innovation in broadcasting - eutelsat, leading satellite ... · innovation in broadcasting . ......

INNOVATION IN BROADCASTING MARKUS FRITZ, Director Commercial Development & Marketing

“ ” INNOVATION distinguishes between a leader and a follower

INNOVATION IS CHANGE That unlocks new value

Value centric innovation

Electric propulsion: already developed for station-keeping

3 future satellites in our expansion programme using electric propulsion for in-orbit raising and station-keeping

Opportunity to optimize mission

Signals protected from deliberate or accidental interference

Improved allocation of electrical power to increase active channels

Frequency agile command receivers to expand options for repositioning

Maximizing Quality: Ultra HD - next step in quality and growth

Optimizing Delivery: OTT, Push VOD, Hybrid TV, Smart-LNB

Maximizing Connectivity: Teleports, Field Force

INNOVATING… WHILE SAFEGUARDING TECHNICAL RIGOUR

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At platform level: efficiency

At payload level: security and flexibility

At market level: quality and access

MAXIMIZING QUALITY

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VALUE CENTRIC INNOVATION

UHDTV

Industry consensus that Ultra HD is going to be the next “big thing”

Ultra High Definition TV (UHDTV) will offer:

MAXIMIZING QUALITY – WHAT DOES ULTRA HD “4K” TV OFFER ?

Higher resolution

Higher frame rate(s)

More and deeper colours

Higher Dynamic Range (HDR)

Immersive video and audio

In summary - an unrivalled new TV viewing experience

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Ultra HD - the better viewing experience

More pixels

4k C

inem

a (4

096

x 21

60)

Human vision

UHDTV (BT.2020)

HDTV (BT.709)

More colors

COMPRESSION

HEVC will bring UHD bandwidth requirements to affordable levels for broadcasters

MAXIMIZING QUALITY – WHAT DOES ULTRA HD “4K” TV OFFER ?

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MPEG-2 ca. 40 Mbit/s MPEG-4 ca. 80 Mbit/s HEVC ca. 20 Mbit/s

UHD 4K 3840x2160

MPEG-2 ca. 19 Mbit/s MPEG-4 ca. 10 Mbit/s HEVC ca. 5 Mbit/s

HD 1920x1080

MPEG-2 ca. 4 Mbit/s MPEG-4 ca. 2 Mbit/s HEVC* ca. 1 Mbit/s

SD 720x576

COMPRESSION

COMPRESSION

The right content

The right standards

The right equipment

The right demand

The right distribution

MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?

The role of satellite to drive

Pre-requisites for Ultra HD

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“Netflix launches 4KTV streaming offer”

“DirecTV first multi-channel provider to deliver 4K to home”

“The Weather Channel’s plans” to fully convert to 4K by 2018”

“Sky delivers first 4K TV broadcast in the UK”

“Sky Germany launches UHD demo for IFA 2014”

“Over-the-air 4K broadcast of (Roland Garros) French Open”

“Rai screens 1st UHD Documentary (Rossini) and “La Boheme””

“BBC showcases Wimbledon and Wildlife Documentary in 4K”

“Red bull gives wings to 4K”

“Tricolor TV launches 4K channel”

The right content

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Major feature films & sports events e.g. FIFA World Cup™ 2104 already captured in 4K

150 feature films and TV shows were available as UHD master copy and almost 800 in UHD source format by 2013

UHD expected to serve a growing segment of TV homes (with > 55’ screens)

The right content

10

0

100

200

300

400

500

600

700

800

900


Over 800 Ultra HD channels within the next 10 years predicted with a CAGR of almost 50%*

Growth mainly driven by North America (40%), Asia (17%) and Western Europe (14%)

HTS will support roll-out in selected regions, notably in North America and Western Europe

Plus UHD user generated content and UHD-VOD

The right content

11 *Northern Sky Research, 2014

Number of UltraHD Channels*

CAGR

+50%

800

Predicted Ultra HD Channel Growth


With almost 70% of channels distributed via DTH platforms, satellite will drive Ultra HD roll-out*

