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| How Technical Should A Drupal PM Be?

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How Technical Should a Drupal PM Be?

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Matthew O’BryantDirector of Strategy

Here’s a little about my background in technology:● Started by selling computers at Sears● Worked as a helpdesk Technician at Filene’s● Windows NT 4.0 MCSE● Worked as Network Admin for Mortgage

Originator● Worked 10+ at Web Agency as Project Manager

401-228-7660

72 Clifford Street,

Providence, RI 02903

oomphinc.com

oomph.is/jmobryant

[email protected]

| Presentation Title Goes Here

”I think in 1’s and 0’s but I speak in English.

MYSELF


Does it even matter?

September 1, 2016


Does It Even Matter?

The main role of a Digital Project manager is to:

● Hit Deadlines: Deliver a project on time

● Manage the Budget: Make money for the company

● Client Satisfaction: Happy clients keep coming back

● Quality Control: Ensure a defect-free product

● Resource Coordination: Manage internal and external resources


Does It Even Matter?

Yes! If you were building a new

home, would you hire a general

contractor that has never picked up

a hammer before?


Why Does It Matter?

● When building a new home,

this may be a once in a lifetime

event.

● When building a website, it’s

not an everyday occurrence

either.


So here’s my answer!

September 1, 2016



It Depends...

Upon the complexity of the project!


Ecommerce

3rd Party IntegrationsCustom Module Development Performance SLA

Encryption

It Depends!

Complex Views CRM Integration

MultilingualSmall Marketing Website


It Depends!


What does a Drupal PM need to know?

September 1, 2016


The Basics

Understand the Drupal CMS

● Adding Content (using CK Editor)

● Updating Menus

● Basic HTML & CSS Editing

● Managing Taxonomies

● Know the terminology (nodes, entities, content types, etc.)


Intermediate Skills

● Basic understanding of views

● How the block system functions

● Basic understanding of most commonly used modules:

● Creating and configuring contact/webforms

● Basic site building ability


Intermediate Skills

● Paragraphs● Pathauto● Admin Toolbar● Responsive Menu● Menu Trail by Path● IMCE● Video Embed Field● Focal Point

● External links● Recreate Block

Content● View Unpublished● Recaptcha● Contact Storage● Config Split● Rabbit Hole

● Better Exposed Filters

● GA / Tag Manager● Xmlsitemap● Metatag● Domain Access● Redirect● Groups


Advanced Knowledge

● Drupal Permissions

● Views Config

● Configuration Management

● Commerce Features

● Module Config


Advanced Knowledge

● How to use git○ Create Branches○ Good commit messages○ Merging○ Pull requests

● Local Development Tools○ Drupal VM○ Acquia dev desktop


But wait, there’s more!

September 1, 2016


Drupal & Beyond!

● Information Architecture

● QA & Cross Browser Testing & Tools

● UX Design & Web Accessibility Best Practices

● Google Analytics & SEO Basics

● 3rd Party Applications


Information Architecture

● Content Inventory

● Tree Testing, Card Sorting, Click Testing

● Conversion Paths

● Journey Mapping Exercises


UX & Design

● Wireframe tools

● Understanding of responsive design principles

● Have an opinion on good design


Web Accessibility

● Perceivable Information & UI

● Understandable Information & UI

● Operable User Interface & Navigation

● Robust Content and Reliable Interpretation


QA Testing

● Peer Code Review

● Security & Penetration Testing

● Performance Testing

● Cross Browser Testing


Analytics & SEO

● Google Analytics

● Heat Mapping Tools

● Google Tag Manager

● Core SEO Principles

● CRM & Email Marketing Tools


3rd Party Applications

● Marketing Automation

● Personalization

● CRM Tools

● Split Testing Tools

● Translation Services


What should I do?

September 1, 2016


Improve Your Skills & Deepen Your Knowledge

● Build your own website, and use Drupal!

● Educate yourself

● Annoy your engineers


In Summary

September 1, 2016



● Does it Matter? YES!

● A Digital PM’s technical abilities and understanding should be commensurate with the complexity of the project.



In the end, you’re only helping your project team to:

● Hit Deadlines: Deliver a project on time

● Manage the Budget: Make money for the company

● Client Satisfaction: Happy clients keep coming back

● Quality Control: Ensure a defect-free product

● Resource Coordination: Manage internal and external resources


Questions?

September 1, 2016

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