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Unrestricted © Siemens AG 2016

09.07.2016 Siemens PLM Software

Innovation for the FutureDel Costy, Senior Vice President & General Manager

Realize innovation.Unrestricted © Siemens AG 2016



There’s an elephant in the room.

And you can’t even see it.



Digitalization Changes Everything, Everywhere

The pace of technological advances is fueling digital transformation

DRONES

3D

PRINTING

INDUSTRIAL

ROBOTS

SENSORS

SMART

PHONES

COST PER UNIT

2013

2014

$40,000

$100

2007

2014

2007

2007

2007

2014

2007

2015

The cost of key technologies is falling

Cost of technology200

100

10

1

0

$ PER 1 MILLION TRANSISTORS

Source: Accenture Technology Vision 2015

Transistor density

’92 ’93 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ‘13 ’14 ’15 ’16

Source: Leading Technology Research Vendor

$100,000

$700

$550,000

$20,000

$30,000

$80

$449

$10

100000

10000

1000

100

10

1000000

1000 TRANSISTOR COUNT

Implications of Moore’s Law



Pierre Nanterme

CEO Accenture

“Digital is the main reason just

over half of the companies on the

Fortune 500 have disappeared

since the year 2000.”



Why Will These Companies Fail?

Digital is not central to their corporate strategy.

Companies invest in the latest “silo’d” digital technologies and fail to

work horizontally.

They perceive digital as a back office strategy aimed purely at

operational efficiency.

They think “Digitization” and not “Digitalization”.



Monetize InnovationGM/Lyft: Grow beyond organic

How Do You Embrace Transformational Change?

Capitalize on DisruptionLego: Adapt or die



Technological Forces Transforming the Digital Enterprise

Changing the way

products come to life

GENERATIVE DESIGN

SYSTEMS-DRIVENDEVELOPMENT

MODEL-BASEDENGINEERING

Changing the way

products are realized

MACHINELEARNING

ADDITIVEMANUFACTURING

ADVANCEDROBOTICS

Changing the way

products evolve

CLOUDTECHNOLOGY

KNOWLEDGEAUTOMATION

BIG DATAANALYTICS



ProductDesign

ProductionPlanning

ProductionEngineering

ProductionExecution

Service

IDEATION REALIZATION UTILIZATION

Only Siemens has solutions across the entire value chain



Design EngineerPlan Execute Service


Digitalization collapses the innovation lifecycle…




Design EngineerPlan Execute Service

…and enables continuous business transformation



Smart Innovation Portfolio Software Domains

DESIGN

BUILD

SIMULATE

PROGRAM

ANALYZE

EXECUTE

AUTOMATE

SERVICE

NXSolid EdgeCatchbookSymbolica

FibersimSyncrofit

Mastertrim

Polarion ApplicationLifecycle Management

NX Nastran Imagine.LabVirtual.LabTest.Lab

SimcenterStar-CCM+

HEEDS

TecnomatixNX CAM

IntositeLine Designer

OmneoMindsphere

SiemensDigital Services

TIA Portal SIMATICSINUMERIKSIMOTION

SIMATIC ITIBS QMS WinCC

Camstar

PreactorProduction

SystemsEngineering

CONNECT

Teamcenter



We’re not just

selling software.

We’re selling

transformation.

Solutions for the New Business Imperative



Transformation Across Industries

Real industry value

Industry solutions

Accelerating timeto value

Industry best practice processes

Smart Innovation Portfolio

Integratedend-to-end process

+ + =

$

CATALYSTPROCESSES SOFTWARE BUSINESS VALUE

Go-to-market materials and field enablement



Ideation

Realize Innovation.Unrestricted © Siemens AG 2016



Ideation insight

BUSINESS PROBLEM

Testing the thermal

behavior of car

designs requires

expensive physical

prototypes.

SOLUTION

Full vehicle thermal simulation



Ideation success:

Daimler AG | Full vehicle thermal management (VTM) simulation

Daimler digital

twin of full vehicle

thermal system

predicts behavior

as well as physical

tests, reduces

prototyping costs.



Ideation insight

BUSINESS PROBLEM

Traditional

machine tools

can’t keep pace

with customer

demands.

SOLUTION

CAM for hybrid manufacturing



Ideation success:

Hoedtke | NX CAM for hybrid manufacturing

Hoedtke reduces

propeller machine

time from 8 weeks

to 36 hours using

NX CAM with DMG

MORI hybrid

manufacturing.



Ideation insight

BUSINESS PROBLEM

Managing product

variations across

diverse CAD

systems delays

launches.

SOLUTION

Unified multi-CAD management



Ideation success:

Hino Motors | Multi-CAD management

Hino Motors

boosts productivity

accessing design

data 12 times with

unified system for

managing multi-CAD

environment.



Realization




Realization insight

BUSINESS PROBLEM

Improving individual

phases of machining

process no longer

yields required

speed gains.

SOLUTION

Automated Digital Machine Shop



Realization success:

Callaway Golf | Prototype manufacturing

Callaway Golf

implements

“push-button”

process to

manufacture

prototype clubs

2.5 times faster.



Realization insight

BUSINESS PROBLEM

Adapting

manufacturing

plans to local

operations slows

response time.

SOLUTION

Collaborative digital manufacturing



Realization success:

AGCO | Manufacturing planning

AGCO speeds

market response

with platform to

reuse processes

across global

manufacturing

operations.



Utilization




Utilization insight

BUSINESS PROBLEM

Sharing work

instructions to build

and service ships

is costly and

time consuming.

SOLUTION

Integrated 3D digital shipbuilding



Utilization success:

Newport News Shipbuilding | Digital service and support

Newport News

Shipbuilding

delivers 3D digital

instructions on

mobile devices

to streamline build

and service.



We’re expanding our portfolio for the Digital Enterprise

We’re showing how digitalization

makes a difference

Customers are transforming their businesses today



Del CostySVP & General Manager, Americas

Siemens PLM Software

E-mail:

[email protected]

Realize innovation.

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