Innovation in the ASEAN markets Intesa Sanpaolo Innovation Center’s services

for SMEs and Corporates

Common myths about ASIA

ASIA is a common market place…TRUTH There is no common value or single formula for Asian markets Asian countries are arguably the most complicated and diversified Ideologies and cultures within Asia or even within individual countries vary

significantly

TIPS Learn about each country’s culture Appreciate religious faiths and beliefs Thorough market research for targeted country and customers

Crazy rich Asians?TRUTH Most Asian countries are under-developed countries Poverty and inequality continues to be a Damocles’ Sword over Asian

countries Financial inclusion ratio in Asia varies across countries and regions

TIPS Clear customer segmentation Choose over horizontal or vertical Thorough market research for targeted country and customers

TRUTH Most Asian countries are foreigner-friendly and have a high tolerance

level over foreigners. They generally do not expect foreigners to speak in their language to do business with them

TIPS Simple conversations like “Hello”, “Thank You”, etc, always

makes a good impression on hosts and most situation is sufficient

I Have to Speak Local Language to Build Solid Network

Gifts EtiquetteTRUTH In Singapore, government officials are not allowed to accept ANY gifts In Malaysia, expensive gifts may be regarded as bribes In Japan, Indonesia and Philippines, EXCHANGING gifts is a strong

tradition In China, culturally unique gifts can lead to a great first impression.

However, never give out CLOCK as gifts.

TIPS Small-value cultural gifts demonstrating good will is safe ($15 -

$25 in value, no more than $50)

Financial Inclusion in Asia

Account Ownership Growth in Asia

Adults with an account (%)

Asia Financial Inclusion Ranking

(2015)

Based on:

ATM per 100,000 adults

Bank branches per 100,000 adults

Bank branches per 1000 m2

Digital Consumers in Asia

ASEAN is at the Center of A Dynamic Asia Pacific Region

ASEAN (Association of Southeast Asian Nations)

Southeast Asian Nations are reportedly among

the hottest spots for FinTech opportunities in 2019

❑ FinTech investments in 2018 > exceeded the

$5.7 billion invested in 2017 by up to 30%

❑ Internet economy has increased by 44% in

2018

❑ This robust growth is set to continue as the

FinTech market is projected to reach US$72

billion by 2020

Growing economic activities and government

incentives are attracting FinTech solutions to

various sector and to the regions

Optimistic outlook for companies in the space of

digital banking and payments, AI and blockchain

spaces

FinTech Opportunities in ASEAN Countries - 2019

Philippines overall statistics 2018 - 2019

Total Population: 7.676 billion

Urbanization: 56%

Unique Mobile Users: 5.112 billion

Penetration: 67%

Internet Users: 4.388 billion

Penetration: 57%

Active Social Media Users: 3.484 billion

Penetration: 45%

Mobile Social Media Users: 3.256 billion

Penetration: 42%

+1.1%

+2.0%

+9.1%

+9.0%

+10%

GLOBAL PHILIPPINES

Total Population: 107.3 million

Urbanization: 47%

Mobile Subscriptions: 124.2 million

v.s. Population: 116%

Internet Users: 76 million

Penetration: 71%

Active Social Media Users: 76 million

Penetration: 71%

Mobile Social Media Users: 72 million

Penetration: 67%

Mobile Connectivity Score:

67.25/100

+1.5%

+4.2%

+13%

+13%

+16%

Source: World Bank; GlobalWebIndex

The strategy

Leveraging ISP Innovation

Center international presence

at the most innovative

ecosystems to support the

growth of the most promising

Bank clients technologies and

providing them new

investment opportunities

Intesa Sanpaolo Innovation CenterInternational network

Intesa Sanpaolo Group – International presence

Il Cairo

Moscow

Washington DC

Mumbai

Beijing

Sydney

New York

London

DubaiHong Kong

Madrid

ParisFrankfurt

Istanbul

Shanghai

Tokyo

Abu Dhabi

Doha

Beirut

Singapore

Seoul

Warsaw

Bruxelles

Hubs

Branches and Corporate Banks

ALEXBANK Egitto

INTESA SANPAOLO BANKA AlbaniaPRIVREDNA BANKA ZAGREB Croazia

EXIMBANK MoldaviaVUB BANKA Rep Ceca e Slovacchia

INTESA SANPAOLO BANK RomaniaBANCA INTESA Beograd

INTESA SANPAOLO BANK SloveniaPRAVEX BANK UcrainaCIB BANK Ungheria

Representative offices

10

Tokyo

Fintech

VC/CVC

Big Data

Insurance

Identità Digitale

Circular Economy

FashionTech

BlockChain

FoodTech

BlockChain

VC/CVC

Consumer/e-commerce

FoodTech

FashionTech

Fintech

Insurance

Big Data

Circular Economy

Biotech/Health-care

Circular Economy

FoodTech

Transportation

Smart CIties

FinTech

VC/CVC

Consumer/e-commerce

FoodTech

Circular Economy

Circular Economy

Transportation

FoodTech

FinTech

VC/CVC

FashionTech

Smart CIties

FinTech

Big Data

Cyber Security

VC/CVC/Equity Crowdfunding

ISP Innovation Center

International presence and partnerships

New York

Londra

Dubai

Hong Kong

Berlino

Torino

Tel Aviv

Consolato

Generale d’Italia a

Hong Kong

Internationalization and technological development of

SMEs, Corporates and ScaleupsImmersive tech tour in the most innovative ecosystems

Incoming/inbound tech tour in Italy for international clients

Investor Arenas and matching events at ISP International Hubs

Institutional relations and promotion of

culture of innovationStrategic partnerships development with innovative players

(R&D centers, Incubators, Accelerators, Universities..)

Institutional relations with Italian governmental entities abroad

(Embassies, Chambers of Commerce, Italian trade agencies)

Intesa Sanpaolo Innovation Center Main activities

Promotion and support to ISP Innovation Center

international activitiesAccess to international startups deal flow (investment opportunity for

Neva and ISPIC)

Innovative projects for internal and external stakeholders

Visits and networking momentsVisits to technological campus, accelerators and incubators.

Interaction with the vibrant and fast-moving GBA Ecosystem. Networking lunch and dinner.

Technological scouting and meeting B2B B2B meeting with selected high-tech counterparts will be arranged

by Intesa Sanpaolo Innovation Center’s Partners and local Institutions (e.g. ICC HK and Macau), according to your needs.

Asian Financial Forum and Bi-City Biennale of Urbanism/Architecture (Shenzhen)Entrance to the Main Event and other VIP "side-events", ISP IC’s

Exhibition space. Promotion and visibility will be granted to the

attendees.

Tech Tour AutomotiveTech TourGBA Innovation Road 2020

13

Potential synergies:

Inbound & Outbound Tech Tour