innovations in video marketing - stephen foster
DESCRIPTION
Innovations in Video Marketing YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate. - Virginia Love, Vice President of Marketing, Waterton Residential- Stephen Foster, Realtor, Macdonald Realty Victoria Inc.TRANSCRIPT
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StephenFoster.caStephenFoster.ca
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Thank You!Thank You!
Create the StoryCreate the Story
Plan your shootPlan your shoot
66Sound BitesSound Bites• Property information
• Building construction
• Neighbourhood notes
• Property information
• Building construction
• Neighbourhood notes
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88MusicMusic
•Appeals to the senses
• Impact is physical
•Appeals to the senses
• Impact is physical
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1111ToolsTools
• DSLR
• Video Camera
• Monopod
• Tripod
• DSLR
• Video Camera
• Monopod
• Tripod
HDR PhotograpyHDR Photograpy
1313Editing & DeliveryEditing & Delivery
• Apple
• Animoto.com
• Social Media
• Apple
• Animoto.com
• Social Media
1414
Wrap up!Wrap up!
1515StatisticsStatistics
73% of homeowners
more likely to list with realtor
offering to do video!
73% of homeowners
more likely to list with realtor
offering to do video!
1616StatisticsStatistics
Only 12% of the Real Estate
industry currently have
YouTube Accounts
Only 12% of the Real Estate
industry currently have
YouTube Accounts
1717My StatisticsMy Statistics
• Visits 2592
• Avg. Mins on Site 11:52
• Total Hrs on Site 450
• Visits 2592
• Avg. Mins on Site 11:52
• Total Hrs on Site 450
1818StephenFoster.caStephenFoster.ca
@stephenbfoster@stephenbfosterTwitterTwitter