innovation, creativity and the maker movement: a hands-on workshop

106
Mark STEWART President & chief innovation officer Innovation, Creativity and the Maker Movement: A Hands-On Workshop @mechastewart | @wondermakr | #CSFX16

Upload: canadiansponsorshipforum

Post on 16-Jan-2017

692 views

Category:

Marketing


1 download

TRANSCRIPT

Mark STEWART President & chief innovation officer

Innovation, Creativity and the Maker Movement: A Hands-On Workshop

@mechastewart | @wondermakr | #CSFX16

@mechastewart | @wondermakr

QUESTIONING1

OBSERVING2

NETworking3

THE PROCESS OF INNOVATION: 5 KEY SKILLS

EXPERIMENTING4

ASSOCIATING5

@mechastewart | @wondermakr

WE’LL TALK ABOUT SOME CREATIVE TECH AS WELL. THAT’S WHAT I DO.

@mechastewart | @wondermakr

AND, WE WiLL BUILD SOMETHING.

@mechastewart | @wondermakr

ABOUT MEBOTH OF THEM @mechastewart | @wondermakr

@mechastewart | @wondermakr

TRIED AND TRUE: THERE’S NOTHING WRONG WITH THAT.

#IFCADC | #INNOVATION

INVOLVE YOUR FANS. OWN YOUR OWNED MEDIA.

#IFCADC | #INNOVATION

#IFCADC | #INNOVATION

make it connected. EXTEND THE EXPERIENCE.

#IFCADC | #INNOVATION

@mechastewart | @wondermakr

the INNOVATION APPROACH. AKA: “MAKEITING"

@mechastewart | @wondermakr@mechastewart | @wondermakr

@mechastewart | @wondermakr@mechastewart | @wondermakr

@mechastewart | @wondermakr@mechastewart | @wondermakr

@mechastewart | @wondermakr@mechastewart | @wondermakr

@mechastewart | @wondermakr

ReDD’S APPLE LAUNCHER

@mechastewart | @wondermakr

• INTERNET OF THINGS

• MICROCONTROLLERS/ARDUINO

• SOCIAL VENDING

• 3D PRINTING

• RFID/NFC/BLE

• ROBOTICS

• SMART INSTALLATIONS

• INTELLIGENT RECOGNITION

• INTERACTIVE GAMES

• CUSTOM APPLICATIONS

@mechastewart | @wondermakr@mechastewart | @wondermakr

CREATE SOMETHING NEW. SURPRISE AND DELIGHT.

@mechastewart | @wondermakr

ReDD’S APPLE LAUNCHER

#IFCADC | #INNOVATION

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

A MAKER’S PERSPECTIVE: AIR MILES SMILE BOOTH

@mechastewart | @wondermakr

1

2

3

4

MAKING MAKES US HUMAN

THE MAKER MOVEMENT MANIFESTO

DO IT TOGETHER

PLAY, PARTICIPATE, SUPPORT

SHARE YOUR SUCCESS, GIVE BACK

@mechastewart | @wondermakr

LET’S MAKE SOMETHING

@mechastewart | @wondermakr

@mechastewart | @wondermakr

PUSH PIN BATTERY HOLDER LED BATTERY

@mechastewart | @wondermakr

PLACE BATTERY HOLDER ON BADGE

@mechastewart | @wondermakr

MARK WITH PUSH PIN

@mechastewart | @wondermakr

REPEAT FOR OTHER SIDE

@mechastewart | @wondermakr

PUSH PIN THROUGH THE BADGE

@mechastewart | @wondermakr

SAME WITH THEOTHER SIDE

@mechastewart | @wondermakr

FIND THE NEGATIVE LED WIRE HINT: THE SHORT ONE (“Not as long’)

@mechastewart | @wondermakr

BEND LED WIRES OUT TO SIDES

@mechastewart | @wondermakr

BEND AT RIGHT ANGLE TO HOLE MARKINGS

@mechastewart | @wondermakr

INSERT INTO BADGE

@mechastewart | @wondermakr

FIND NEGATIVE AND POSITIVE ON BATTERY HOLDER

@mechastewart | @wondermakr

INSERT BATTERY HOLDER ONTO CORRECT WIRES

@mechastewart | @wondermakr

BEND WIRES OUT TO HOLD ONTO THE BADGE

@mechastewart | @wondermakr

INSERT BATTERY

@mechastewart | @wondermakr

LIGHT UP YOUR NETWORKING

@mechastewart | @wondermakr

THE PROCESS OF INNOVATION

@mechastewart | @wondermakr

START EVERYTHING WITH “WHY?”

