INNOVATION ANDCARLSON’S LAW

Carlson’s Law

Companies are growing and dying faster than ever before and innovation is increasingly becoming essential to survival. Curt Carlson, former CEO of Stanford Research Institute, has made the study of innovation his focus. He interviewed 100 companies about their innovation practice and here’s what he learned:

Organize the chaos and bring the best ideas to the surface. Convetit accelerates innovation by bringing a highly curated group of experts together with your team to provide actionable insights.

Go from a 30-minute scoping call to a finished report in 12 business days

60 years ago, the average age of a Fortune 500 company was 75 years. Today, it’s only 10.

BRING THE BEST IDEAS TO THE SURFACE WITH CONVETIT.

How do you surface the best ideas?

TOP/DOWN INNOVATION Tends to be orderly but dumb

BOTTOM/UP INNOVATION Tends to be chaotic but smart

Ideas from the top may be missing key insights from the workers

closest to the customer.

Good ideas can be difficult to surface when you have to go through layers of

management and silos.

Number of companies that had an innovation process

100 Companies interviewed

10% of companies interviewed had an innovation process and were able to articulate it.

HTTP://INFO.CONVETIT.COM/CONVETIT-DEMO-REQUESTREQUEST A DEMO

Resources: http://www.practiceofinnovation.com/confronting-decline/

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FAST

Deep dive into specific problems with highly curated teams of experts

SPECIFIC

Harness a rapid, debate-driven approach, drawing upon the perspective of a diverse group of experts

DIVERSE

Accelerate learning as in-house teams engage with hand-picked experts

ACCELERATED