For 2015-16, already 12 Ultra HD channels are expected

About 60% of channels broadcast via satellite will be from North America, Europe and Asia

The right content

12 *Northern Sky Research, 2014

Number of UltraHD Channels by platform*

Satellite to Drive Ultra HD Channel Growth

0

100

200

300

400

500

600

700

800

900

OthersDTH

70%


The right standards - UHD Phases

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more pixels HEVC Main 10 3840 x 2160 pixels at 50/60 fps 10-bit color depth DVB standardized

Super Hi-Vison 7680 x 4320 pixels e.g. by NHK

better pixels Higher Dynamic Range

(HDR) at 100/120 fps more colors better audio

UHD-1 – 4K Phase 1 UHD-1 – 4K Phase 2 UHD-2 – 8K

Now in EU by 2016-2017 in EU by 2020

Technology development of Ultra HD is ongoing

Current data rate via satellite is about 25 Mbit/s with better encoders the bitrate can go down to 20 Mbit/s in 2015-2016 with HEVC bandwidth cost become affordable for broadcasters

Ultra HD is encoded in HEVC – High Efficiency Video Coding


14 more details: www.digitaleurope.org

The right standards - DIGITALEUROPE logo

Logo Scope

Minimum conditions DISPLAY Resolution capable of rendering 3840x2160 through

at least one path Aspect Ratio 16:9 Colorimetry BT.709

INTERFACES HDMI 2.0 with HDCP 2.2 accepts 50/60P (4:2:0) and

24P/25P/30P (4:2:2), 8-bit depth

AUDIO 2.0 Stereo PCM

UHD TV Tuner UHD Display

UHD Source following DE Input

specification

T,S,C,IP

UHD-TV Receiver

HDMI

Scope of DE UHD Display Logo

Interoperability established by this document


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The right equipment Production

Home Equipment

Ultra HD cameras and encoders are available; although still at higher price levels

Over 2000 UHD cameras units were shipped by April 2014

Companies such as Ateme, dbw, Ericsson, Grass Valley, Hitachi, Panasonic IDC, SMARDTV, Sony, TOYS etc. are actively supporting the Ultra HD trials and productions

Ultra HD–HEVC chipset are available from several manufacturers

Over 12000 UHDTV sets already shipped globally by CE manufacturers such as Grundig, JVC, LG, Panasonic, Samsung, Sharp, Sony etc. Forecasts revised upwards, x 2 in 2014

First 4KTV STBs are coming to the market from different manufacturers such as Arris, Cisco, Humax, Pace, Technicolor etc...


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The right equipment - at home

HEVC demo channels up to (50/60 fps)

First commercial channels (50/60 fps) HEVC (single tile)

DTH channels via satellite

2013 2014 2015 2016 UHDTV 1 (4k TV)

Demo channels Quad HD (MPEG-4)

UHDTV Game stations UHDTV Game stations

UHDTV Camcorders UHDTV Consumer Camcorders (up to 30 fps)

Ultra HD Blu-ray players Ultra HD Blu-ray players and discs (with HEVC + HDR)

TV sets with DVB-S2 &

HEVC decoder UHD TV sets with DVB-S2 & HEVC decoder (up to 60 fps)

UHD TV sets HDMI 1.4 (30 fps) UHD TV sets with HDMI 2.0 (up to 60 fps)

UHDTV HEVC Set Top Boxes UHD HEVC (30 fps) UHD HEVC STBs (50/ 60 fps)


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The right equipment - at home - price trends UHD screens saw a 36-41% price decrease between April 2013 and April 2014

The price comparison shows that UHD screens exhibit a similar price entry point and price decrease as Full HD screens did when first introduced

FDH & UHD Price Comparison (EUR)