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

EVOLUTION

GENES EXPERIENCE

CURRENT ORGANISM CURRENT SITUATION

CURRENT BEHAVIOUR

@mechastewart | @wondermakr

IQ TEST RESULTS FOR GENERAL INTELLIGENCE FOR TWINS AGED 15-22:

@mechastewart | @wondermakr

80-85% of their performance IS related to genetics.

@mechastewart | @wondermakr

CREATIVITY TEST RESULTS FOR FOR TWINS AGED 15-22:

@mechastewart | @wondermakr

30% of their performance IS related to genetics.

@mechastewart | @wondermakr

ROUGHLY 70% of innovation AND CREATIVITY skills are learned.

@mechastewart | @wondermakr

Question the unquestionable. Why? Why not? How? What if? What is? Avoid question with yes/no answers.

QUESTIONING1

Customers, products, services and processes of your company, your competition and others.

OBSERVING2

Talk with people who don’t look, act or think like you already do. Diverse perspectives and experiences.

NETworking3

THE PROCESS OF INNOVATION: 5 KEY SKILLS

Try new experiences. Take apart products, processes and ideas. Test with pilots and prototypes.

EXPERIMENTING4

Finding connections and inspiration in seemingly unrelated people, places or things.

ASSOCIATING5

@mechastewart | @wondermakr33

INDIVIDUAL EXERCISE 10 IDEAS. 1 MINUTE.

@mechastewart | @wondermakr

TASK: DEVELOP A NEW PRODUCT

@mechastewart | @wondermakr

@mechastewart | @wondermakr

THE PROCESS OF INNOVATION SKILL #1:

QUESTIONING

@mechastewart | @wondermakr

QUESTION EVERYTHING.

@mechastewart | @wondermakr

ASK THE QUESTIONS YOU DON’T KNOW YOU DON’T KNOW.

@mechastewart | @wondermakr

WAKE UP EVERY DAY WONDERING WHAT YOU’RE DEAD WRONG ABOUT.

@mechastewart | @wondermakr

WHAT’S WORKING? WHAT’S NOT?

WHY?

@mechastewart | @wondermakr

the important and difficult job is never to find the right answer, it is to Find the right question

PETER DRUCKER, THE PRACTICE OF MANAGEMENT

(1954)

@mechastewart | @wondermakr

HOW DO YOU FIND THE RIGHT QUESTION?

@mechastewart | @wondermakr

THE AVERAGE TEACHER ASKS 291 QUESTIONS EVERY DAY.

@mechastewart | @wondermakr

THE AVERAGE STUDENT AGED 6-18 ASKS 1 QUESTION PER ONE HOUR

CLASS PER MONTH.

@mechastewart | @wondermakr

PROBLEM: HOW DO WE GET STUDENTS

TO ASK MORE QUESTIONS IN CLASS?

@mechastewart | @wondermakr

DON’T TRY TO GIVE A SOLUTION. JUST ASK LOTS OF QUESTIONS.

@mechastewart | @wondermakr

THE PROCESS OF INNOVATION SKILL #2:

OBSERVING

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

ACTIVELY WATCH CUSTOMERS

@mechastewart | @wondermakr

@mechastewart | @wondermakr

BE A TOURIST AT WORK

@mechastewart | @wondermakr

What’s meeting their needs? What’s not?

OBSERVE CUSTOMERS1 2

3 4Seriously, anything. Even useless things.

OBSERVE SOMETHING ONCE A DAY

Companies you like, start-ups, disruptive models.

OBSERVE COMPANIES

Slow down.

USE ALL OF YOUR SENSES

DEVELOPING OBSERVATION SKILLS

@mechastewart | @wondermakr

THE PROCESS OF INNOVATION SKILL #3:

NETWORKING

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

IDEA NETWORKING

RESOURCE NETWORKING

@mechastewart | @wondermakr

DELIVERY-DRIVEN PEOPLE DISCOVERY-DRIVEN PEOPLE

WHY THEY NETWORK: RESOURCES ACCess resources sell themselves further careers

!

