innovation, inspiration, and future technologies: artistic ... · and future technologies: artistic...
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Innovation, Inspiration, and Future Technologies:Artistic (Film) Projects
Febiofest
Industry Days
Claudia Schnugg
What I dodefines the perspective on the projects presented today
• Artist-in-residence programs (in corporate & scientificorganizations)
• Desgin, guide, mentor collaboration of artists, scientistsand engineers
• Development of Art|Tech|Sci strategies
• Mentoring of and research in longterm art-sciencecollaborations
• Background in social & economic sciences and management experience
• Working with numerous Residency programs
Research on how to integrate the arts in companies?
Innovation management & creativity studies
Media arts, new technologies & innovation
Research on individual, social and organizational processesof art-science collaboration (e.g., potential for creativity, sensemaking processes, innovation, liminality)
Why bother?
• As a scientist?
• As an artist?
• As an institution?
Access to interdisciplinary collaboration & skill development
Openness, new perspectives, cross disciplinary boarders
Experimentation with new technologies, results, approaches
Proof of concept, (tangible) prototypes
Imagination, sparks ideas
Networking & knowledge sharing
Contextualization in society, culture, political situation, ethical implications
Communication, competence & truly reach out to people & society
New approach to the own work (sensory experience, not only intellectual discussion)
What happens can also be explained by societal mechanisms, e.g.:
Creates liminal spaces (anthropological concept, Van Gennep 1909, Turner 1966)
Shift in sensemaking (organizational concept, Weick 1979)
Storytelling (knowledge management, learning theory, psychology)
Empirical aesthetics, aesthetic & sensory experience, (psychological and philosophical concepts)
Artscience approaches also point to improved creativity (Root-Bernstein, 2001)
Art | Tech Collaboration Aims
• Of major importance for corporations
• e.g. Autodesk Pier9, PAIR Xerox PARC, Nokia Bell Labs
• Imagination, importance for development of applications
• Innovation, creativity, crazy ideas and date to take a step
• Artistic research in technical fields
• Enhance engineers’ perspective
• Communication with customers, presentation of possibilities
• Product and project development
• Recontextualization of well-known methods or products
Minority Report
Emerging Technologies
An illustrated story &robotic development
The Wandering Artist – Sarah Petkus
https://www.youtube.com/watch?v=V3WFruAbw8I&t=68s
Sarah Petkushttps://www.youtube.com/watch?v=UKxakybsXRI&index=19&t=0s&list=PLRPVRMPHJboZy1-K3gu-QueZODA3aYof_
Experimentation and Contextualization
Contextualization and Affection
Lucy McRae: Swallowable Perfume
Lucy McRae: Future Day Spa
• Sensory Experience
• Imagination
• Research Direction
• Exploration of Technologies
A commercial
What happened?
2 mio views within first 48 hours
• News on CNN
• Pharmaceutical & cosmetic companies
• Heartfelt letters
Lucy McRae: Future Day Spahttps://vimeo.com/178928895
What happened?
Bodily reactions already long under research, but what are the psychological effects?
• New experiences
• Relaxation
• Embrace
An imaginary institute –an artistic short film
The Institute of Isolation– Lucy McRae
https://vimeo.com/171383148 https://www.youtube.com/watch?v=KkkQ46CBCac&t=4s
Lucy McRae: The Insitute of Isolation
Imagination and Storytelling
• Imagining future developments based on recent research
• Imagining societal and cultural implications
• Connecting different fields of research by development of stories
• Reaching out to a broader audience
• Raising ethical questions
• Contextualization of research