innovation war

Stop the Innovation war

PRESENTED BY :

Amarjot kaur

Amrit kaur

Innovation

innovation = ideas (Newton’s idea)

innovation = ideas + execution (Dell)

innovation = ideas + motivation (KFC)

innovation = ideas + leaders (Google)

innovation = idea + leader + team + plan(Infosys)

Innovation in Nokia’s cell phone

Nokia E71Nokia 5330

Nokia E90 Nokia N86 Nokia X3

Nokia 3310Nokia 5110Nokia 5110Nokia 5110 Nokia 3310Nokia 5110 Nokia 3310Nokia 5110 Nokia 3310Nokia 5110

Innovations of 2012

• GEODOG collar helps you find

your stray pup

• World’s largest bus

seats 300

passengers

Youngman JNP6250G

Innovations of 2012

• Blast chiller Airplay Amplifier

Smart phone glucose meter

Types of Innovation

Innovation

Sustaining Innovation

Breakthrough Innovation

Disruptive Innovation

Innovation

Sustaining Innovation

Breakthrough Innovation

Disruptive Innovation

Sustaining innovation

• An incremental increase in features

• Continued enhancement in features

• Sustains the product’s market position

Sustaining innovation Sustaining innovation Sustaining innovation

Desktop computer

Disruptive innvoation

• new technology and reshape existing market

• It meets an unserved need for some unserved segment of the market.

o Low end disruptive innovation

o New market disruptive innovation

Disruptive innvoation

• new technology and reshape existing market

• It meets an unserved need for some unserved segment of the market.

o Low end disruptive innovation

o New market disruptive innovation

Camera

Breakthrough innovation

• It cannot be compared to any existing practices or techniques

• New technologies and create new markets.

Internet New thing in new market







The world’s 10 most innovative countries -2011

• Switzerland• Sweden• Singapore• Hong Kong• Finland• Denmark• U.S.A.• Canada• Netherlands• United Kingdom

World’s most innovative companies-2011

Rank 2011 Name of Company Rank 2010

1 Apple 3

2 Twitter 50

3 Facebook 1

4 Nissan -

5 Groupon -

6 Google 4

7 Dawning information industry

-

8 Netflex 12

9 zynga -

10 Epocrates -

Top 10 innovative companies in india-2011

Rank Name of companies

1 Shaadi.com

2 Tata motors

3 HarVa

4 Apollo telemedicine

5 GraamVani

6 Invention labs

7 A little World

8 Fabindia

9 Godrej group

10 Digital Green

Innovations

• Gadgets: Lytro Light-Field Camera• Green Tech: Bio Soil Enhancers Forage Boost• Engineering: Versabar VB1000• Health: Diagnostics for All Liver-Function Test• Security: Aerovironment Nano Hummingbird UAV• Computing: Apple OS X Lion• Home Tech: Stanley LaBounty F16• Home Entertainment: Sony HMZ-T1 Personal 3-D

Viewer• Auto Tech: EcoMotors OPOC Engine• Recreation: Billabong V1• Aviation and Space: SpaceX Dragon

Need of Innovation

• It’s a Great Business Strategy

• For business survival

• For better returns

• For competitive advantage

• For economic growth

• Because cost-cutting is not enough anymore

• To improve performance

West law

• Online legal research services

• In 1996 ,it made a rapid transition from printed books to online databases

• West annually prints more than 60 million books for legal and compliance professionals and law students

• Westlaw also produces more than 60,000,000 books and 500 libraries in CD-ROM’s every year

Operating rhythm: Timberland develops a breakthrough shoe for trial runners

• Initially timberland’s product development team routinely deliver improved products of existing products

• To meet the customer requirements Timberland created a dedicated team called Invention factory

• The company expected the invention factory to operate on different rhythm, instead of facing month to month,it tackled multiyear projects

• Road runners worry about to minimizing the shock and strain on joints

Cont….

• Train runners have shorter term concern-Falling• Trial runners constantly are shifting their weights and

moving their arms to balance as they step on and over rock their roots

• So invention factory sets its top priority.To create a more stable platform for trail runners so they did not have to work quite so hard to stay on their feet.

• Helen kellogg Director of business planning for the invention factory saw that the design needed to start from the blank page

Cont….

• One important insight came from studying off-road vehicles which had suspensions that allowed a great deal of motion under the vehicle while keeping of the body of the vehicle stable

• So they hire engineers with deep expertise in material science and collaborations with experts in other industries

• Lengthier and more careful interpretation of market feedback after launch

Electrolux

• Electrolux necessity of a major transformation in product development in 2002

• The customer insight team,staffed predominantly by outside hires discovered some twenty sub segments at the premium end of the market

• Customers were interested in the look of the product so Electrolux built second major new competence for dedicated team for industrial design

• Electrolux had doubled its frequency of new product launches restored double digit growth rates and more than doubled its total return to the share holders

Innovation war

• Battle between corporate operation groups, responsible for ongoing operations and support of existing products and services, and the teams formed for new initiatives.

Strategy to stop innovation war

Innovation team1. Divide the labor

2. Assemble the dedicated team

3. Mitigate the conflicts

Innovation teamInnovation team

1.Divide the labor

• Capabilities

• Nature of initiative

2.Assembling a dedicated team

• Choose best people (internal transfers,external hires)

• Organise the team( 4 in 1 external )

• Skills

Task of dedicated team Idea

Raw data

Information

Analysis

Knowledge

Decision making

What dedicated team require ?

• Performance metrics

• Incentives

3.Mitigate the conflicts

• Conflicts b/w innovation

Initiative and ongoing

Operations

• Emotional conflicts

• Scarce resources

• Jealously

Cost of innovation

• Human power

• Conflicts

• Wastage of resources

• Finance

Limitations of innovation

• Core competency eg.Naukri.como Shiksha.como Policybazar.como 99acres.com

• Corporate culture change

• New organizational structures

Innovation’s success factors

• A well-defined yet flexible execution process

• Willingness to take risk and see value in absurdity

• A creatively resourced, multi-functional dedicated team

• Visible senior management involvement

innovation war

Documents