innovative strategies for the business use of social media
DESCRIPTION
This was a workshop presentation at the 31st Annual Virginia Forum for Excellence in Richmond, VA and sponsored by the U.S. Senate Productivity and Quality Award for Virginia (SPQA).TRANSCRIPT
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Brian Loebig, MBALoebigInk.comTheInkBlog.net
Presented at the 31st Annual Virginia Forum for Excellence
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To understand creative and strategic ways social media is being used by business
To inspire and challenge you to engage in social media in a new way to help increase brand awareness and revenue for your business
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MEDIA PERSONAL BUSINESS
YouTube
Blog
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Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".
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Brainstorm Keywords◦ Think about what someone
might post on their page related to the services you offer. “Need help…” “Looking for…” “Does anyone know a…”
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Use the search box at top of Twitter After the initial search select the
advanced search option Narrow your search using words,
people and places to refine results
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Refine your search by editing the search text in the field◦ Change the “within: 15mi” radius to widen
or restrict local searches.
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Post a friendly tweet to offer advice, assistance or recommendations
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Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, "re-pin" images to their own pinboards, or "like" photos.
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Create business account or convert your personal to a biz account◦ Allows use of business name◦ Analytics tools◦ Widgets
http://business.pinterest.com
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Create Pinboards for key service/product lines
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Add description, price and hashtags to pins
Pin from your website/bloginstead of uploading images.
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Add a pin button to your emails, website and blog
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Show off most popular pins on social & web
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A blog (a contraction of the words web log)[1] is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order
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Create topics and articles from common customer questions
www.saleslion.com
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Promote, promote, promote◦ Website◦ Newsletter◦ Press Releases◦ Blog Syndication/Curation◦ RSS Feed - Subscriptions◦ Social bookmarking◦ Link to other blogs◦ Email Signatures◦ Social media
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Create a customer, client or partner interview series
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Replication is thegreatest form of praise.
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Hootsuite TweetDeck Sprout Social Wildfire Apps Rignite
◦ Facebook◦ Twitter◦ Google Plus◦ Youtube
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What did you hear that was new? What was affirmed? What can you do?
Commitment Card◦ Social Media:◦ Idea:◦ Commitment:
◦ Is it S.M.A.R.T.?
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VA Forum for Excellence Workshop Pinboard
◦ http://pinterest.com/loebigink/virginia-forum-for-excellence/
◦ Or use the shortlink: http://bit.ly/vaforum
◦ Or scan it!