innovative ways of financing public transportation: best practices from different cities kaan...
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Innovative ways of Financing Public Transportation:
Best Practices from Different Cities
Kaan YıldızgözRegional Projects Manager &
Turkey Manager
Regional Public Transport Seminar
Contracting, Financing and Corporate Management
in public transport
13 October 2011Skopje, Republic of Macedonia
PTX2
5 axes for succesful public transport
Adaquate and Stable Funding
4 pillars: 1. increased patronage 2. enhanced efficiency 3. diversified revenue4. stable funding
Supporting the financial sustainability of the sector and helping
reduce dependency on subsidies.
Conventional Public Budget Sources and Fare are not the only sources for PT!
TRANSIT + PROPERTY
“Buyers who predict new road and rail links can make a fortune”
12 February 2003
Thanks to D.Wetzel
Don Riley has shown that land
aroundThe Jubilee Line
Extension stations has increased by £13 bn when the
line itself only cost £3.5 bn to build
Hong Kong - MTR
Dubai Metro
So many cities! New Projects!
• Madrid5 New Metro, 2 Suburban R. StationsProperty Development 150 m Euro
Copenhagen - Orestad
-20000
-15000
-10000
-5000
0
5000
1993 1996 1999 2002 2005 2008 2011 2014 2017 2020 2023 2026 2029 2032 2035 2038 2041 2044 2047 2050
Bogota Metro – Taxing property owners over price increases
SPONSORSHIPS & NAMING RIGHTS
General
Station & Stop Name
Line Name
Sponsorships for Events
Duration of 3-25 Years
Mainly Co-Naming Agreements (with different applications)
Long term partnership in comparision with classicadvertisement
Station Naming Rights
Dubai Metro –13 Stations– 10 Years–490 mio $–3.77 milyon $ per station/year
New York Metro–Barclays –Atlantic Avenue Station–4 milyon $
Mall of Emirates Station
New York Subway Barclays Station
Philedelphia AT&T Station
Line Naming Rights
Clevland BRT–Euclid Bus Line “Healthline” –Under the sponsorship of Cleveland Clinic ve University Hospitals– 25 Years–6.45 mio $
Las Vegas Monorail
System Sponsorships
London Cycle Hire –Barclays Bank–“Barclays Cycle Hire” – “Barclays Blue”–25 mio Sterlin–>Corporate Social Responsibility Budget of Private Companies
Events Sponsorhips
PARTNERSHIP MARKETING & LOYALTY MARKETING
Partnership Marketing Programmes
Main Modes of PT
Taxi Parking
Museum& Theather&
Cinema
Other Municipal Services
Toll Bridges
Schools Restaurant & Super Market
Attendence Control
Social Card& Citizenship Serfvices
Advertisement Place
Data Intelligence
Partnership Marketing
Other Transport Services
Low Expenses
Other Applications
Banks GSM Companies
Supermarkets Retail Other
Payment System
New Sales Channel
& Additional Platform
Innovative ways of Financing Public Transportation:
Best Practices from Different Cities
Kaan YıldızgözRegional Projects Manager &
Turkey Manager
Regional Public Transport Seminar
Contracting, Financing and Corporate Management
in public transport
13 October 2011Skopje, Republic of Macedonia
Advantage Card 75 mio USD’ye
HSBC’ye satıldı
The Economist, 6 January 2005:
Frequent flyer miles – In terminal decline?
Loyalty Programmes
SEGMENTATION