Innovation and Technology Transfer

Diogo Mendonça

João Sousa

M. Sc. Programme – “ Enginnering Policy and

Management of Technology”, 2001

Lesson 6 - Lecture 3

Growth Programme Key Action 1 – TRA 1.5

“Product - Services of the Future”

1 - GROWTH PROGRAMME INTRODUCTION

2 - PRODUCT-SERVICE SYSTEM DEFINITION

3 - PROGRAMME GOALS

4 - POTENTIAL APPLICATIONS

5 - EXAMPLES

Fifth RTD Framework Programme (1998-2002) (1998-2002)

Competitive and Sustainable Competitive and Sustainable Growth ProgrammeGrowth Programme

• budget of Euro 2.705 million

• targets:

increase economic growth

create new jobs in Europe

KA1 (Key Actions) objectives:KA1 (Key Actions) objectives:

Contribution to modernisation of industryContribution to modernisation of industry

Substantial improvement Substantial improvement of overall qualityof overall quality

Minimise resource consumptionMinimise resource consumption

"Product-Service Systems" are a combination of products and services needed to jointly fulfil (future)

customer needs.

"Product-Service Systems“ fulfill functions and provide services to end-users without necessary tranferring the ownership of the product to them.

(ex: home-banking)

The TRA “Product-Services of the Future”: an E.U. RTD approach

- - Product PartsProduct Parts

  __________________________________________

    Increased FunctionalityIncreased Functionality

    ErgonomyErgonomy

    UpgradeabilityUpgradeability

    Embedded Intelligence,Embedded Intelligence,

etc.etc.

- - Service PartsService Parts

  ____________________________________

  Serving the customerServing the customer

Resource saving andResource saving and optimised life-cycleoptimised life-cycle

OrganisationOrganisation

Aspects of Product-Service Systems

Goal of the programme is:

Establish improved relations between products and services by the added value that future products will bring via improving knowledge content and service support.

Trough

Innovative product-service systems

Miniaturised and intelligent products

Design-Production-Service-end of life Chain of Industrial Products

Design

Production

End of life

Service

Supplier

Producer

Service providerCustomer

Others

Knowledge, intelligence, high functional value

Potencial of Improvement

The Research Areas1.1.1 Integrated product ‑service design1.1.2 Advanced production and construction technologies1.1.3 Safe and reliable extended life of products and industrial systems1.2.1 Design of products and production‑service systems1.2.2 Intelligent manufacturing and processing1.2.3 Monitoring and optimal use of industrial systems1.3.1 Eco ‑efficient design of products and processes1.4.1 New methods of organisation, work and human capital improvement1.4.2 Adaptation of enterprises and human oriented production1.4.3 Knowledge, learning and management

Potential applicationsPotential applications and and

expected impact of proposalsexpected impact of proposals

•should contribute effectively to sustainable growthshould contribute effectively to sustainable growth

•reducing negative environmental impactreducing negative environmental impact

•increasing added-value to customers byincreasing added-value to customers by :

higher quality customisation, services, comfort, better performance and cost reduction.

Product-Services RTDProduct-Services RTD

change production/consumption patterns change production/consumption patterns Lead to

long‑term changes in society, long‑term changes in society, economy and manufacturing systems, making

them more sustainable.

contributing tocontributing to

Similar approaches on available technology:

Automotive Industry

- Modular Assemble- Recyclable Components

Microsystems

-Customized Product

- Life-cycle

- Resource saving

- Environment-friendly

- Customer Needs fulfiled

ServiceProduction

Design

Online Maintenance and Remote Diagnostics

- Car has an Internet address. - Mercedes-Benz customer assistance on-line service.- Customer assistance technicians will be able to download code to the vehicle to perform diagnostic tasks or upgrade the software.

Source: Mercedes-Benz Web Page © DaimlerChrysler, 1998

Mercedes-Benz: Products and Services Integrated

Fun and Productivity

- Economic travel and driving safety.- Safety and security will also be enhanced because customer assistance centers will always be connected to the car.

Social Factors

EnvironmentTechnologies

Life Cicle Impact

End-User Knowledge

- Safety Driving- Danger situations deacresing - Welfare Optimization on driving

Saving resources: Fuel, human res. and money

Increasing car life cycle due to optimized maintainance

increased efficiency for car user/owner

compute and communications technologyapplied to safety and maintainance

Introducing the Leishmaniosys KIT