innovative premiums that fit! (letter & flat size mail)

24
Innovative Formats & Integrated Innovative Premiums That Fit! (Letter and flat size mail) April 2013

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Our own Cheryl Keedy, Senior Strategist - Direct Response & Marketing Formats, provided words of wisdom at the DMAW April 24th, 2013 Innovative Formats and Integrated Campaigns Forum.

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Page 1: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Innovative Premiums That Fit!

(Letter and flat size mail)

April 2013

Page 2: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Results show that bumpy mail is more likely to get opened as it appeals to our sense of curiosity.

Are you uncertain of whether your bumpy mail format with a premium insert will qualify for automated letter or flat rates?

There is a science to packaging premiums for compatibility with automated insertion equipment and the USPS guidelines for automated letter and flat mail. Partnering with the experts will unlock the secrets to navigating unexpected obstacles.

The Showcase of Premiums may reveal a few options that can jump start your package innovation without breaking the bank!

Page 3: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Silicone Bracelets with Charm

Page 4: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Woven Bracelets

Page 5: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Custom Printed Bandanna

Page 6: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Custom Printed Shoe Laces

Page 7: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Temporary Tattoos

Page 8: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Magnetic Chalk Board

Page 9: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Glow in the dark Magnet

Page 10: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Custom Branded Coloring – Activity Book

Page 11: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Jar Openers

Page 12: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Sticky Notes – Bookmark - Ruler

Page 13: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Mouse pad – Material Texture

Page 14: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Seed Stake

Page 15: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Label Aire Attached Seed Labels

Page 16: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Informational Slide ChartCustom Branded

Page 17: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Felt Holiday Ornament

Page 18: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Plastic License Plate

Page 19: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Custom Puzzles

Page 20: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Die Cut Activity Ruler

Page 21: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Totes – Mail at flat postage rates

Page 22: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Credit Card USB Ports

Page 23: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Portfolio of Notecards,Address Labels, Stationery, Envelopes

Page 24: Innovative Premiums That Fit! (Letter & Flat Size Mail)

Innovative Formats & Integrated Campaigns

Cheryl KeedySenior Strategist - Direct Response &Marketing FormatsProduction [email protected]

Thank you!