innovative approaches to csr_jonas wilstrup
TRANSCRIPT
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ICCA Scandinavia Sustainable Meetings Region
Jonas Wilstrup Wonderful Copenhagen Convention Director
@JonasWilstrup
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“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
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The question is:
will there be enough leaders in time?”
Dr. Karl Henrik Robèrt, Founder The Natural Step
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A survey of MCI's largest 50 clients revealed that 100% wanted to implement more sustainable elements. They were stopped by either a lack of knowledge, a failure of the suppliers to communicate their sustainability offering, or the perception/reality of the sustainable option being more expensive. But it is both responsible and economically viable to make your destination more sustainable!
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2012:
• Launched the ICCA Scandinavia Sustainable Meetings Index
• Launched a common set of performance indicators
• 16 destinations participated
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RE-CYCLING
CARBON EMISSIONS
PUBLIC TRANSPORT
Hardware:
City infrastructure
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Software: Industry commitment
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All 20 Cities in the Index are Climate Leaders
• 100% cities have climate plan • 5.48 t/co2 average per capita emissions • 33% Average 2020 co2 Reduction Target • 49% Average Renewable Energy Mix • 65% Average Waste Diversion rate for the City
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MORE THAN GREEN: FOCUS ON ETHICAL BUSINESS
All 20 cities are located in countries
that are among the top-15 least corrupt
and most transparent in the world.
Average score is 9.2
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64% of Congress and
Exhibition Centers are
eco-certified
100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavanger, Uppsala
59% of all
hotels are
eco-certified
Trondheim 95%
Gothenburg 87%
Stockholm 83%
Stavanger 80%
Malmo 81%
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Collaboration
Real success is driven by public
private partnerships
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POLICY
Only 25% of CVBs
have a publicly
available sustainability
policy
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Case study: Danish European Union Presidency
Mission: to inspire greater collaboration, innovation and
sustainable development of the meetings industry.
The Danish EU presidency cuts costs by 2/3 by using sustainable meetings management
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Lessons learned on the journey
1. Competition propels change
2. Collaboration improves results, reduces work and lowers cost
3. Sustainability strengthens community