WHO THEY TARGET PEOPLE WHO ARE LIKE THEM PEOPLE WITH SUBSTANTIAL RESOURCES, POWER, POSITION, INFLUENCE, ETC.

WHY THEY NETWORK: IDEAS LEARN New and surprising things gain new perspectives seek feedback

!

WHO THEY TARGET people who are not like them experts and non-experts with very different backgrounds and perspectives

@mechastewart | @wondermakr

BE A TOURIST in real-life

@mechastewart | @wondermakr

@mechastewart | @wondermakr

List top 10 people you would talk with to refine and idea. How many are just like you? More than 1? Change the list.

EXPAND NETWORK DIVERSITY1

Bring in someone from a different background to chat on innovation challenges. Sit with your team with them.

INVITE AN OUTSIDER4

Take someone out from a different background for a meal at least once a week.

MEALTIME NETWORKING2

Find experts in different fields, business, divisions. Google + P&G did it.

CROSS-TRAIN with experts5

Try and make it to at least 1 or 2 conferences a year unrelated to your field.

UN-CONFERENCE3

IDEA NETWORKING - TIPS

@mechastewart | @wondermakr

THE PROCESS OF INNOVATION SKILL #4:

EXPERIMENTING

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

EXPERIMENTING

TRY OUT NEWEXPERIENCES

TAKE APART PRODUCTS PROCESSES AND IDEAS

TEST IDEAS THROUGH PILOTS + PROTOTYPES

EXAMPLES: • SEE THE WORLD • WORK IN MULTIPLE

INDUSTRIES • Develop A NEW

SKILL

EXAMPLES: • DISASSEMBLE A

PRODUCT • VISUALLY MAP OUT

A PROCESS • DeCONSTRUCT IDEAS

EXAMPLES: • BUILD A PROTOTYPE • PILOT A NEW PROCESS • LAUNCH A NEW VENTURE

ON THE MARKET

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr

Live somewhere new. Engage in new activities. Visit a museum. Go to the zoo alone.

CROSS PHYSICAL BORDERS1

Just because you can. See how it works, start at a thrift shop.

dissassemble a product4

Subscribe to a entirely new and different magazine, go down a Wikipedia rabbit hole,

CROSS INTELLECTUAL BORDERS2

Try something new, stray from your comfort zone.

pilot new ideas5

Local community courses, physical activity, school courses, job swap.

DEVELOP A NEW SKILL3

DEVELOP YOUR EXPERIMENTING SKILLS - TIPS

@mechastewart | @wondermakr

THE PROCESS OF INNOVATION SKILL #5:

ASSOCIATING

@mechastewart | @wondermakr

@mechastewart | @wondermakr

@mechastewart | @wondermakr#IFCADC | #INNOVATION

@mechastewart | @wondermakr

Open a random Wikipedia article. How can this help solve my problem?

FORCE NEW ASSOCIATIONS1

Collect strange and wonderful things. Have them around you or accessible.

BUILD A CURIOSITY BOX4

Think of how another company would solve the problem.

TAKE ON A DIFFERENT PERSONA2

Substitute, combine, adapt, magnify, minimize, modify, put to other use, eliminate, reverse, rearrange.

SCAMPER!5

What if ____________ was more like ______________

GENERATE METAPHORS3

DEVELOP YOUR ASSOCIATING SKILLS - TIPS

@mechastewart | @wondermakr

Suggest ideas, participate, ask what can be done beyond the ordinary … do it together.

WORK WITH YOUR PARTNERS1

There’s a reason “I’ve never seen that before” can work. It because somebody tried to do it.

Don’T BE AFRAID TO EXPERIMENT2

Even the most innovative ideas have goals to meet.SET METRICS FOR EVERYTHING3

FINAL THOUGHTS AKA: HOW DO I APPLY ANY OF THIS STUFF TO WHAT I DO?

Try it in your own life. Everyone is a maker.MAKE STUFF4

@mechastewart | @wondermakr

QUESTIONS?