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© 2013 IBM Corporation Challenges on Corporate Disruption Innovation Maíra Gatti - IBM Research – Brazil [email protected] 1

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Rio Info 2013 Seminário Tecnologia da Informação & Recursos Humanos 17 de setembro - 14h às 18h Inovação e equipes geograficamente distribuídas Palestrante: Maíra Gatti

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Page 1: Inovação e equipes geograficamente distribuídas - Palestrante: Maíra Gatti

© 2013 IBM Corporation

Challenges on Corporate Disruption Innovation

Maíra Gatti - IBM Research – Brazil

[email protected]

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Page 2: Inovação e equipes geograficamente distribuídas - Palestrante: Maíra Gatti

© 2013 IBM Corporation

Remote working… ?

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© 2013 IBM Corporation

How do distributed teams interact with each other…?

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Meetings…

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© 2013 IBM Corporation 4

Collaboration & Social Networks…

How do distributed teams interact with each other…?

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© 2013 IBM Corporation

Disruption Innovation

Types of Innovation

–  Sustaining §  It does not affect existing

markets.

–  Evolutionary §  It improves a product in an

existing market in ways that customers are expecting.

–  Revolutionary (discontinuous, radical) §  It is unexpected, but

nevertheless does not affect existing markets.

(e.g., the automobile)

–  Disruptive §  An innovation that creates a

new market by applying a different set of values, which ultimately (and unexpectedly) overtakes an existing market.

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© 2013 IBM Corporation 6

“We created an industry. We didn’t just designed a computer. We created an industy.” (Patty McHugh)

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© 2013 IBM Corporation 7

DeepQA Application (Java/C++)

SUSE Linux Enterprise Server 11

Apace Hadoop + Apache UIMA

Watson Infrastructure •  90 Power 750 Servers •  Each Server 3.5GHz POWER7 8 Core Processor with 4

threads/core •  Total: 2880 POWER7 Cores with 16TB RAM •  Processing speed: 500Gb/sec; 80 TeraFLOPS •  94th on Top 500 Supercomputers •  Note: This hardware is for Jeopardy. Any other application of

Watson will require appropriate sizing and optimization for purpose.

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© 2013 IBM Corporation 8

DeepQA Application (Java/C++)

SUSE Linux Enterprise Server 11

Apace Hadoop + Apache UIMA

Watson Infrastructure •  90 Power 750 Servers •  Each Server 3.5GHz POWER7 8 Core Processor with 4

threads/core •  Total: 2880 POWER7 Cores with 16TB RAM •  Processing speed: 500Gb/sec; 80 TeraFLOPS •  94th on Top 500 Supercomputers •  Note: This hardware is for Jeopardy. Any other application of

Watson will require appropriate sizing and optimization for purpose.

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© 2013 IBM Corporation

Issues on Remote Working / Distributed Teams

§ Communication style

§ Expectations and establishing common ground

§ Performance control

§ Interdependence – Lacks share of information -> less creativity

§ Communication patterns – Remote working ≈ Closed door offices – Social interactions – Lack of social communication is associated with lower trust and cohesion

§ High volume of messages can lead to confusion

§ Need skilled managers

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© 2013 IBM Corporation

Social Business and Online Social Interactions

§ Behavioral science – Workers profiles

§ Data Analytics – Insights – Make the employee smarter

§ Social Analytics

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© 2013 IBM Corporation 12

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© 2013 IBM Corporation 13

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© 2013 IBM Corporation 14

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© 2013 IBM Corporation

Challenges on Corporate Disruption Innovation

§ Balance onsite and remote working

§ Interdisciplinary areas

§ Integrate social business technologies – Changes on people behavior – Software integration

§ Smart awareness

§ Privacy concerns

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© 2013 IBM Corporation

Thank you Challenges on Corporate Disruption Innovation

Maíra Gatti - IBM Research – Brazil

[email protected]

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