innovation for low carbon society it supports your objective · regulatory compliance. 1...

© 2010 IBM Corporation

Innovation for Low Carbon Society IT Supports Your Objective

WORKSHOP ON DELIVERING GREEN GROWTH



The world is smaller, flatter and hotter.

Curre

nt 1.5 3.5

2.0

2.5

3.0 40

%

Current

2.48 Objecti

ve

1.86

Least

energy

efficien

t

Most

energy

efficien

t



The Reality of Living in a Globally Integrated World

Increase in global water usage since the 1900s, twice the rate of human population growth

Idle computer capacity

Annual consumer product and retail sales lost in United States due to supply chain inefficiencies

The losses of electrical energy due to inefficiency - around the world

Annual impact of

congested roadways

Worth of produce is wasted in India because of outdated post-harvest infrastructure

of total port volume in many major ports is empty containers

Spent on IT maintenance

Lost annually in the US due to healthcare fraud

Water

Money

Electricity

Port

Production Maintenance

Computer

Consumer

Congestion



An IBM environmental policy and history

1971 Environmental

policy

1997

First in the world

ISO１４００１ Integrated

130 or more

World level

Environmental

Awards

0

Ordinary Energy saving

Reduced by Business

model innovation ＋

Energy saving,

Business model change

CO2 66%

Green

IT

No1

1990 1995 2000 2007

Actual achievement of IBM Japan



770

977

1203

1059

176

176

202

155

2020年鳩山目標

2020年旧政府案

2005年実績

1990年実績

エネルギー起源CO2 エネルギー起源CO2以外のCHG

△15％

△25％

△19％

△36 ％

出所：地球温暖化問題に関する懇談会中期目標検討委員会

1

2

Unit : million t-CO2

ＧＨＧ

ＧＨＧ（ＧｒｅｅｎＨｏｕｓｅＧａｓ）

2020 by Aso

2020 by Hatoyama

2005 Actual

1990 Actual

GHG: Green House Gas Energy, CO2 (energy origin)

Is 25% = 25%? - Severe facts in Japan



C&T in Tokyo Metropolitan： 8% (Ave) reduction is required（2010～2014）

Second phase（2015～2019） 17％reduction

Restriction for 1,300 buildings in Tokyo

Need totally 25％reduction by 2020 ！

10,000

t-CO2/year

Base

year

emission

△8%

Reduction period 5 years

(for 1st phase)

Example : Base year emission = 10,000 t-CO2

Compliance factor = 8% reduction

Need 8% reduction on an average (2.8% reduction per year continuously)

Reduction Method

1) Self reduction

2) Emission Trading

Penalty for non- compliance

- Required 1.3 times reduce of shortage

- Monetary fine

- Fact of violation will be released to the public

- Governor will purchase credit and charge its cost to the violating installation

Supposed cost

for purchasing

CO2 =

15,000JPY/1CO2-t

Allowance 42,000 t-CO2

(9,200 X 5 years)



The world will be changing Smarter Planet

7

Smarter traffic

Smarter water management

Smarter electricity

supply

Smarter food supply chain

Smarter oil Smarter cities

Green &

Beyond Smart Work

New

Intelligence

Dynamic

Infrastructure

INSTRUMENTED INTERCONNECTED INTELLIGENT

＋＋＝

Digital infrastructure and the physical infrastructure unified

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Environmental sustainability is an imperative for 21st century business —one that not only encompasses conservation, pollution prevention, and more but also enables the creation of entirely new value and benefits.

Lower costs while

overcoming operational

barriers.

Strengthen reputations

while meeting regulations.

Create products and

services that give rise

to new markets.

Cost New Market Enterprise Value



To achieve these benefits, organizations must build:

Green infrastructure

Take out cost & improve

the efficiency of IT.

Manage environmental impact of assets.

Enable readiness with regulatory compliance.

1 Sustainable solutions Increase organizational

efficiency (processes, products and people).

Decrease employee environmental impact with remote work and collaboration strategies.

2 Intelligent systems

Mange resources at a

macro level.

Use predictive analytics for water management.

Optimize power grid.

Optimized transportation systems.

3

IT Enterprise Society



Green Innovation cases in the world



Sustainable solutions: Applications and benefits

SMART IS

Consolidating distribution

centers to reduce emissions

by 15% and fuel costs by 25%.

COSCO: Performed an analysis of its operations across product development, sourcing, production, warehousing and distribution. The company ultimately consolidated its distribution centers from 100 to 40 to prevent 100,000 tons of emissions each year.

SMART IS

Reinventing manufacturing

processes to use less water,

energy and other chemicals.

IBM Burlington FAB: Retooled its chip-making process to cut annual water use by 20 million gallons, chemical use by 15,000 gallons and electricity use by more than 1.5 million kWh.

SMART IS

Reducing travel, real-estate

and office costs while

appealing to top talent.

A smart organization: Can reduce paper consumption by 80%, cut annual real-estate costs by tens of millions of dollars and eliminate 20% of programming (or software) code —and associated energy costs —by re-engineering its workforce operations.