18 * Source: GfK, IHB, Ericsson Consumer Lab, Strategy Analytics 2014

The right demand

2/3rd of consumers would like to have an UHD screen once they have seen it

Every 4th consumer would be ready to pay more for receiving High or Ultra High quality (Ericsson Consumer Lab 2013)

55% of European consumers would buy U-HDTV (strategy Analytics Consumer Metrix 2014)

8%

39% 12%

19%

22%

MEA APAC LATAM NAM EUROPE

UHD Screen Sales per Region in 2020


19 Eutelsat 4kTV Focus Groups – Q4-2014

The right demand

“… I’d buy a 4K TV, but 4K broadcasts will only be available in 3 years!”

Poland, 41-65yo - PTV

“This must be 4K – already proposed by Sony and Samsung but no broadcasting available for the moment.”

Germany, PTV

”You could see every detail, each drop, even ashes falling off the building, it’s all shown, faces of the firemen. Slow motion is also a plus, it features all the details even better.”

Poland, 41-65yo - PTV

“They look like 3D pictures.” Italy, male, NPTV “An amazing view of a scene that

I felt I could touch, almost smell, feel. Really realistic. Made me want one of those TVs.”

Female, NPTV “It was a top quality picture, unbelievable, new technology.”

Male, PTV


20 Source: Eutelsat 4kTV Focus Groups – Q4-2014

* Source: Eutelsat TV observatory WE 2014

The right demand

Still low unprompted consumer awareness of UHD, prompted awareness in WE at 64 %*

Consumers recognize the superior image quality versus SD and HD

Consumers are seduced by UHD but expect UHDTV to be a costly, premium product

Genre expectations include movies, series, documentaries and sport

Significant difference in markets maturity: UK, Germany and Poland are ready to invest and subscribe France and Italy need more communication

MAXIMIZING QUALITY – THE ROLE OF EUTELSAT SATELLITES

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COVERAGE IMAGE QUALITY TIMETABLE BANDWIDTH

AVAILABILITY

Satellite +++ +++ ++ +++

Cable + +++ ++ +++

DTT ++ +++ + +

IPTV + ++ +++ +

OTT ++ + +++ +

The right distribution - Status of Ultra HD per infrastructure Satellite performance against terrestrial networks


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Eutelsat satellite play a crucial role for Ultra HD delivery globally

Ultra HD Ultra HD Ultra HD Ultra HD

Global distribution and local delivery of Ultra HD services

Immediate and cost efficient role-out of Ultra HD Broadcasting and Push-VOD services

Ubiquitous distribution of Ultra HD - anywhere within the footprint - in urban and rural areas

Direct (DTH) and indirect delivery (DTX – feeding and complementing of terrestrial networks)

De-congestion of terrestrial networks from bandwidth heavy applications (Ultra HD etc.)

Ultra HD via Eutelsat satellite enables

Broadcaster OU/SNG Teleport Direct to home

Direct to cable

Digital terrestrial television


4K broadcast via Eutelsat satellites since January 2013

With dedicated 4K demo channel(s)

Full transmission chain in place DTH and DTX

Eutelsat has the right bandwidth availability for 4KTV on global scale

Eutelsat is partnering with key players along the value chain around the globe

Eutelsat building a sustainable 4K eco-system

Enabling growth in viewing experience and ARPU for its customers and audiences

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Eutelsat is driving 4KTV partnerships globally


Network Partners Device Partners Content Partners

http://en.wikipedia.org/wiki/File:DNA_Oy_logo.png

http://en.wikipedia.org/wiki/File:Digital_Video_Broadcasting_Logo.svg

The UHD Alliance is a global coalition of leading film studios, TV brands, content distributors, post-production and technology companies that aim to create a unified criterion for premium UHD, from devices to content including next generation features like as 4K resolution, High Dynamic Range, Wide Color Gamut, High Frame Rate and Immersive Audio.

