“HOW THE NBA IS INNOVATING AND

ENGAGING WITH FANS IN TODAY’S HYPER-

CONNECTED WORLD”

MAY 2014

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IT’S NOT ABOUT SIZE IT’S ABOUT ENGAGEMENT

AND THE POWER OF OUR FANS

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THE NBA IS THE NO. 1 GLOBAL SPORTS LEAGUE

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A POWERFUL ‘DOMESTIC’ BUSINESS

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WE LEAD SOCIAL

CONVERSATION

10 MILLIONTwitter Followers

22 MILLIONFacebook Fans

2 BILLION You Tube Views

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“BASKETBALL IS THE SPORT OF THE MODERN WORLD

INTERNATIONALIZEDWELL MARKETED

FAST PACEDAND URBAN”

CNN

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WHERE SPORT AND ENTERTAINMENT MEET

THE NBA ENGAGING WITH FANS

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THE NBA IN EUROPE

117 MILLION FANS7 KEY TERRITORIES

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THE MOST POPULAR AMERICAN PROFESSIONAL SPORTS LEAGUE

IN EUROPE

*SPORTS BUSINESS

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GAMES IN OVERSEAS MARKETS

NBA CONTENT AND MEDIAMARKETING AND PROMOTIONS

GRASSROOTS PROGRAMMING

BADGE AND BROADCAST?

SO HOW DOES THE NBA

INNOVATE?

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REACH IS EASY

ENGAGEMENT IS WHAT MATTERS

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LOCAL CONTEXT

CREATING CONTENT THAT RESONATES WITH

A LOCAL AUDIENCE

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CONTENT FOR PARTNERSTHE AVEA FAN APP

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CONTENT THAT DELIVERSWHAT TV CAN’T

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CUSTOMEREXPERIENCES

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FAN EXPERIENCESCISCO STADIUMVISION

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WHAT’S NEXT AT THE NBA?

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UNCLE DREW

ADIDAS

MORE COLLABORATION WITH INFLUCENCERS

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INNOVATE CREATE ACT

MORE ENGAGING CONTENT

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THE HEADLINES

THE NO.1 GLOBAL SPORTS LEAGUEINNOVATION THROUGH CONTENT & EXPERIENCES

GLOBAL AND LOCALLEADING SOCIAL CONVERSATIONS

SPORT AND ENTERTAINMENTTHE FOUR PILLARS

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THANK YOU

ANY QUESTION

S?