innovative bi: empower the data driven organization...provision of financial information for...
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Innovative BI: Empower the Data Driven Organization Sergio Colella, VP Enterprise Services EMEA South
45th IAFEI World Congress 14-16 OCTOBER 2015
Outline
• Introducing Hewlett Packard Enterprise
• CFO today: the Enterprise Value Architect
• DATA today: merging real and virtual world, more data than ever
• BI today: from Business Intelligence to Extended Intelligence
• Evolution of business intelligence and analytics
• Catching the next wave of business innovation
• Empower the data-driven enterprise: some real cases
Meg Whitman
President & Chief Executive Officer
Introducing HPE: Two new independent publicly traded companies
Hewlett Packard Enterprise HP Inc.
Personal Systems 59%
Printing 41%
Enterprise Group 48%
Enterprise Services 39%
Software 7%
Financial Services 6%
Dion Weisler
President & Chief Executive Officer
1. Based on reported HP segment revenue and segment operating profit for the last twelve months from Q4 fiscal 2013 to Q3 fiscal 2014, totals do not include Corporate Investments segment or intercompany eliminations
Revenue Mix(1)
Financial
Metrics(1)
Key
Markets
Leadership
Operating Profit
$6.1B Operating Margin
10.5% Revenue
$57.6B Operating Profit
$5.5B Operating Margin
9.5% Revenue
$57.3B
Cloud Servers Software Services Storage Networking Desktops Graphics
Notebooks Mobility Converged
Systems
Ink
Printing
Managed
Print Services
Laser
Printing
CFO today: Evidence from a recent independent global survey
More than 300 CFOs in companies with more than US$ 1bn turnover, around the
world and across all industries
Source: HP-PAC 2014 study « The CFO Agenda 2020: Getting ready for the Digital Age »
Top priorities for CFOs globally
include risk management and the
provision of financial information for
strategic decision support
“The CFO has to work
more closely with the
sales, marketing and
customer service lines
of business to support
a positive customer
experience.”
“The CFO has an ever
greater role in supporting
and enabling
sustainable, profitable
revenue growth for the
enterprise.”
91% of CFOs fully agree or agree
with this statement.
91% 89%
“The CFO has to
collaborate more closely
with the CIO on
technology investment
decisions.”
“The CFO has to
focus more on
analytics for
effective decision
support than on
transaction
processing.”
85%
“Managing and
mitigating risk for
the enterprise is
becoming an
increasingly
important task for the
CFO.”
83% The majority of CFOs see digital
technologies as having a major
impact on the finance function. This is
changing the role of the CFO.
The role of the CFO is changing
towards business-oriented priorities,
enabled through technology.
CFO today: the Enterprise Value Architect
The role of CFO has expanded from “financial gatekeeper” to “big thinker” driving
business outcome
Promotes collaborative
decisions with other business
leaders
Has a forward-looking approach
to the overall business
Drives growth agenda
through actionable
insights from big data
Leverages predictive
analytics to improve
business outcome
Is the strategic partner and
advisor of the CEO
Is the owner of business
information; supports
operations and decision
making
Recognizes digital
technologies as enabler for
organization’s transformation
Partners with service providers to
improve operations and better focus
on growth opportunities
DATA today: merging real and virtual world, more data than ever
695,000 status updates
98,000+ tweets
698,445 Google searches
1,820TB of data created
11million instant messages
168 million+ emails sent
YouTube
Viber
Qzone
Amazon Web Services
GoGrid
Rackspace
LimeLight
Jive Software
salesforce.com
Xactly
Paint.NET
Business
Education
Entertainment
Games
Lifestyle
Music
Navigation
News
Photo & Video
Productivity
Reference
Social Networking
Sport
Travel
Utilities
Workbrain
SuccessFactors
Taleo
Workday
Finance
box.net
TripIt
Zynga
Zynga
Baidu
Yammer
Atlassian
Atlassian
MobilieIron SmugMug
SmugMug
Atlassian
Amazon
Amazon iHandy
PingMe
PingMe
Associatedcontent
Flickr
Snapfish
Answers.com
Tumblr.
Urban
Scribd. Pandora
MobileFrame.com
Mixi
CYworld
Renren
Yandex
Yandex
Heroku
RightScale
New Relic
AppFog
Bromium
Splunk
CloudSigma
cloudability
kaggle
nebula
Parse
ScaleXtreme
SolidFire
Zillabyte
dotCloud
BeyondCore
Mozy
Fring Toggl
MailChimp
Hootsuite
Foursquare
buzzd
Dragon Diction
SuperCam
UPS Mobile
Fed Ex Mobile
Scanner Pro
DocuSign
HP ePrint
iSchedule
Khan Academy
BrainPOP
myHomework
Cookie Doodle
Ah! Fasion Girl
PaperHost
SLI Systems
NetSuite
OpSource
Joyent
Hosting.com
Tata Communications
Datapipe
PPM
Alterian
Hyland
NetDocuments
NetReach
OpenText
Xerox
Microsoft
IntraLinks
Qvidian
Sage
SugarCRM
Volusion
Zoho
Adobe
Avid
Corel
Microsoft
Serif
Yahoo
CyberShift
Saba
Softscape
Sonar6
Ariba
Yahoo!