Market forces team-up for 4KTV mass market

MAXIMIZING QUALITY – CONCLUSIONS

UHD Alliance Members: DIRECTV Dolby LG Netflix Panasonic Samsung Sharp Corporation, Sony Technicolor Walt Disney Studios Twentieth Century Fox Warner Bros. Entertain.

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* Source: GfK, IHB, Ericsson Consumer Lab, Strategy Analytics 2014

UHDTV growth worldwide

By 2020

By 2025

200 UHD channels

100 mil UHD screens

50 mil HEVC STB’s installed

1000 UHD channels

>500 mil UHD screens

400 mil HEVC STB’s installed

UHD will become mass market in the next decade by 2025 half of all screens and STB’s sold will be UHD

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Ultra HD availability is already much higher than what immediately comes to mind

Ultra HD devices are already in the living environment and actively used

Chinese manufacturers offer Ultra HD TV sets for less than US$1,000

Film studios already produce massively Ultra HD content

Ultra HD is in a much better position moving forward compared to the initial HD development life-cycle

Eutelsat satellites are UHD ready and do already delivers Ultra HD direct-to-home and to other infrastructure (feeding and de-congesting)

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28

OPTIMIZING DELIVERY


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Any screen

Any Time

Increased quality

TV set PC Tablet Smartphone

Catch-up TV Video on Demand Interactivity

Yesterday Today

OPTIMIZING DELIVERY – MEETING CHANGING VIEWER EXPECTATIONS

Satellite advantages for multi-room usage

Up to 1000 TV channels per orbital position accessible on all screens

Unlimited number of simultaneous TV screens

Constant highest quality standard, whatever the number of screens in the home

Deployed by most of Eutelsat’s clients

Satellite: up to 6Gbps guaranteed multicast

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End customer premise

OPTIMIZING DELIVERY – MULTICAST & MULTISCREEN VIA EUTELSAT

How to address all the viewers expectations?

Challenges: Watch TV on a PC or tablet Long-tail catalogue for

video on demand …

Reaction as of today: To maintain user experience

excellence, most TV platforms complemented their linear broadcast offer…

… with new services based on broadband infrastructure (OTT)

Which IP devices are you addressing? (Broadcasters and DTH TV platforms)

31 Eutelsat online customer poll, November 2014, based on 37 responses

Answered: 35 Skipped: 2

20%

PC (website)

51% Smart TVs

Game consoles

Other 14%

None 17%

51%

74% Tablet or Smartphone

OPTIMIZING DELIVERY – HYBRID TV DELIVERY

Source: iDate, Eutelsat analysis

Growing distribution costs

CDN costs increase with the audience

Inability to reach the entire population

Lower image quality …

… Or even no video service at all

Lower quality of service, especially at peak hour

Broadband networks saturated by OTT demands

OTT distribution cost pattern Broadband penetration (2014)

Internet bottleneck at peak hour

POP

Cabinet

Homes

n x 2 to 20 Mbps

x Gbps / n homes <1 Mbps per home

at peak hour

Cost

# viewers

Satellite

OTT

Italy 55% 55%

Turkey

Russia

44%

56% Germany

Poland

France 92% Switzerland 94%

83% 71%

Belgium UK 86%

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OPTIMIZING DELIVERY – COMPENSATING OTT WEAKNESSES VIA SAT

33 Base: All Interactions Among Tablet Users (8591).

Q. Were you... Note: Out-of-Home represents net of the following: on-the go, in-store, at work and somewhere else Source: Google/TNS New multiscreen world 2012 2013

(% respondents, 2012-2013) (2013)

79% 87%

2013

87%

2012

79%

0am 6am noon 6pm Mid night

At Home

Out of home / at office

Location when using a tablet to access media

Tablet and TV usage pattern along the day

OPTIMIZING DELIVERY – TV IS STILL PRIMARILY VIEWED AT HOME

DTH continues to be the most efficient delivery means for TV at home

Growing distribution costs

CDN costs increase with the audience

e.g. in 2013, BBC paid 30 M£ for streaming 12% of its distribution cost 2% of the audience

