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7/29/2019 Innovation Showcase: Three Institutions Share New Ways to Integrate Media in Teaching and Learning (166229755)
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The Use of BlogTalkRadio in Online
Management Classes
Presented by
Marjorie Chan, Ph.D.California State University at Stanislaus
Educause West/Southwest Regional Conference,
February 12-14, 2013, Austin, Texas
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Abstract
This research seeks students’ perspectives withrespect to the use of BlogTalkRadio to conductinterviews with executives and entrepreneursfor online management classes.
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7/29/2019 Innovation Showcase: Three Institutions Share New Ways to Integrate Media in Teaching and Learning (166229755)
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Rationale of the Study
• Investigates whether students prefer the use
of BlogTalkRadio (BTR) to generate resourcematerials for management classes.
• Learn from students’ perspectives whether
the BTR interviews hosted by an instructorwith student participation can enhance
interactions.
• Students can call in to the show or cohost theshow with the instructor.
• Link students to the practice of management
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Research Method
• A total of 103 students from three sections of
a fully online Business Policy course were
asked to participate anonymously in a
Qualtrics survey with respect to the use of
BlogTalkRadio in online management classes.
• The response rate was 67.96%.
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Survey Questions and Results
1. Do you like the use of BlogTalkRadio tointerview entrepreneurs and executives for
online management courses?
Answer Response %
A. Yes 63 90%
B. No 7 10%
Total 70 100%
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2. Would you like to participate in a
BlogTalkRadio interview show by calling in
to the show in order to ask theinterviewee (an entrepreneur or an
executive) some questions?
Answer Response %
A. Yes 25 36%
B. No 45 64%
Total 70 100%
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3. Would you like to co-host an interview
show with the instructor?
Answer Response %
A. Yes 10 14%
B. No 60 86%
Total 70 100%
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4. How often would you like the instructor to conduct
interviews on BlogTalkRadio during the semester?
Answer Response %
A. Do not conductinterviews on
BlogTalkRadio
3 4%
B. One interview in a
semester
18 26%
C. Two interviews in asemester
25 36%
D. Three interviews in
a semester
13 19%
E. Four interviews in asemester 9 13%
F. More than four
interviews in a
semester
2 3%
Total 70 100%
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5. Do you consider online interviews
constitute good resource materials for
management classes?
Answer Response %
A. Yes 61 87%
B. No 9 13%
Total 70 100%
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6. Do you consider BlogTalkRadio interviews
hosted by an instructor with student
participation a good way to enhance student-
student, student-instructor, and student-
content interaction in online classes?
Answer Response %
A. Yes 55 79%
B. No 15 21%
Total 70 100%
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7. Do you consider interviews with
entrepreneurs and executives on BlogTalkRadio
as one of the ways to find out how conceptslearned in management classes are put into
practice?
Answer Response %
A. Yes 64 91%
B. No 6 9%Total 70 100%
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8. In addition to hosting interviews with
entrepreneurs and executives, BlogTalkRadio
can be used to host other types of shows witheducational value. Would you recommend the
use of BlogTalkRadio as a tool in online classes?
Answer Response %
A. Yes 56 80%B. No 14 20%
Total 70 100%
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Discussion
• Like the use of BTR to interview executives and
entrepreneurs for online classes (90%)• Would like the instructor to conduct interviews on
BTR (96%)
•
Online interviews constitute good resourcematerials for management classes (87%)
• BTR interviews hosted by an instructor withstudent participation constitute a good way to
enhance interactions in online classes (79%)• From BTR interviews with entrepreneurs and
executives, one can find out how managementconcepts are put into practice (91%)
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Discussion (continued)
•
In addition to hosting interviews with executivesand entrepreneurs, BTR can be used to hostother types of shows with educational value(80%)
• As 69 out of 70 respondents had notparticipated in a BTR show, only 14% would liketo co-host an interview show with the instructor,and 36% would like to call in to an interviewshow.
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Conclusion
•
Overwhelmingly positive responses with respectto the use of BTR in online management classes.
•
BTR can be used across different disciplines suchas:
- psychology
- sociology
- political science
- religious studies, and so forth.
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Two BTR Shows I Conducted
BlogTalkRadio - An Interview with Louise
Wannier of TRUUdesigns BlogTalkRadio - a show titled "University
Students' Perspectives with Respect to Having
Office Hours on the Air"