innovating and enabling digital futures 12-07-2011

Jude Umeh

London - July 2011

Mobile Infrastructure: Innovating and Enabling Digital Futures

Synopsis & Bio

SYNOPSIS:

Given emerging trends in social networking, context aware computing and digital content usage, it is evident

that the role and importance of mobile technology and infrastructure is set to increase exponentially as time

progresses. Therefore, it has become crucially important for infrastructure providers, service / platform

operators, and their partners, to ensure that the right capabilities are in place to deliver this vital component for

current and future digital services. This talk focuses on various demand, usage and fulfilment scenarios that

are likely to play out in the immediate future for digital content and mobile infrastructure. It examines key

drivers and perspectives from the five key stakeholder groups, common to all digital and mobile service

propositions, and will look to illustrate the role of innovative business models and their impact on the

ecosystem of suppliers, partners and customers. Finally the talk will outline the way forward to addressing key

issues in this domain, and make suggestions to help future development of mobile infrastructure as a key

enabler for digital content and usage.

2© 2011 Capgemini. All rights reserved.

BIO:

Jude Umeh is a Senior Consultant & Enterprise Architect with Capgemini in the UK, and he enjoys helping to

define future business and technology strategies that shape clients' response to a challenging digital

environment. Jude is a published author, with a book and several articles and whitepapers, on the impact of

digital content technologies. He is also a frequent blogger on Capgemini’s award winning technology blog.

Agenda

Intro: Setting The Scene• Evolution of Communication

• Mobile is huge

Findings• Key Trends that matter in Social, Technology & Business

• Market models and solutions

• Demand, Usage, Fulfilment and Monetisation

Conclusions• Key Issues

• Opportunities

• Enablers for new services

Recommendation• 5 stakeholders

• Business model innovation

• Innovation as a service


Setting The Scene

Evolution of Communication


Source: Adapted from The World Beyond Digital Rights Management BCS 2007

Mobile is huge and likely to get really massive

Mobile ramping faster and bigger than Desktop Internet – 5 Trends Converging:

• 3G

• Social Networking

• Video

• VoIP

• Impressive Mobile Devices

Mobile innovation and impact – long term leaders determined by:

• Depth of Application Ecosystems

• User Experience

• Pricing.

Disruptive communications & commerce platforms are rapidly emerging,

especially in social networking and mobile transactions

Massive data growth driving carrier and equipment evolution.


Source: Adapted from Internet Trends - Morgan Stanley, 2010

Mobile infrastructure will have a major challenge meeting demand

Findings:

Trends that matter


Societal & Economic Trends

• Sustainability and Green agenda

• Aging population & implications for workforce, healthcare, services & products

• IT spend follows the economy

• Redefining working patterns and changing employment models

• Home & mobile health monitoring

• Shift in Global Consumer Spending

• Attention Deficit Disorder Society

• Global demand for investment capital

• Impact of Social Media on global politics

• Diminishing expectations of privacyin a connected world

• Lifelogging

Technology Trends

• Big Data – exponential growth in digital data, and need for scale, speed & access

• Cloud Computing

• Activity Streams & Near Field Communications

• 4G/5G Pervasive bandwidth – drives other trends e.g. Mobile transactions & Internet of Things

• Predictive Analytics – delivering insight on consumer behaviour

• Social media – leveraging the power of the community

• 3D Printing & personal manufacturing

• Audio & video analytics & image recognition

• Augmented Reality

• Media Tablets

Business & Management Trends

• Business Model Innovation – enabled by tech nology e.g. social & mobile business

• Consumerisation – impact of consumer tech. in the enterprise

• Crowd Sourcing

• Dynamic BPM & Dynamic Pricing –changing processes or prices on the fly

• Platforms for Business Apps

• Intellectual Property Landscape

• Trust & Reputation Economics – related to trend for more transparency

• Service Digitalisation – the drive for digital transformation

• Social Commerce

• Mobile Business

Source: Gartner Research - June 2011 - Trends That Matter: 84 Technology, Societal and Business Trends

What models are buyers using or considering?