Increasing OTT subscriber base Will cause congestion of terrestrial

networks Will lead to decrease in viewing

experience and increase in cost

OPTIMIZING DELIVERY – COMPENSATING OTT WEAKNESSES VIA SAT

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OTT distribution cost pattern

Cost

# viewers

Satellite

OTT Switching point

to satellite

OPTIMIZING DELIVERY – NEW SOLUTIONS FOR HYBRID TV DELIVERY

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PAY TV PLATFORM

FREE TO AIR BROADCASTERS

LIVE PROGRAMS CAS-to-DRM IP multicast SAT>IP

ON-DEMAND Sat On-Demand HBBTV 2.0

2 alternatives CAS–to-DRM:

bridge DVB and DRM securities IP-multicast: broadcast over

satellite native IP streams

Main set-top-box routes DRM-protected streams to the IP devices in the home

Expected benefits Flat-fee distribution Maximum reach Guaranteed quality of service

Satellite-based multiscreen - live

36 Source: Eutelsat

DRM server

TV platform

Internet connexion (ADSL, 3G or Smart LNB)

Wifi

Ethernet or Wifi

Subscriber home

Broadband Satellite Broadcast

Main STB


Existing OTT on-demand services

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Broadband VoD servers

DRM key, streamed content

browsing

Existing broadband VoD application Ex

istin

g so

lutio

n: O

TT


Source: Eutelsat

Catalogue Content web-server


Enhanced hybrid on-demand services

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Broadband VoD servers

DRM key, streamed content

browsing

Existing broadband VoD application Ex

istin

g so

lutio

n: O

TT


Source: Eutelsat

Catalogue Content web-server


‘SAT On-Demand’

Distribute via satellite, store locally contents pre-packaged for tablets/PCs, ready for immediate watching, …

… fully compatible with existing OTT VoD services: Same back-end (incl. DRM) Same customer applications Access to long-tail catalogue

through internet connection (in lower quality)

Push VoD server

Most viewed content stored locally

Exte

nsio

n: b

road

cast

Open standard for advanced TV Growing adoption of the standard

39

Current deployment 1.x Testing V2.0 to be deployed CE manufacturers

Broadcasters

…

HbbTV Association

…


Push-VoD benefits

Flat-fee distribution cost, irrespective of the audience Guaranteed quality of service Broader reach of VoD service (100% population reachable) HD or UHD services to all viewers (beyond broadband footprint)

HbbTV benefits

Free-to-air broadcasters Access push-VoD distribution model

(standard feature of TV sets and set top boxes)

Small pay TV platforms CE economies of scale No proprietary push-VoD

technology to integrate

40

PushVOD


IBC 2014: EUTELSAT presented the 1st implementation of hbbtv push-vod

HbbTV Push-VoD is a reality HbbTV 2.0 standard ready.

Will be published by early 2015

1st end-to-end system demonstrated

Technology available to you !

41

Main partners

With Tested by


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OVERALL ARCHITECTURE WITH DSL CONNECTION

OVERALL ARCHITECTURE WITH SMART LNB CONNECTION

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OVERALL ARCHITECTURE WITH DSL CONNECTION


Smart VOD HD Cost effective & 100% coverage Smart recommendation engine 1000’ s of titles Improve customer’s stickiness

High Quality Live Multiscreen Cost effective & 100% coverage Reuse already deployed technologies

4K-UHD ready Compatible with 4K smart TV Limited investment

One device supports all services DSL connected where available Use Smart LNB if connectivity not available

Standard LNB + Sat GW + DSL (where available)

Smart LNB + Sat GW : 100% territory

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Global Connectivity… …. Local Delivery.

