of the Trial V.I.P. Pro-gram? Soft selling through banners or warm up headlines on social media?

• A drip email campaign?

In order to help them develop a strategy ask these questions:

• which methods of marketing and commu-nications have been most successful for you? why? how do you measure success? how have you measured success and cus-tomer behavior?

• would you commence a new newsletter campaign just about your program?

• is communication with your customers generally more informational or selling in purpose?

• do you actively seek to expand your custom-er base? how? what strategies do you use?

• what social media sites do you use?• i.e. Facebook, Twitter, LinkedIn, Google+,

Pinterest, Instagram?• do you advertise online?• who is your primary competitor? how do

they communicate with customers?• are there any particularly important sea-

sons, holidays or dates that are important to your brand? how do you typically celebrate these dates with your customers?

• what information do you know about your customers? their past purchases/donations? where they like to shop? what are their hob-bies or professions?

Setting Expectations

Before you leave the meeting, set a schedule of quarterly meetings immediately. This will lock the Partner in to an ongoing commitment. Make sure the Partner has committed to an action item agenda and it is clear what the Partner will do and what you will do next. Set expectations.

For example:

• Make yourself accountable as the relationship manager for the development and success of the program—as the Business Associate you

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are an integral part of the team• In addition to sending the DubLi-developed

registration material, they will send a kick off launch campaign email to customers within one week of your meeting.

• Plan out the schedule of marketing activities up until your next quarterly meeting

• Are there any holidays, events that might be relevant to the partner program that should be scheduled within the next three months?

• A quarterly appointment will also ensure your own organization is growing with new customers and potentially new members of your organization.

In conjunction with the Partner, how will you measure the success of your marketing efforts over the first quarter?

Within 24 hours of your meeting send a note to the Partner via email thanking them for their time and confirm the items you discussed. Re-view your notes from the meeting and prepare an outline with due dates and the responsible party for each action item.

If you show them how serious you are about their success, they will look to you for guid-ance and accept your leadership on all matters regarding marketing their Partner Program. Likewise, stay in touch with all of your partners in this way, constantly. Develop a real relation-ship. DubLi is a dynamic organization. From time to time you will be exposed to a new idea or success story from a peer that you will want to transmit to relevant Partners spontaneously.

Remember: the more the Partner is engaged and committed, the more registrations will oc-cur and the more success and revenue potential will happen for you both.

In certain situations, for large and/or multina-tional Partners, corporate participation may be possible for the quarterly planning meeting, if warranted. Do not volunteer corporate staff to participate, however, you may reach out to the CMO of the DubLi Partner Program for ad-visement on this matter.

In real estate it is, “location, location, location”.At DubLi it is “Register customers, register cus-tomers, register customers!”

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