inside developer relations at aws
TRANSCRIPT
© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Adam FitzGerald
Head, Worldwide Developer Marketing Amazon Web Services
Inside Developer Relations at AWSThree rules for operating at scale
@DevRelChap
2009 2010 2011 2012 2013 2014 20162015
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier
Over 2 Million Active Customers
Largest Number Of Start-up Customers
Largest Number Of Enterprise Customers
Largest Number Of Public Sector Customers
A Broad Global Footprint… Expanding in 2017
How do you grow to 2 million developers?
Solve a real problem for developers
Title Only
Make it easy to get started
Free Tier, 10 min tutorials
Free Tier, 10 min tutorials
Provide excellent documentation
feedback
Listen to customers
AWS Developer Relations
AWS Developer Relations
AWS Product Engineering
AWS Developer Relations3 Rules
Rule 1: Meet developers where they live
Hackathons
Teaching Tomorrow's Cloud Workforce Today
Choose Your Career Path 28 careers – 30+ hours of content – access to labs and AWS Technical Essentials
AWS Loft – San Francisco
AWS Loft – New York
Rule 2: The customer’s voice is most authentic
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
2015 Gartner Magic Quadrant for Cloud Infrastructure as a Service,
Worldwide
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
2015 Gartner Magic Quadrant for Cloud Infrastructure as a Service,
Worldwide
© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS User Groups
Rule 3: Experiment every day
«If you double the number of experiments you do each
year, you’re going to double your inventiveness»
-Jeff BezosCEO, Amazon.com
AWS Zombie Apocalypse Workshop
Twitch – video game screenshot
Twitch – creative programming
Twitch from re:Invent screenshot
AWS Developer Relations3 Rules
Rule 1: Meet developers where they liveRule 2: The customer’s voice is most authentic
Rule 3: Experiment every day
Thank you!
Adam FitzGerald @DevRelChap