MAXIMIZING CONNECTIVITY


Global Fleet 34 satellites located on the geostationary arc between 117° West and 172° East Connection 5 continents

Global Teleport Network More than 40 owned and partner teleports – to access our satellites from any

geographical location around the globe

Local Field Support Over 10,400 trained installers - to support our customers launch and grow their

networks

Local Account Management 19 Regional offices all over the World

MAXIMISING CONNECTIVITY - 4 PILLARS OF GLOBAL CONNECTIVITY

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MAXIMISING CONNECTIVITY - GLOBAL FLEET - COVERING 5 CONTINENTS

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34 high power satellites - covering 99% of the world’s population

Global Connectivity ...

... Local Delivery

MAXIMIZING CONNECTIVITY – GLOBAL TELEPORT NETWORK

Own teleports… In France (Rambouillet/Paris), Italy (Turin and Cagliari),

Madeira and Mexico (Iztapalapa and Hermosillo Sonora) Highest technical and security standards Video broadcast, content distribution and data services

ISO 27001 certifications for Rambouillet Teleport, ISO 9001 certification for all operations: Rambouillet, Cagliari, Turin and Eutelsat Americas

Teleports

Network of certified and partner teleports More than 40 teleports

Access to dedicated leased lines, PoPs & dark fibre

Portfolio of value-added ground services directly and through teleport partners

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Partner Teleports Actively seeking as many partner teleports as possible

That will invest in an uplink pointed to any of our satellites

Must sign self-certification approval according to pre-defined technical specifications and quality standards

CERTIFIED PARTNER AND PARTNER PROGRAMME

Certified Partner Teleports Certified after an audit of their compliance according to our quality standards

Must comply with the technical features and criteria we want to guarantee our customers

Services can be integrated into a bundled solution for clients

MAXIMIZING CONNECTIVITY – GLOBAL TELEPORT NETWORK

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Training Campaigns Satëlite In field and online On-line University over 10,400 trained installers

Videos & online training tools 300,000 views of installer videos

per year

Training apps 300,000 downloads of dedicated

apps per year

MAXIMIZING CONNECTIVITY – GLOBAL FIELD SUPPORT NETWORK

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Professional satellite installer - full VSAT installations

Trained, certified Tooway installer

Trained, certified DTH installers (“Satëlite” programme)

Also work with professional nationwide installation service companies and installer training schools

MAXIMIZING CONNECTIVITY – GLOBAL FIELD SUPPORT NETWORK

The KA-SAT Pointer app

The KA-SAT Finder app

The Eutelsat Finder app

All our apps are available from

iTunes and Google Play for free

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Mexico City, Mexico Miami, Florida, USA Rio de Janeiro, Brazil Tampa, Florida, USA Washington DC, USA

Americas

Beijing, China Singapore

Asia

Dubai, UAE

Middle East

Jo’burg, South Africa

Africa

Cologne, Germany Istanbul, Turkey London, UK Madrid, Spain Madeira, Portugal Moscow, Russia Paris, France Rome, Italy Turin, Italy Warsaw, Poland

Europe

Regional offices in 19 countries, with techno commercial account management

MAXIMIZING CONNECTIVITY – LOCAL ACCOUNT MANAGEMENT

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2012 Summer Olympics in London Capacity on 4 Eutelsat satellites booked by broadcasters from Europe, the Middle East, Asia

and South America to transmit live coverage of 300 events

Pope’s canonisation ceremony in HD HD broadcast, uplinked by Globecast direct from St Peter’s Square to the EUTELSAT 5 West A

satellite Coordinated immediate redistribution across nine satellites to ensure global distribution

Retransmission of 2014 FIFA World Cup™ in 4k Matches broadcast in 4k Ultra HD from Rio de Janeiro to Europe

– CASE STUDIES

MAXIMIZING CONNECTIVITY – GLOBAL PARTNERSHIP

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Thank you MARKUS FRITZ, Director Commercial Development & Marketing www.eutelsat.com

innovation in broadcasting - eutelsat, leading satellite ... · innovation in broadcasting . ......

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