innovations in chocolate - chicago ift · sustainability experimental & ... fairtrade...

Innovations in ChocolateHealthier Chocolates

Key driving forces of Barry Callebaut sInnovative products, tomorrow and for thefuture Laura Bergan, Mark Adriaenssens

IFT ChicagoNovember 15, 2012

Confidential by Barry Callebaut, Inc.

2012:Trends in Food & Beverages


5 KEY CONSUMER & MARKET DRIVERSin food & drinks, today and tomorrow

LegislationHealth &Wellness

Simplicity &Ethics

Travel &Migration Indulgence

Labeling

Claims

Natural/geneticmodification

Preventivehealth

Food allergies& intolerances

Nutritionalquantity &

quality

Farmingmethods

Provenance

Sustainability

Experimental &adventurousexperience

Exposure tonew

ingredients

Interest in theunusual

Priority givento the self

Rewarding &Pampering

Gourmetingredients

Source: Emerging ingredients in food and drinks Business Insights; 08-2010

PurityRaw

No artificial ingredients

Pure & SimpleGoodness from nature

No E-numbers

Unprocessed

Real

Pure is the New NaturalPure is the New Natural


Whole

Unrefined

Raw

100% pure

Pure & Simple

Pure & Natural

Purity

Unprocessed

100% real

Simple ingredients

No artificialingredients

Goodness fromnature

1. Pure is the New NaturalNatural products are becoming the rule

Issues with definition of natural : 100% Natural , 100% Goodness ,Ongoing use of purity , pure origin , true to nature ,

GMO Free claims surgeCombines with simplicity and convenience for more effect

US: Sunspire DarkChocolate Dream Pure

Dark

US: Endangered Species.Chocolate Extreme Dark

Chocolate

US: Funley'sDelicious PeanutButter Stix In TheMud. Made with

Pure MilkChocolate


Natural Is Accelerating

Sources: 1Navigating the Natural Marketplace, IFT.org July 2011Top 10 Food Trends, IFT.org April 2011

Sales of US Natural Food and Beverages($B)

+7.7%

By 2020, projected:$115B

39%% of consumers that cited chemicals in foodas most important food safety issue (+9% YA)


Inclusion of Natural Sweetener Stevia

Spain: Torras Dark Chocolatewith Stevia. Sugar free darkchocolate made with Stevia.Chocolates Torras is at theforefront in the use of new

ingredients giving more value tothe products.

The Low Sugar and No Added Sugar positioning both experienced growth in H1 2012 fromH1 2011 indicating that sugar free products are becoming more mainstream. The applicationof natural Stevia has been a facilitator of growth.

US: Lily sChocolate. Dark

ChocolateSweetened with

Stevia. All NaturalSweetened using

Erythritol andStevia. Distributed

Nationally.


Reducing Sugars and Fats Through NaturalSweeteners Is Exploding in The Market

Sugar free products continue to attract modern and calorie consciousconsumers which has resulted in the adoption of natural sweeteners forconfectionery.

Source: Innova Analysis 2012

ReduceReUse

Biodegradable

CertifiedLower energy consumption

Environmentally friendly

Sustainable

Compostable

Green is a givenGreen is a given


Sustainable

Reduce

Reuse

Environment

10% of all profits

Certified

Fairtrade

Biodegradable

Climate neutral

Lower energyconsumption

Compostable

Environmentallyfriendly

Free Range

Waste reduction

2. Green is a Given

Sustainability now a compulsory issue for food companiesCorporate social responsibility playing an increasingly importantroleFairtrade, Rainforest Alliance continue to move mainstream, UTZmakes stridesGiving back important


2

Sustainability Is Increasingly Importantfor CPG Companies

Dramatic increases in consumer messaging and new product launches

Source: Innova Newsletter December 2010Innova, Ingredient Trends- Top 5

Global Product Launches with Ethical Claims Global Product Launches with Sustainable Messages onPackaging


About Half of Consumers (45%) Will Spend Up to10% More For a Socially Responsible Product

Source: CSR Branding Study, Feb 2010, Penn Schoen Berland, Landor and Burston-Marstellar

