innovative chapter communications
TRANSCRIPT
![Page 1: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/1.jpg)
Innovative Chapter Digital Communications
Suzanne CarawanChief Marketing Officer
![Page 2: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/2.jpg)
Agenda
Trends We’re Seeing in the Association IndustryPower & Responsibility of BrandExploring Chapter Models of CommunicationProject Overviews
![Page 3: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/3.jpg)
Trends What’s New with Chapters
![Page 4: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/4.jpg)
![Page 5: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/5.jpg)
Trends
Who Creates LeadsWho Handles Opt-Outs and DataMeasuring at the AggregateBrand Power Struggles
![Page 6: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/6.jpg)
Power & Responsibility of Brand
Federal/State RelationshipsWho Has Bigger Budget and BrandWho Can Get More Done with InfrastructureHow to ScaleWho Has the SkillsetsWho Has the Focus
![Page 7: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/7.jpg)
Chapter Digital ModelsSo Many Ways to Do Good Work!
![Page 8: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/8.jpg)
![Page 9: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/9.jpg)
![Page 10: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/10.jpg)
![Page 11: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/11.jpg)
![Page 12: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/12.jpg)
Active Chapter ProjectsInnovation Underway!
![Page 13: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/13.jpg)
National Making Email Easier to Protect the BrandDistributed Enterprise Know-How
![Page 14: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/14.jpg)
![Page 15: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/15.jpg)
![Page 16: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/16.jpg)
![Page 17: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/17.jpg)
![Page 18: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/18.jpg)
National Creating Leads for ChaptersGrowing Faster
![Page 19: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/19.jpg)
form
National Landing Page
Social Media
Billboards,TV, etc
Chapter 1 Lead
List
Chapter 2 Lead
List
Chapter 3 Lead
List
Chapter X Lead
List
Chapter Ambassador works the lead
![Page 20: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/20.jpg)
Chapter Lead Generation with National OversightLeave No Data Behind!
![Page 21: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/21.jpg)
National AMS
Chapter 1 Email
Chapter 2 Email
Chapter 3 Email
Chapter X Email
Send Own Email & Manage Brand with National Oversight
Chapter Handling Lead Gen at Local Level through Events,
Mailings, etc.
Social Media
![Page 22: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/22.jpg)
Power of National Brand with Respect for ChapterUnified Front
![Page 23: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/23.jpg)
![Page 24: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/24.jpg)
Power of National Brand to Increase Chapter EngagementEmpowering the Network
![Page 25: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/25.jpg)
Chapter President
Chapter Leader
![Page 26: Innovative Chapter Communications](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a65139c7f8b9ad5198b4af9/html5/thumbnails/26.jpg)
Summary
Considerations for Organizational Strategic GoalsConsideration of Governance & Component StructureBudget ConsiderationsWorkflow ConsiderationsCentralized Analysis vs Distributed