innovation as a core business process

Theme 2

Innovation as a core

business process

Managing Innovation

Outline

1. Innovation Process: definition and main stages

2. Organization’ Innovation capability

3. Sustainable innovation process

Innovation Process: definition and main stages

Innovation process is…

a series of scientific, technical, technological and

organizational changes that occur in the process of

innovation implementation;

process of converting ideas into consistent product

passing phases of fundamental, applied research,

design development, marketing, production and finally

sale;

the only flow from the idea to innovations production

start and reception of market success.


Begin with a problem

Sales could be better,

products could be better,

processes could be

more efficient,

costs could be reduced


Convert the problem into a challenge

"In what ways might we improve product

X?"

"How might we reduce wastage in our

manufacturing process?“

"Sketch design ideas for product X“

"Use building blocks to demonstrate ways

in which we might combine processes in

manufacturing"


Challenge colleagues to suggestcreative solutions

Once you have a terrific innovation challenge,

you need to communicate it to colleagues -- or

others such as business partners, customers or

even the public -- so that they can generate

ideas.

How you communicate depends on the method

of idea generation you will use for each

instance of the innovation process.


Collaborative idea generation

• brainstorming activity,

• a team may be assigned to devise and

develop ideas

• collaborative environment in which

people can work together to develop

ideas

• no criticism, censorship or destruction of

ideas

Lots of people think that idea

generation is the most important

element of the innovation

process.


Combine and evaluate ideas

• combine similar ideas into idea

clusters or big ideas

• evaluate ideas with an evaluation

matrix in which promising ideas are

compared to relevant business criteria


Develop ideas

• New product prototypes

• Process efficiency ideas modeled

• Marketing ideas evaluate in

consumer surveys


Implement ideas

• a series of milestones

• launch as projects

• minimise negative consequences

• reinvest in promising new ideas

Innovation as a management process

Innovation management:

The process of creating and implementing abusiness design surrounding a creativeidea, with the goal of transforming aninvention into an innovation, andultimately to achieving sustainedcompetitive advantage, leading to growthand profit, in the marketplace.

Innovation as a management process

Organization’ Innovation capability

Organization’ Innovation capability

Strategy

Innovative

organization

Processes Linkages

Learning

Innovation audit tool

1

7

Sustained innovation bridges the gap between ongoing and disruptive change

Money and culture hold back innovation efforts

Complex ecosystem fuels innovation

Proper planning and implementation ensure value from innovation tools

Key takeaways to make your innovation process sustainable

innovation as a core business process

Business

innovation bridges

manufacturing process

reduced15innovation

core business process

terrific innovation

marketing ideas

big ideas

sketch design ideas