Additional Amount Willing to Pay for a $100 Socially Responsible Product


2

Ethical In Chocolate Confection Is Small But Growing

Innova Chocolate Product Trends Jan-Jun 2010, Published January 2011Tropical Commodity Coalition Barometer 2010. Note Certified Organic Numbers are actually EU Organic Numbers)

BUT:

Ethical4.5%

In 2010, Ethical Chocolate IsRelatively Small

Organic3.2%

Other92.3%

The US market for certifiedcocoa expected to nearly

double by 2020

050100150200250300350400450500

2010 2020

(tons 000)

+98%

Small batches

Origin

Authenticity

Certification

Locally grown & produced

Sourced

Region

Location, Location, LocationLocation, Location, Location


Demand for local products to support suppliersInterest in traditional and regional foodsDesire for authentic products from specific regions

3.Location, location, locationLocal appeal the new sustainable trend

Region

Origin

Locally grown

Locally produced

Sourced

Food miles

ProtectedDesignation of

Origin

Farm

Small batches

Family

Reared with care

Certification

Authenticity

Traditionally made

ItalyExtra Dark Chocolate withcacao selected from the

Dominican RepublicUK

Luxury Artisan Chocolates withthe finest roasted and refined

Sicilian pistachios

MexicoPremium Dark Chocolate

with Italian Whole Cherries

Premium Stands Out

TastePleasureGuilt free

IndulgenceLuxury

TreatSelect

Bonus

Take a moment

Offer


Recession, cutbacks and lack of confidence continueCenter-ground squeezed between discount and premiumDemand for small treats and indulgences: quality ingredients,crispy & crunchy textures, smoothy & multi-texture fillingsDark chocolate and Cacao % are key trendsOverall shift in premium chocolate market

4. Premium Stands OutA question of adapting to changingconsumer demands

Indulgence

Select

Pleasure

Take a moment

Treat yourself

Guilt free

Affordableluxury

Introductoryoffer

Bonus

Buy 2, get 1 free

Luxury for less

Introductoryprice

Special price

Every day value

US: Scharffen Berger 62%Cacao Nibby Dark Chocolate

with Roasted Cacao Nibs


4. Premium Stands OutA question of adapting to changingconsumer demands

United States: Dagoba OrganicChocolate with Lemon Ginger.Organic dark chocolate made

with lemon essence, andcrystallized ginger.

NEWTREE (Belgium) VELVETY notes ofapricot and cherry, the SPICY sensations

of cinnamon, gingerand pink peppercorn, the FRESHNESS of

mint and bitter orange and enjoy theFLOWERY flavors of lavender.

Kraft: Milk chocolate withstrawberry yogurt filling, in a

recloseable foil wrap.

United Kingdom: CadburyDairy Milk Bubbly Milk

Chocolate with MilkChocolatey Bubbles.

United States: BioplexPure Nutrition PumpkinSeeds Coated with Milk

Chocolate. Roastedpumpkin seeds coated

with milk chocolate

United States: TheoClassic CollectionSpicy Chile Dark

Chocolate. A rich 70%dark chocolate

Seniors draw attention

Aging wellActive

Improved health

Easy to Digest

TreatEasy to open

Nutritionally balanced

Easy to read label

Reduced acid


5. Seniors draw attentionNutrient-dense, palate-pleasing &affordable

Recognition of extent of aging population issuePotential from specific nutritional requirements; vitD, folic acid,glucosamine, chondroitinDemand for targeted products with adapted textures, flavors,Need for easier-open packaging and clearer labeling

Specificallyformulated

Easy open

Easy to digest

Nutritionallybalanced

Guideline dailyamount

Reduced acid

For strong bones

For a healthy heart

Reduce cholesterollevels

Aging well

Improved health

Active

Easy to read labels

Nutrition

VitalityAnti-aging

Balance

EnergyFor a long life

Stress Free

Forty is the new twentyForty is the new twenty

Guilt Free

Confidential Barry Callebaut Inc.


