innovating with customers & partners in the cloud
DESCRIPTION
Leverage the power of the cloud with Microsoft’s new productivity platform, Office 365. Mike Watson will show participants how they can use Office 365 to engage partners and customers to build better products, services, and relationships. Key topics include innovating with Q&A, creating and managing feedback loops, and integrating external users.TRANSCRIPT
Using SharePoint & Office 365Mike Watson (w significant contributions by Christian Buckley)Co-Founder/Architect Seriouslabz and SnapWorkSocial
Innovating with Partners and Customers in the cloud
Agenda What are we talking about? Making a case for the new web Disruptive web technologies A lap around SharePoint in Office 365
what are we talking about?
The Innovators Dilemma“Even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard drives or consumer retailing.” - 2003 Clayton Christiansen
Your companyYour productYour skillsYour ideas
….will become obsolete and eventually be replaced if not nurtured, grown, and reinvented.
Innovate or die!
How to Innovate: Use cases Sales & Customer Pipeline Product Planning and Development Customer Service & Support Knowledge base
making a case for the NEW web
It’s the people, stupid! Concept: People as computer
nodes The web revolution connected
people to machines. Machines do some (not all)
things well The social revolution connects
people to people with machines People add perspective,
knowledge, and capabilities to machine functions and data
Machines enhance personal relationships through discovery & capability
MIT study @ Bank Of America Call Center
BofA saved $15 million a year with more social:
Badges tracked employee interactions
Staggered breaks led to: less interactions. Longer call duration Stressed, unhappy employees
Shared breaks resulted in: Reduced call duration Happier, less stressed
employees
Source: Forbes - http://www.forbes.com/forbes/2010/0830/e-gang-mit-sandy-pentland-darpa-sociometers-mining-reality.html
Emerging Enterprise Technologies 1. Community Management Tools 2. Open Identity 3. Microblogging 4. Social CRM 5. Enterprise Apps gaining a social layer 6. Activity Streams 7. Social Search, Analytics, & Filtering 8. Enterprise Social Media Workflow 9. Automated Compliance Monitoring 10. Next gen Unified CommunicationsDion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224
Essential Social Capabilities People discovery
Find people worth having conversations with
Conversations One:Many || Some:any (blogs, wikis) Many:Many aka Microblogging One:One aka instant messaging
Topic discovery aka metadata browsing
“If I had asked people what they wanted, they would have said a faster horse.” – Henry Ford on innovation
Steve Jobs Says…. "It's really hard to design products by focus groups. A lot of
times, people don't know what they want until you show it to them."-- BusinessWeek, May 25 1998 "It comes from saying no to 1,000
things to make sure we don't get on the wrong track or try to do too much."-- BusinessWeek, Oct. 12, 2004
The Future of Social Media
disruptive web technologies
SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on the broader enterprise needs
Final Scorecard
Non-MSFT engagement solutions
Quora Get Satisfaction Yammer Jive Spigit
Quora by the numbers
Everyone I follow within my org
Threaded FB like
discussions
Post a Status
Jive is a Social Business Software platform -- a web-based application for creating online communities that incorporates a broad range of features found in social networking software, community software, and collaboration software. Social Business Software applications are designed for use in a corporate context, typically to supplement or substitute for company intranets in internal instances and, in external instances, to supplement the web properties that companies use to organize their outbound communications.
Set up “observations” about companies,
competitors, events, products, etc
Publish your observations
Interact with others about your
observations, allow people to connect
ideas and solutions
Create or join communities around products, markets,
ideas and align/connect your
observations
Track metrics and activity around those
markets
JiveConnect your ideas to markets, creating a web of ideas to help you and others see patterns and trends
Attach observations to
business requirements and
strategies
Track conversations around each idea,
cross-reference other observations
Jive Create agents to listen to social
media networks and find relevant
information
Organize how you will view the results of your agents
JiveOrganize how you will view the results of your agents
Identify opportunities to
improve customer issues
Automate your ability to post to
the social networks
Jive Teams have real-time presence awareness,
ability to capture conversations and
attach to observations
Wherever you are in the environment, connect with others and build the social
web
a lap around SharePoint Online in Office 365
Why be excited about Office 365? Is your on-premise SharePoint? Upgraded to 2010? Within reach of your discretionary budget? Capable of customization by you or your
delegates? Open for access by customers and
partners?
Getting started with Office 365 Join the beta: http://
www.microsoft.com/en-us/office365/small-business/beta.aspx
Free to try until RTM Includes:
Exchange Online SharePoint Online Lync Online Office Professional Plus (not online)
SharePoint Online Demo
Where are the disruptive features?
Summary Unlock the knowledge and power of
people with the new web for fast innovation
SharePoint 2010 is a leader because of it’s breath and potential, not for features
Office 365 gives you the power to engage your customers / partners with fair pricing near seamless external user integration customization & expanding vendor
opportunities