innovation days pitch camp tom gardner commercialization consultant uten@austin heath naquin...
TRANSCRIPT
![Page 1: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/1.jpg)
Innovation Days
Pitch Camp
Tom GardnerCommercialization ConsultantUTEN@Austin
Heath NaquinTechnology Assessment TeamLeadUTEN@Austin
![Page 2: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/2.jpg)
Biography
• Heath Naquin, BBA, MSTC, PMP• Technology Assessment Team Lead UTEN@Austin
• Leadership Experience with 4 Start Ups
• Commercialization Consulting with 7 Countries
• Tom Gardner, BS, MSTC• 20+ Years Biomedical and Pharmaceutical Experience
• Commercialization Consultant – President BellaVentures Consulting
• Former Research and Development Senior Scientist and New Product/Process Development Coordinator
![Page 3: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/3.jpg)
Goals of Pitch Camp?
Our Primary focus is to aid Researchers in understanding a Market Oriented Mindset.
![Page 4: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/4.jpg)
Agenda
• Definition• Elements of An Effective Pitch• Common Mistakes in Pitches• Case Studies• Audience Participation • Discussion• Things to Remember
![Page 5: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/5.jpg)
Pitch-Definition
What is a Pitch??
Vehicle by which an Innovator/Entrepreneur describes their venture/technology to others, focused on producing a targeted, tangible result.
![Page 6: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/6.jpg)
What Can Pitches Do for You??
• Innovators• Help Position Technology for Further Research
• Produce Research Partners
• Justify Ongoing Research
• Entrepreneurs• Explain Venture to Others
• Critical Element of Sales Cycle
• Important for Partner/Investor Communications
![Page 7: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/7.jpg)
How Are Pitches Delivered?
• Email/Written
• Phone
• Face to Face
![Page 8: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/8.jpg)
Elements of an Effective Pitch
1. Accurate in Description
2. Captures Essence of the Technology or Enterprise
3. Targeted to the Audience
4. Done in Laymen's Terms
5. Takes NO more than 1 minute to Deliver
![Page 9: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/9.jpg)
Current Trends in Pitches
• Focusing on how the technology works rather than what it can do.
• Trying to “sell technology” rather than “provide solutions.”
• Lack of customer understanding
• Needs/problems
• Decision-making processes
![Page 10: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/10.jpg)
Target Market Perspective
• Industry Concerns• Integration with Portfolio
• Terms and Conditions
• Elements of Technology
• Capital Market Concerns• Opportunity/Return
• Terms and Conditions
• Elements of Technology
![Page 11: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/11.jpg)
Things to Remember
1. A Pitch is not an Abstract
2. Explain your Technology/Enterprise Like You would to your Family
3. Know your Goal
4. Know your Audience
![Page 12: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/12.jpg)
Case Studies
Biopulp – The Hook
Aequorea – The Pain
Antibiotic Microspheres – The Technology
![Page 13: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/13.jpg)
• The Hook – make sure you have them at “hello” (Jerry Maguire)
Case Study #1
![Page 14: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/14.jpg)
• The Pain – make sure they understand the need for your technology.
* 471,000 new cases of Cervical Cancer are diagnosed each year… World Health Org.
Case Study #2
![Page 15: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/15.jpg)
• The Technology – your product is the answer to the ‘pain’.
Case Study #3
![Page 16: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/16.jpg)
Audience Participation
• Your Chance to Deliver a Pitch for Your Technology/Enterprise
• Feedback
• Experience
![Page 17: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/17.jpg)
Discussion
• Experiences/Learning’s
• Lessons Learned
• Outcomes
• Positive and Negative
![Page 18: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/18.jpg)
Final Learnings
• Focus on What you Do Rather than How you Do It
• Keep Things Simple
• Know your Goal & Audience
• Convey Conviction
• Practice Makes Perfect
![Page 19: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/19.jpg)
Q & A
![Page 20: Innovation Days Pitch Camp Tom Gardner Commercialization Consultant UTEN@Austin Heath Naquin Technology Assessment Team Lead UTEN@Austin](https://reader031.vdocuments.us/reader031/viewer/2022032307/56649ce15503460f949ab4b4/html5/thumbnails/20.jpg)
Thank You
Heath Naquin
Tom Gardner