6. Forty is the new twentyThe art of Aging Gracefully

Desire to maintain active lifestyleDemand for products to aid successful aging : heart health,cognitive or brain health, eye health,Potential for targeted nutritionMore interest in anti-aging ingredients: resveratrol, omega-3,lutein, zeaxanthin, coenzyme Q10, ginkgo biloba, polyphenols, L-carnitine and green tea

Active

Anti-aging

For a long life

Functionalingredients

Longevity

Health & fitness

Nutrition

Staying young

Vitality

Energy

Stress Free

Improved lifestyle

Balance

Guilt freeUK: Ombar Superfood Chocolate

Probiotic Chocolate: ProbioticStrawberry

Germany offersSchoko Bang a Dark

chocolatewith Green Matcha

Tea.

ApprovedStudies

Ground breaking research

Product trialsScientifically proven

Technological advances

Evidence

Recommended

Grounded in scienceGrounded in science



Greater use of scientifically proven claimsNeed for repacking, repositioning of ingredients not approved withoutclaims but message delivering

Scientificallyproven

Approved

Proprietary

Recommended

Guaranteed results

Clinically tested

Studies

World first

Technologicaladvances

Product trials

Evidence

Ground breakingresearch

R&D

Optimalperformance

7. Grounded in science

Daily amounts

Daily amounts

Regulations

Government

Reduced

Recommendations

Reformulation

Regulators force a rethinkRegulators force a rethink


8. Regulators Force a Rethink

Controversy over role of governments/regulators in healthylifestyles:Changes in formulation to improve nutritional profiles: salt, sugar,trans fat and fatVoluntary undertakings from some multinationalsConcerns over consumer acceptance of reformulated lines

Dietary guidelines

Government

Reformulation

Nutritional profile

Less

Reduced

Regulations

Exercise

Recommendations

Daily amounts

US: Hershey:Milk chocolate

with filling.Reduced Fat.

US: FannieMay No Sugar

Added FineChocolates

Customization

ExclusiveUnique

CustomizationFor You

TailoredTargets

Facebook


Rise of new communication via social mediaSmaller players can compete more successfullyMultinationals need to emphasis local aspects and sourcingMore tailoring of products to small groups or individuals

Customization

Individual needs

Tailoredspecifically

Unique

Early adopters

Facebook

Twitter

New marketingmethods

Niche toMainstream

Targets

ConsumerGroups

Specialization

Exclusive

For you

9. Customization

PERFECTPERSONALISED

CHOCOLATE:Boxes of tailormade Maison

Cailler chocolateswill be handpickedto match people's

individualpreferences.

Boom for protein

LentilsPeas

Natural source of protein

Pure ProteinHigh Quality Protein

Meatless

Vegetarian

Beans


Rising population numbers and need to feed everyoneDemand for new protein sources, conventional andunconventional: soy, wheat, lupin, potatoSustainability a key issue in promotion of protein sources

10. Boom for proteinEating less meat gains interest

Vegetarian society

Approved

Pure protein

Complete protein

High in protein

Natural source ofprotein

High quality protein

Meatless

Protein packed

Fiber & Protein

Sustainable proteinsource

Beans

Lentils

Peas

Legumes

United States: Emilys MilkChocolate CoveredMacadamiasBig buttery macadamianuts, bursting with proteinand fiber, an energizingtreat.

United States: Tuxedos Milk ChocolateCovered Almonds. Contains calcium,iron, fiber, and protein. PremiumCalifornia almonds.


2012:Innovation in Chocolates

Healthy Chocolates


5 KEY CONSUMER & MARKET DRIVERSin food & drinks, today and tomorrow

Legislation

Health &Wellness

Simplicity &Ethics

Travel &Migration

Indulgence

Source: Emerging ingredients in food and drinks Business Insights; 08-2010

What is BarryCallebaut doing to

meet theseconsumer trends?

Barry Callebaut is the

Innovator in the

Chocolate Industry

Let us show you why


NEW Sweet solutions


Rebalanced Chocolate

0

1

2

3

4

5

6

7

8

9

10

Fat Cocoa Liquor Full CreamMilk Powder

Sugar Proteins WheyProteins

SkimmedMilk Powder

CocoaPowder

DietaryFibres

Cal

oric

Con

ten

t (k

cal/

g)

What if you could fundamentally change the nutritional profile of chocolate?