Distribution Manufacture Paper



Dashboard

商品のエネルギー効率性評価（トップランナーとの比較）

環境対応製品・サービスの割合

自然エネルギーの活用割合

排出量取得・報告の自動化割合（含むサプライヤー・協力会社）

設備別エネルギー効率性比較

排出量の実測割合

CO21トンあたり経常利益（Return on Carbon）

従業員満足度調査（環境への取り組みの影響評価）

法規制の学習率従業員の学習・成長と満足度の向上

学習と成長

施設ロケーション・サプライチェーン評価

排出源別エネルギー量内訳（電力・ガス・ガソリン・・・）

総エネルギー量（CO2排出量）

業務プロセスにおけるCO2排出量の可視化と最適化

業務プロセス

顧客満足度調査（環境への取り組みの影響評価）

自社のCO2削減活動に協力いただいている顧客の割合

カーボンフットプリントの表示割合

顧客の意識向上への対応顧客

CO2削減による財務効果（直接効果・間接効果）

経常利益／環境投資（Return on Environment Investment）

収益性の向上財務

KPI戦略上の目的視点

商品のエネルギー効率性評価（トップランナーとの比較）

環境対応製品・サービスの割合

自然エネルギーの活用割合

排出量取得・報告の自動化割合（含むサプライヤー・協力会社）

設備別エネルギー効率性比較

排出量の実測割合

CO21トンあたり経常利益（Return on Carbon）

従業員満足度調査（環境への取り組みの影響評価）

法規制の学習率従業員の学習・成長と満足度の向上

学習と成長

施設ロケーション・サプライチェーン評価

排出源別エネルギー量内訳（電力・ガス・ガソリン・・・）

総エネルギー量（CO2排出量）

業務プロセスにおけるCO2排出量の可視化と最適化

業務プロセス

顧客満足度調査（環境への取り組みの影響評価）

自社のCO2削減活動に協力いただいている顧客の割合

カーボンフットプリントの表示割合

顧客の意識向上への対応顧客

CO2削減による財務効果（直接効果・間接効果）

経常利益／環境投資（Return on Environment Investment）

収益性の向上財務

KPI戦略上の目的視点

BSC

GYYGGG総計

G

R

G

AP

G

G

G

JapanEMEAEuropeUSTotal

・・・

RGGGGTS

GGGGIBCS

YYGGGBS

GYYGGG総計

G

R

G

AP

G

G

G

JapanEMEAEuropeUSTotal

・・・

RGGGGTS

GGGGIBCS

YYGGGBS

Japan

USEurope

AP

EMEA

Cockpit

Business

Energy DB

Strategy

Management

Operation

Org.HR Info

Water,Chemical

Product/Accounting

Gass, LNG、Chemical

Amount, quality

Facility Data Facility Data Facility Data Facility Data

HQ Division Plant Factory

LOB Energy MGMT

Bu

sin

ess D

ATA

Knowledge

DB

Analysis Tool

経営層

Invest?

acceler

ator

and

brakes

Practical

Existing System EPD (EMS)

The Hakozaki CO2 Visualization Project.



Intelligent systems: Applications and benefits

SMART IS

Lowering congestion and

carbon emissions by

influencing traffic patterns

on a city scale.

Stockholm, Sweden: Implemented

an intelligent toll system that uses

cameras, sensors and central

servers to identify vehicles and

charge drivers based on when and

where they drive—cutting traffic by

20% and emissions by 12%.

SMART IS

Knowing exactly where a

power outage occurs and

instantly dispatching a

crew to fix the problem.

DONG Energy: Installed remote

monitoring and control devices to

gain an unprecedented level of

information about the current

state of the grid, lessening outage

times by a potential 25-50%.

SMART IS

Using real-time information

to help reduce the energy

required to desalinate and

deliver water.

Malta: Is building an integrated

water and energy system that will

rely on 250,000 smart meters to

monitor energy usage, identify

water leaks and electricity losses,

set variable rates and reward

customers for using less.

Traffic Electricity Water



August, 2007 system started.

One - July, 2006: Trial period

Traffic: 20 - 25% reduction

Public transportation:

+40,000 people/day

Discharge gas (CO2 grade) :

14% curtailment (in the city)

Intelligent Traffic System Stockholm tax for congestion



Driver agent

Cars

What-if analysis for traffic of metropolitan scale

Macro scale simulation

environment

Macro scale simulator

Predicting number of traffic

in aging society

current after CO

2 e

mis

sio

n

Change of CO2 emission with

policy enforcement

aging

32,000 cars / day

49,000 cars / day

2,000 cars / day

Driver’s model

Aged Young

“Agent simulation” provide information for policy consideration

Virtually validate enforcement of policy, societal change

“what if” with consideration of traffic restraint, aging society

Design driver model Decision making model for young / aged driver Capture from driving simulator

Macro scale traffic simulation in Japan



Green Innovation Advantage



Energy and Environment Framework – House of Carbon.

• Regulation and compliance

• Stakeholder and Pressure groups

• Environmental groups

• Media

Market Forces • Customer

• Shareholder

• Financial and market

analyst

• Competitor

Reduce

Demand Manage

Supply

Carbon Management

Strategy

People Information Product

IT Property Operation

Behavioral Change

Complex Carbon Information Management



We become a low carbon company.

We support improvement in clients' carbon productivity.

We contribute to realization of low carbon society.



We’ve only just begun to

uncover what is possible on

a smarter planet.

The world will continue to become smaller, flatter and

smarter. We are moving into the age of the globally

integrated and intelligent economy, society and planet.

By systemically managing water and energy use, as

well as carbon emissions, smart organizations will

realize true sustainability while achieving real business

benefits—driving growth at the individual,

organizational and population levels.

Beautiful blue earth

To the next generation

innovation for low carbon society it supports your objective · regulatory compliance. 1...

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