Innovation Showcase: Top Apps for Media

 Joe Murphy  Success Manager - Director  jmurphy@salesforce.com  

How Warner Bros. and iHeartMedia use Salesforce App Cloud

Joe Murphy Success Manager - Director

Salesforce

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Introducing: Salesforce App Cloud

FORCE HEROKU ENTERPRISE THUNDER

AppExchange Trailhead

Shared Identity & Data Model Integration Shield

Trusted and Connected Platform Run all your apps on a trusted platform

Speed and Agility Every employee can build fast with clicks or code Complete Enterprise Ecosystem Best place to learn, build, buy, and sell apps

Three Major Trends Transforming Media

 1. Rapid Revolution in Content Delivery Models

 2. Traditional Media Revenue Hit By Digital/OTT Disruption

 3. Massive Shift to Personalized Engagement

Anytime, any device

Personalized & contextual

Proactive

More advertising channels

Drop in ad revenue

Rise in direct-to-consumer

Consumer Demand For My Media

Industry Push Towards Consumer

David Williams Vice President, Technology Solutions

Warner Bros.

About Warner Bros.

 Warner Bros. Entertainment is a global leader in all forms of entertainment and their related businesses across all current and emerging media and platforms.

•  A Time Warner Company, the fully integrated, broad-based studio is home to one of the most successful collections of brands in the world and stands at the forefront of every aspect of the entertainment industry from feature film, television and home entertainment production and worldwide distribution to DVD and Blu-ray, digital distribution, animation, comic books, video games, product and brand licensing, and broadcasting.

 For each Customer (Client) we need to manage the available window of a Title and the Price to the Customer in that window

•  The distribution rights for a Title vary by Country, Language and Channel over time

•  Prices vary over time

•  We don’t dub or subtitle every language for every Title

•  The capabilities and presence of every Client varies by Country

Managing the Transactional Digital Business

§  Released in 170+ Countries

§  Available in High Definition and Standard Definition Formats §  4K UHD and 3D may also be available for some Titles

§  Available to own (EST) or rent (VOD, PPV and Hotel)

§  Client storefronts and capabilities vary by Country

§  …and TV products are even more complicated

Consider a Single Title…

Solution

 A custom Force.com application

 Highly flexible, cloud based solution with rapid application development tools

 Configurable to meet the needs of the business

 AppExchange tools (Configero Grid) enable large volume mass-maintenance

 Overall the most cost effective and timely solution

 Massive number of spreadsheets

 Limited coordination across countries

 Difficult for Clients to automatically ingest data

 Risk of inconsistent or incomplete data

 Single, centralized application for all Avails

 Coordinated approach to Avail management

 Standardized Client outputs (Announcements)

 Improved data validations and metadata sourced from MDM applications

Before and After

then now

Planning a Release with Custom Visualforce Pages

Making the Release Available to Clients

Managing the Data – Grid from Configero

Where are we now?

 The application was successfully launched in March of this year

• Approx. 250 internal users based in 12 countries

 Over 1 million Client Avails have been created to-date

•  Launched with Global and US Customers

•  Local Territory Customers rolling out later this year

 Expansion already planned

•  Enhanced Content

•  TV Episode Details

•  Temporary Pricing Reductions

Leverage standard capabilities

As much a possible use the out-of-the-box features

Develop business processes and workflows

Understand how the application is going to be used

Get the data model right up-front

The data model determines the object model and relationships

Staff the project appropriately

Use a Solution Architect for complex areas

Research AppExchange

Investigate if there are any productivity tools available

Build for bulk update

Even if you think updates are going to be one at a time, build as if mass-updating

6 Tips For Success from Warner Bros.

1

2

3

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5

6

Michael Walsh CTO & SVP, iHeartMedia

About iHeartMedia  We are in the business of everything sound.

 The Enterprise Technology team is responsible for all applications supporting the business of selling media advertising. We support iHeartMedia, Total Traffic & Weather Network, and our Premier Network business like Ryan Seacrest, Hannity, Rush, etc. We also support our Clear Channel Outdoor and International development efforts.

iHeartRadio.com 1,700 live stations

& custom radio

Social 58+ million Facebook likes

& Twitter followers

Personality & Local Station Sites

97million reached monthly via 840 websites

Mobile 383 million app

downloads & upgrades

National Spot & Network Radio 5,000+ affiliate broadcast stations

Local Broadcast 840+ stations & 150+ local markets

Traffic & Weather 98.2% of commuter coverage

National & Local Personalities 90+ syndicated properties

Airports 280 globally

Transit & Street Furniture

Traditional Billboards

55,000+ displays in 38 markets

Digital Outdoor 1,000+ displays in

36 markets

iHeartRadio Music Festival & Village

Jingle Ball, Country Festival, Awards, Pool Party & Fiesta Latina

iHeartRadio Theaters New York & Los Angeles

Local Market Festivals & Concerts 20,000+ events a year

Network TV 18 shows

18

We needed to modernize the sales teams with CRM and a fully integrated CPQ system. The existing system was aging.

•  Client/Sever based .Net system in place

•  160 different systems serving each market

•  3 different backend traffic systems

•  No collaboration

•  No Mobile

No CRM for Sales Problem to Solve

Custom Proposal system integrated with backend Order Fulfillment Systems Solution Internal External

iHM Proposal Ecosystem Diagram

Developing Custom Applications on the App Cloud Native vs Custom

Artifacts #’s Custom Object in Org ~93

Radio Fusion Custom Objects ~50

Number of Apex Lines 78,000

Number of Custom Fields 3,681

Apex Callouts 29 potential w/line editor

Inventory Data Set 10 million records (updated hourly)

Proposals Lines 15 million per year

Technologies Javascript, KendoUI, Apex, Visualforce, .Net

iHM Proposals = Large Scale App Cloud Architecture Tenets Performance §  Heavy performance and profiling testing

§  Service optimization

§  JS and CSS optimization

§  Lazy Loading

§  View state optimization

§  SOQL filtering

§  Asynchronous callouts

§  Client-side Caching

Scalability §  Bounded patterns

§  ESB leveraged for service consolidation, queuing & throttling

Maintenance & Reusability §  Declarative always favored over custom

§  Frameworks for custom development

Tips / Recommendations Migrating a .NET team

Go ahead and try to take my .net tools….I dare ya!

The cloud is this way!

Lessons • Get help up front • Train by building something real • Leadership & Developers have to be all in • Expect to fail at first, acceleration comes later

Progress so far

217M

M

3 1 1

TV & Affiliates

2 3 2 3 1 2 1 4

198M

M

141M

M

73M

M 93

MM

85M

M

46M

M

25M

M

245MM BR

OA

DC

AST

RA

DIO

196MM

TOTA

L TR

AFF

IC +

WEA

THER

141MM

OU

TDO

OR

97MM

DIG

ITA

L 75M

M

An iHeartMedia Company

An iHeartMedia Company

An iHeartMedia Company An iHeartMedia

Company

3

Monthly Reach (Millions)

Q1 2016

Q3 2016

Demo

Screen shots Native

Screen shots Custom

Screen shots

Q&A

Win one of ten SONOS speakers at the App Cloud Keynote!

App Cloud Product Showcase

Moscone North

IT Ranger Station in the Dev Zone

Moscone West, 2nd Floor

Thursday, September 17, 2pm — Moscone South

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EVP, App Cloud Salesforce

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CIO Crossmark

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VP Marketing Bosma Enterprises

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