innovation-passion-final pdf copy
TRANSCRIPT
WHO AM I?
INNOVATION & BREAK THROUGH IDEAS HOW DO WE GET THERE?
A STORY OF INNOVATION ATLANTIS & CARTOON NETWORK
THINGS TO REMEMBER
RESORT BRANDING
OBSTACLE COURSE
KIDS CLUB PROGRAMS
COSTUME CHARACTER PARADE
RETAIL
CLIENT HOSPITALITY PROGRAM
SCREENINGS
CONCERT
Unique Guest Experience
Exposure on CN (& Boomerang) - TV, Social Media, Digital
One-of-a-kind Offering
Positive Brand Association
Organic Integration CN On-Air
Sample Content
Immersive Brand Experience
Positive Brand Association
Retail & Sponsorship Activations
Exposure in Atlantis Media
Campaign
BOTH PARTNERS WIN
SYNERGYSTRONG FOCUS ON
CONSUMERS + THEIR EXPERIENCE
INTEGRATE BRANDS ORGANICALLY
LEAN-IN FACTOR: BOTH GIVE MORE
EVOLVE TOGETHER
COMPANY CULTURES / VALUES ALIGN
SURPRISE BENEFITParents think more positively of BOTH brands
Aspiration with Parents and Kids
- 78% of respondents who rated their overall Cartoon Network @ Atlantis experience considered it Good to Very Good.
- 19% of Children's perception of CN changed for the better; 18% of Parents' perception of CN changed for the better
- Nearly one-quarter said the event increased their likelihood of watching Cartoon Network
- 10% of guests book because of CN@Atlantis experience
BREAKDOWN THE BARRIERS
CLEAR GOALS
CONSUMER INSIGHTS
DIVERSE TEAM & THINKING
MAKE IT SAFE
STRONG COMMUNICATION