Rebalanced Chocolate Solutions

SUGAR REDUCTIONsugar partly replaced by

Dietary Fibers

WAS / SUGAR FREEsugar totally replaced by

Maltitol / Lactitol / ErOH( + dietary fibres)

FAT/SAT FAT REDUCED(ONLY 25% OF FAT)

Unique Processing Technology


Rebalanced Chocolate Sugar Reduction

Goal:ü At least 25 - 30% Sugar reduction/fiber enrichment

without compromising product quality

Rebalanced chocolate MUST:ü Achieve parity taste acceptance vs. standard chocolate

ü Deliver significantly improved nutritional profile

ü Not contain artificial sweeteners or additives

ü Not increase fat content

ü Not produce digestive discomfort or laxative effects

New sweet chocolatesto fall in love with

Chocolatewith Stevia extract



Chocolate with steviol glycosides

Stevia rebaudiana Bertoni is a herb, also known asSweet leaf or Sugar leaf

High grade extract (steviol glycosides) is used asa high intensive sweetener

Claims areas based on stevia strenghts

Available in Milk & Dark

All applications possible depending on choice ofrecipe; Customizable sweetener solutions

Stevia concept possible in all sugar containing products

Confidential by Barry Callebaut, Inc. 40

Positioning based on strengths ofStevia

Stevia = Zero Calories

REDUCEDCALORIE

APPLICATIONS

No Negative Side Effects

NOLAXATIVEWARNING

With Added Fiber

NO SUGARADDED

Natural Sugar Replacer(stevia, fibers & erythritol)

ALLNATURAL

Steviol GlycosidesAll Natural

&Intensive Sweetener


Reason why & claims

Reason whyTrend towards less sugar consumptionMore healthy and natural alternativesEU and other countries commitments to make WHO globalstrategy on Diet, Physical Activity & Health successful

ClaimsWith sweeteners from steviaWith steviol glycosides from the stevia plantWith stevia-extract, steviol glycosidesWith sweetener of natural/plant originSteviol glycosides occur naturally in stevia leavesNaturally sweetNaturally sweet taste


Sweet by Fruits Chocolate

With 100% natural sugarsstraight from the fruit


Sweet by Fruits Chocolate

ü This chocolate contains the best of the cocoa fruitand orchard fruits: sugars from apples and grapes

ü Great taste with a sweet fruity touchü Lovely mouth feelü No added refined sugarsü No artificial sweetenersü Only sugars straight from fruits and entirely from

fruitsü Minimal processing: within hours after harvesting,

the fruit juice is squeezed and the sugars physicallyextracted

ü No chemical extraction or processingü Ideal for a wide variety of applications:

confectionery, biscuits, etcü Ideal for adults and children looking for a more

conscious, healthier lifestyle

Chocolate is the fuel for the heart


Cocoa health potential

COCOA CONTAINS HUNDREDS OF DIFFERENT COMPONENTS OF WHICHMANY HAVE POTENTIAL HEALTH BENEFITS

Confidential by Barry Callebaut Inc.


ACTICOA® Chocolate - Cocoa FlavanolsANTIOXIDANTS

Molecules capable of slowing or preventing theoxidation of other molecules and provide protectionagainst free radicals

FLAVONOIDS*Biggest class of antioxidants. Polyphenoliccompounds found in a variety of foods of vegetableorigin (cocoa)

FLAVANOLSSpecific subclass of flavonoid compoundsspecifically recognized for their ability to act asantioxidants

*NOTE: Flavonoids are the largest and best studied class of polyphenols


ACTICOA® Process

ü ACTICOA® chocolate is produced without adding extracts or other chemical substancesü ACTICOA® preserves the natural high levels of active flavanols present in the cocoa bean

ü ACTICOA® makes the difference: this process preserves up to 80% of the naturally presentflavanols in the finished product

ü ACTICOA® cocoa and chocolate therefore offer uniquely high amounts of the naturalantioxidants from the cocoa bean

The Cocoapro logo is a trademark of Mars, Inc. and is used with permission.


