Innovation and Innovation and managementmanagement

RIS: Innovators and facilitatorsRIS: Innovators and facilitators

STRINNOP ApproachSTRINNOP Approach

The first problem: The first problem: “search for ideas to “search for ideas to develop projects”develop projects”. Before identifying and . Before identifying and proposing ideas, though, it is necessary to inform proposing ideas, though, it is necessary to inform yourselves about what is going on in your yourselves about what is going on in your environment. environment.

““The positioning of the company in different The positioning of the company in different situations of a future scenario supplies the situations of a future scenario supplies the company with the required knowledge for company with the required knowledge for the strategic planning, and for the the strategic planning, and for the definition of targets” (It acts as a definition of targets” (It acts as a “lighthouse” in the night).“lighthouse” in the night).

For the design of future scenarios, define how you For the design of future scenarios, define how you would like to see the company in the mid and would like to see the company in the mid and long term, deciding which were the most relevant long term, deciding which were the most relevant points to focus on: points to focus on: product, production product, production process, market and general management.process, market and general management.

Identified your wishes in each of these fields Identified your wishes in each of these fields using the “brain writing” methodology.using the “brain writing” methodology.

Compare these future scenarios with the Compare these future scenarios with the company’s key competencies to search for new company’s key competencies to search for new ideas. ideas.

PRODUCTMANUFACTURING

PROCESSMARKET MANAGEMENT

 Launch new products

 Reduce the time launching of new products

 Foster a collaboration policy

 Improve training

 Increase quality Change company’s

organisation Improve

marketing Improve quality

 Develop outsourcing services

 Improve equipment working method

 Attack new markets

 Develop Motivation – Communication policy

 Decrease product range

 Reinforce purchase policy

   

How to Strengthen the Regional How to Strengthen the Regional Innovation Profile Innovation Profile

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