Quadrem
Elemica
Kinaxis
CCC
DCC
SCM ADP VirtualEdge
Cornerstone onDemand
CyberShift
Kenexa Saba
Softscape
Sonar6
Workscape
Exact Online
FinancialForce.com
Intacct NetSuite
Plex Systems
Quickbooks
eBay
MRM
Claim Processing
Payroll
Sales tracking & Marketing
Commissions Database
ERP
CRM
SCM
HCM
HCM
PLM
HP
EMC
Cost Management
Order Entry
Product Configurator
Bills of Material Engineering
Inventory
Manufacturing Projects
Quality Control
SAP
Cash Management
Accounts Receivable
Fixed Assets Costing
Billing
Time and Expense
Activity Management Training
Time & Attendance
Rostering
Service
Data Warehousing
The Internet Gigabytes
Client/Server Megabytes
Every 60 seconds
IBM
Unisys
Burroughs
Hitachi
NEC Bull
Fijitsu
Mainframe Kilobytes
Mobile, Social, Big Data & The Cloud
Zettabytes
217 new mobile web users
Yottabytes
New sources, new devices generate mounds data, all is available on-line
BI today: from Business Intelligence to Extended Intelligence
Social/Media/External Enterprise Financial
Harnessing the expanding volumes of data (enterprise, social, environmental,
IOT…) is critical to gain competitive advantage: the data driven organization
Integrate all
Supply Chain Service Sales Marketing CRM
Embed Analytics
Leverage Smart Analytics
Democratize insights
Enable collaboration
Advanced Analytics
Executive Dashboards
Engagement Push insights to business tools
Video Audio Online chat Images Mobile text
The data driven organization requires a complete new set of capabilities
Ensure extended security
Digitalize and automate
Images Mobile text Advanced Analytics
Security
Evolution of business intelligence and analytics
The next wave of innovation requires better management of traditional and new
forms of data, and will be captured by data-driven and agile enterprises
Traditional BI
HINDSIGHT
• What happened?
Descriptive Analytics
• Why did it happened?
Diagnostic Analytics
Internet/Social networking
INSIGHT
• What will happen?
Predictive Analytics
Data-driven, agile enterprise
FORESIGHT
• How can we make it happen?
Prescriptive Analytics
Catching the next wave of business innovation Most major companies are not achieving a significant impact from Big Data or
advanced analytics investments.
Enterprise realize only
10-15%
of the expected value on
their big data
investments
Solutions designed to handle Human, Machine and Business Data,
deliver analytics across apps to act insights in the moments that matter.
Source: HP Customer Survey
Empower the data-driven enterprise: some real cases
Customer credit Scoring
Warranty Claims Predictive Analysis
Corporate Performance Management
Real-time information for non-traditional BI users
Predictive analytics for oil and gas reserves
BANKING AUTOMOTIVE TELCO
RETAILING ENERGY
For a leading global Automotive Group
Warranty Claims Predictive Analysis
• Significant financial loss
on warranty claims
• Issues in sourcing
replacement parts
• Individual vehicle-level
propensity for the
component to fail
• Predictive modelling
identified that over 90%
of the population were
at a very low risk of
failure
• Identified a significant
claims population not
associated directly with
fault data, suggested
‘precautionary fixes’
• Major recall was
avoided (c. $1bn),
Targeted ‘at-risk’
population intervention
only (c.$100m)
• Leverage machine data
stream from Engine
Control Unit and cross-
hatch with warranty claim
data
• Determine relevance of
machine fault codes to
predict failure
• Identify safe population
from those with high
propensity to fail
Solution Architecture
Include unstructured
data (free-text ) as
Customer or Garage
statement and
structured data such
as dimensions, car
model, car serial
number, dealer and
more
Statistical
Modeling
Developed a view of
the appropriate time
series events per
vehicle. Used a
supervised
statistical machine
learning method
Analytical
Solution
• Autonomy IDOL
• Autonomy Collaborative
Classifier
• Autonomy Explore
Business Problem
Solution
Outcome
For a global multichannel fashion retailer
Real-time information empowers non-traditional BI users
• Empower everyone —
designers, buyers,
planners, and retail
store managers — to
improve business
outcomes using data
insight
• Better sales tracking
(x 400 faster)
• Improve merchandise
allocation and
inventory distribution
across stores (x90
faster)
• Customized
promotion & offers
based on real-time
affinity and market
basket analysis
(Campaign response
rate uplift of ~40%)
• Non-traditional BI
users now rely on the
Vertica-based Mobile
app to analyze sales,
inventory and
logistical information
• Migrate to a new data
analytics platform
• Extends analytics to the
business front lines via a
visual, easy-to-use mobile
application
Solution Architecture
Business Problem
Solution
Outcome
Different relevant
Data Sources
Scoring Mechanism
for the Users
Front-end with
Personalized offerings
Mobile search
Nielson
Billing data
Sample business outputs for acquisition models
Data
Customer browsing
Demographics
Customer Location
Subscription info
Leverage customer
experience using
different data
sources
Providing NASCAR with real time analytics and collaboration to improve fan engagement and support of its industry
3
Road to Daytona 2/5/13 – 2/13/13
Identifier Comparison
Top Influencers
Although the official #FueledBySunoco was established, there were numerous
instances where the organic string
“Fueled by @SunocoRacing” was used
as a reference.
Mentions
• #Gen6 = 2,260
• @SunocoRacing = 443
• #FueledBySunoco = 342
Most Discussed Terms
Gather
Analyze Share
Engage
Daytona 500
3
Conversation Trend During Race
“Drivers and Danica”
Wreck 2
Johnson Wins
Erin Andrews and 50 Cent
Total Mentions: 303,857
Final Laps
Race starts
Wreck 1
Danica leads lap
Transform
NASCAR Fan & Media Engagement Center (FMEC)
NASCAR video
Thank you
15