EFSA Health claim

7 years of fundamental research

9 different countries tested

18 clinical research partners

500 healthy participants


July 2012: The European Food Safety Authority gave a positive opinion :

** Based on the intake of 200 mg cocoa flavanols provided by 2,5 g high flavanol cocoapowder or 10 g high flavanol dark chocolade per day

cocoa flavanols contributeto a healthy blood flow

cocoa flavanols** help maintainendothelium- dependent vasodilationwhich contributes to normal bloodflow

EFSA Health claim


ACTICOA® Consumer-Friendly Wording

Alternative claim wording, some examples:*ü ACTICOA® chocolate products are clinically-proven to improve blood

flow.ü ACTICOA®, the natural, scientifically substantiated cocoa solution

contributing to a healthy blood flowü ACTICOA® is proven to stimulate blood flow ACTICOA® is effective to

improve your blood flow and manage your well-being.ü Healthy veins, healthy blood flowü Improves blood vessel healthü Enhances nutrient flow into the musclesü Reduces cold feet and hands in the winterü Improves blood flow to the brain

Any commercial claim with a scientific link to improved blood circulation canbe requested to the European commission.

*Example Claims - All claims should be verified for legal and regulatorycompliance

The Cocoapro logo is a trademark of Mars, Inc. and is used with permission.


ACTICOA® Chocolate

Barry Callebaut has created a special process which retains theflavanols that naturally occur in cocoa beans that are normallylost during chocolate production

ACTICOA® Chocolate

ü Retains the excellent flavor of true chocolate

ü Is made using a special process that preserves 80% ofthe naturally occurring cocoa flavanols. Standard cocoaprocessing retains only 30% of cocoa flavanols

ü Is produced without adding extracts preserving thoseantioxidants that are naturally present in the cocoabean

ü Is a natural source of cocoa antioxidantsThe Cocoapro logo is a trademark of Mars, Inc. and is used with permission.


High Protein Innovations- Vegetable Protein- Greek Yogurt


Vegetable Protein - PeaIngredient Overview

ü The use of vegetable protein, as an ingredient, is growingworldwide.

ü Rich in protein.

ü The extraction process eliminates most of pea-type flavors.

ü Concentrated and highly digestible.


Nutritional Benefit

ü The essential amino acid profile of vegetable proteins is veryclose to that of the ideal protein for human nutrition.

Lysine: human growth and bone healthBranched-chain amino acids: maintenance of muscle proteinArginine: Physical effort and immune system efficiencyGlutamine + Glutamic acid: source of energy for muscles duringstress

ü Contains 80% unsaturated fatty acids, as opposed to high levels ofsaturated fatty acids in dairy proteins.


Green is Good!

ü Introduction of peas in a conventional crop rotation enables areduction in: fossil energy demand, greenhouse gas emissions,acidification, ozone formation.

Does not require nitrogen fertilizers.

ü Pea Protein is extracted from dry pea (Pisum sativum) withoutthe use of chemical solvents.

ü When replacing dairy protein for pea protein there is a reductionin:

Water consumptionFeed plus cereal consumptionAnimal waste (nitrogen and organic matter rejection)


Greek Yogurt Confectionery


Greek Yogurt Confectionery

Great combination of health and indulgenceü 2 - 3 x more protein than standard yogurt coating

Leverage the trend within the refrigerated yogurtcategory

Product Information:ü Offered in EZ melts or chip inclusionsü Ready to use for a variety of applications, including

bakery, snacks, desserts or ice creamü Handling and processing are the same as other

compounds

Sustainability in Every Aspect..From farmer to consumer

Sustainable cocoa/chocolate


Partnering with farmersfor sustainable cocoa cultivation

The Quality Partner Program is a long-term commitmentbased on direct partnerships between Barry Callebautand selected cocoa farming cooperatives.


Let s keep the passionburning

Confidential by Barry Callebaut Inc.

innovations in chocolate - chicago ift · sustainability experimental & ... fairtrade...

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