innovationcostcutting pi seminar 2012
DESCRIPTION
TRANSCRIPT
![Page 1: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/1.jpg)
Innovation – From seed to harvest
![Page 2: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/2.jpg)
Before we get to the interesting stuff,a bit of legal info about ownership:
Copyright Cogn8honey 2012.
Which means that unless permission is agreedin writing from Honey, no part of this presentationmaybe reproduced, distributed, shared or postedon any media, forum or format.
During the course of the presentation, visual material from a variety of sources e.g. images and illustrations from Google images have been used. All copyright, trademarks and image rights for these images reside with the originator or brand owner. Therefore the images cannot be reproduced, distributed, shared or posted on any media, forum or format with out their written permission.
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 3: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/3.jpg)
Doug James - Managing Director cogn8honey & honey
+44 207 354 4150
Phil Lawder - Innovation and Strategy Directorcogn8honey & honey
+44 207 354 4150
Please give us your business cards and we will send you the presentation
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 4: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/4.jpg)
Do we really mean innovation or do we mean cost cutting?March 2012
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 5: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/5.jpg)
Pressure to cut
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 6: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/6.jpg)
Much to be gained and lost
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 7: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/7.jpg)
The Heros
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 8: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/8.jpg)
Marmite
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 9: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/9.jpg)
Toblerone
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 10: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/10.jpg)
Or not…
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 11: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/11.jpg)
Absolut
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 12: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/12.jpg)
Puma
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 13: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/13.jpg)
Newton
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 14: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/14.jpg)
Le Creuset
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 15: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/15.jpg)
Evian
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 16: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/16.jpg)
Dorset
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 17: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/17.jpg)
Waistline
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 18: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/18.jpg)
And then
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 19: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/19.jpg)
3 Legged stool
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 20: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/20.jpg)
ConsumerInsight
Target Consumer
Product or Service
Emotional Benefit
Product Benefit
Reason to BelieveAll or some
of the above will create the Unique Selling Point
NPD process for Brand or Own LabelThe ‘6’ core elements
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 21: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/21.jpg)
Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
![Page 22: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/22.jpg)
Target Customers – Interpreting Future Trends
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 23: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/23.jpg)
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 24: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/24.jpg)
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 25: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/25.jpg)
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 26: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/26.jpg)
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 27: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/27.jpg)
Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
![Page 28: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/28.jpg)
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 29: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/29.jpg)
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 30: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/30.jpg)
vv
£0 - £19 million in one year
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 31: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/31.jpg)
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
![Page 32: Innovationcostcutting pi seminar 2012](https://reader033.vdocuments.us/reader033/viewer/2022061212/54963033b4795900508b46e2/html5/thumbnails/32.jpg)
Cogn8honey logo
Doug James - Managing Director cogn8honey & honey
+44 207 354 4150
Phil Lawder - Innovation and Strategy Director
cogn8honey & honey
+44 207 354 4150
Please give us your business cards and we will send you the presentation
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document