Eurostat

Innovation for Dissemination in the ESS - The DIGICOM project

Workshop on the Communication of Statistics

The Hague, 6-7 October 2016

Christine Kormann Eurostat, DIGICOM project manager 1

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Overview DIGICOM project: DIGItal COMmunication, User analytics and Innovative products

1. ESS VISION 2020

2. Why DIGICOM?

3. DIGICOM how?

4. Project Work Packages

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1. The ESS Vision 2020

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ESS Vision 2020

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• A common strategic response of the European Statistical System to the challenges that official statistics are facing

• The data revolution

• New metrics

• The price of statistics

• The future of Europe

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ESS Vision 2020

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• Identifies 5 key areas in which common action is needed in order for European statistics to be "fit for the future"

DIGICOM project contributes to 2 key areas of the Vision

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2. Why DIGICOM?

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Common challenges for the NSIs

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http://www.datadeluge.com

How do we differentiate

official statistics

from other sources in the data deluge?

How do we reach the

new generation?

Limited resources

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New opportunities for dissemination

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New visualisation

tools

User analytics

Semantic web

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Needs identified

• Understanding different user needs

• Strategic alliances with public and private partners

• A flexible set of products and services

• ESS cooperation • To share tools and experience – not reinvent the wheel!

• To drive innovation – experiment together

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DIGICOM objectives

Modernising communication and dissemination of European statistics by

• Upgrading statistical products: innovative and shareable ESS products and services

• Review of shareable good practices in member states and more advanced non-EU member countries

• Systematic dialogue with users

• Capacity building

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3. DIGICOM how?

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4 Work packages

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A project of the European Statistical System

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+18 National Statistical Institutes

= 50 people involved in the 4 Work Packages and Steering Group

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Timing: 2016-2020

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• Multiple activities in parallel: 55 actions

• Several "Low-hanging fruits"

• Agile project management

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4. Project Work Packages

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User analysis (WP1)

Aims at

• Gain better insight into users

• Identify the requirements of current and potential users

• Improve the ESS agility in dealing with core users

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User analysis (WP1)

Actions carried out so far

• Inventory

• Requirements and specifications for the ESS social network platform

Plans

• User profiling exercise (personas)

• Launch ESS Facebook account- pilot phase

• Launch of "ESS Talk" for specialised users- pilot phase

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Innovative and shareable tools (WP2)

Aims at

• Customisability: tailored, reusable products

• Addressing visualisation principles

Actions carried so far

• ESS Visualisation Workshop held in Valencia

• Inventory and repository of shareable tools

• Sharing: 3 tools are currently being disseminated by 9 NSIs: Economic trends, Young Europeans,Quality of Life

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Innovative and shareable tools (WP2) Example: Eurostat visualisation "Me and my family" reused by Croatian Bureau of Statistics

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Innovative and shareable tools (WP2)

Plans

• Guidelines for sharing of visualisation tools

• Share new visualisations: You in the EU, Government Expenditure, Shipments of Waste

• Digital publication on Men and women in the UE

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Open Data Dissemination (WP3)

Aims at

• Answering to Open Data aspects for the statistical domain

• Improving re-dissemination

• Facilitated access to micro-data by researchers

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Open Data Dissemination (WP3)

Actions carried so far

• Inventory of open and Linked Open Data activities in the Member States

• Strong coordination with Modernstats

• Tutorial for researchers

Plans

• ESS Workshop on dissemination of official statistics as open data- 18-19 January 2017, Malta

• Requirements study including proof of concept

• ESSnet

• Public Use Files

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Communication and promotion (WP4)

Aims at

• Dissemination and communication strategy

• Promoting European statistics value

• General outreach

• Improvement of statistical literacy

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Communication and promotion (WP4)

Actions carried so far

• Inventory

Plans

• A marketing/branding study

• Pilot dissemination of experimental statistics

• Hackathon Big Data and Open Data– March 2017

• Support Statistical literacy initiatives in the Member States

• Statistics for Beginners

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Conclusions

From the inventory

• - many national initiatives in user analytics, use of social media, visualisation, statistical literacy

• - scope for further sharing

• - on LOD: different starting points

From first meetings

• - new relations between NSI staff at expert level

It's only the beginning…

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For more information

Contact and to subscribe to the newsletter

ESTAT-ESS-VIP-DIGICOM@ec.europa.eu

30 http://ec.europa.eu/eurostat/web/ess/digicom