inomak commercial refrigerators corporate seo data analaysis ppt
TRANSCRIPT
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www.JoannaVaiou.com
Corporate Client SEO Performance Analysis
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Hello and Welcome to my Presentation. This is Joanna from www.JoannaVaiou.com.
I am Search Engine Optimization Specialist, Consultant and Trainer for Global corporations.
This presentation is a demonstration of the Results I have brought to a client of mine in a corporate commercial equipment niche.
Next I am sharing the 3 types of SEO Results I brought for my client , during our 3-month collaboration that included the following 3 areas of Optimization:
•OnSite SEO for their website•“Google My Business” Local SEO•YouTube video SEO
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1. 3-Months Progress for Organic Clicks & Impressions (from Google Analytics)
Image Source: Pablo.buffer.com
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In the course of 3 months, from June 15th – September 14th, the website’s page received:
1.2,939.67% MORE Organic CLICKS (coming from Google Search Engine result pages)2.2,732.39% MORE Appearances in Google Search Engine results pages
NOTE: These improvements were achieved only by applying ONSITE SEO and not OffSite SEO.
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2. 3-Months “Google My Business” or “Google Maps” Local SEO Results
Image Source: skolmarketing.com/workshops/google-my-business/
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WHERE did People Find my Client’s Business (In Google.gr VS in Google Maps search vertical)
From a total of 31,2K views during our 3-month collaboration, my client’s “Google My Business” Listing got:
•1,07K came from people who used Google.gr Universal search engine in order to find my client’s business, products and services•476 came from people who used Google Maps Local search engine vertical Google.gr/maps/..
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How People searched for my Client’s Business (Directly VS Organic Discovery)
1. My Client’s “Google My Business” or “Google Maps” Local Listing Page was viewed 803 times total, in 3 months period
2. Almost 2/3 of the total views (green part of the circle) came from people who already knew my client’s brand name or address and went ahead in the search box and typed it in directly in Google.gr (or in Google Maps)
3. Almost 1/3 of the total views (blue part of the circle) came from people who did not know my client’s brand existence but discovered them in Google (or Google Maps) after typing relevant search queries to my client’s products / services, in the search box
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3. YouTube Video SEO | 3-Months (from YouTube.com search engine)
Image Source: Found on Images.Google.com from Im-income.com/youtube-seo/
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After 3 months of SEO work on the YouTube video for a keyword that get an average of 1,2K searches per month, the video ranked 1 st in YouTube.com for INOMAK S.A Commercial Refrigerators Corporate Client.
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Have a nice day.