16% 9% 31%Cloud computing

13% 7% 26%Software as a service-application utility

13% 7% 27%Infrastructure utility

12% 7% 29%Communications as a service

21%

20%

18%

17% 34%

36%

35%

23%

13% 8% 38%Business process utility 17% 24%

17% 11% 37%Capacity on demand 17% 19%

12% 7% 29%Software-based appliances 16% 37%

13% 9% 31%Storage as a service 16% 31%

12% 8% 45%16% 19%Software streaming

13% 8% 32%15% 32%Web 2.0

12% 6% 25%15% 42%Remote Management services

9% 6% 37%14% 34%User-owned devices or PCs

12% 7% 51%12% 18%Grid computing

11% 8% 52%12% 18%Community source

< 12m 12 to 24 m 24 to 36 m 36 m or not Already using

Source: Capgemini CTO Client Briefing 2011

What solutions are addressing the market needs?


Cloud Computing• SaaS and application migration services to 3rd party Cloud platform

(e.g. Azure, force.com, Google Apps)• PaaS enterprise application portability

Enterprise Applications• IU4SAP, Oracle On Demand• Application overhaul, COBOL to Java, procedural to object oriented

Mobile technologies

• Enterprise application development services on Mobiles(Windows Mobile iphone, Android, BlackBerry), enterprise mashups

• Content and applications, including location-based services, mobile TV, advertising and payment services

Business Intelligence• Analytics• Solutions & Services for compliance, customer service & business productivity

Data / Docmanagement

• Enterprise Content Management • Multi-modal data (video, audio, text and database)

SOA

• B2B integration• Legacy interoperability• Integration of enterprise applications with social computing systems

– for example CRM with Facebook

Green • Data centre, Building Energy Monitoring (and control) software

Source: Capgemini CTO Client Briefing 2011

Demand


“With the growth of the digital economy in full swing, we

expect that broadband data usage will double each year for

the foreseeable future.”

- TM Forum Insights Research 2011

Communication Service Providers must respond, or lose out

Usage

Usage Scenario Description

Ubiquitous

connectivity

Probably the biggest impact is the ubiquitous connectivity and ability to include

such things as location as a default extra piece of data in the mix to create a

greater relevance. There is seemingly an app for everything

Ad-hoc Networks Mobile makes the creation of ad hoc networks possible. Also it enables a new

kind of relevance regarding couponing or other location based offers and

incentives.

The main advantage for social networking is the ability to connect with your

friends always and everywhere, plus you can see where they are and can

therefore get in touch with them easier. Twitter hastag is a good example of an

automatic ad-hoc networking mechanism.

De-facto

Authentication

Mobile devices and social networks like Facebook could provide a new kind of

2 step authentication, since mobile numbers are unique for individuals, and the

Facebook ID is intended to be unique for each person.

There could be many interesting possibilities in a mobile + Facebook based

web-identity mash-up with NFC based payment mechanisms.


Fulfilment

• Shift from silo mobile projects that have expensive and long lead times to the era of common access portals (i.e. Next generation MEAPs) with rapid app development using visualisation tools.

Common Access Portals

• Services share the same platforms and infrastructure to cut costsShared Services

• These are now appearing whereby mobile applications are a mix of external and internal sources.

Hybridization (Mobile Mash-ups)

• This has already have started (e.g. Sybase Unwired Platform)

• Major paradigm shift that will affect everyone in mobile (it is similar to the evolution of the Web – from a few academic / hobbyist pages to major enterprise / ecommerce sites)

Convergence of the traditional web portal

and the MEAP


Monetisation potential


A key driver is the sheer growth in penetration of smartphones, and now tablets

Conclusions

Key Issues: Security


Source: http://www.newsoftheworld.co.uk/

http://www.newsoftheworld.co.uk/

Key Issues: Privacy


Source: Mobile Privacy Principles (http://www.gsmworld.com/our-work/public-policy/mobile_privacy.htm)

http://www.gsmworld.com/our-work/public-policy/mobile_privacy.htm





Key Issues: Health & Safety


Source: Distracted Driving: What Research Shows and What States Can Do (http://www.ghsa.org/html/publications/sfdist.html)

http://www.ghsa.org/html/publications/sfdist.html

Key Issues: Discovery


Source: Trends In Mobile Apps Presentation to the BCS in March 2011 - by Katie Lipps, Mobile Consultant

But…


Opportunities: Diverse business models


Source: TM Forum Insight Research: Strategies for enabling new services. March 2011 (www.tmforum.org)

Opportunities: Cloud services broker



Key enablers for new services

• Configuration Management, Provisioning Management, Remote diagnostics and Security Management

Mobile Device Management (MDM)

• Exposure e.g. OneAPI currently supporting messaging, location, and billing

• High Performance Infrastructure & Connectivity Network services

• Superior connectivity

• Service & subscriber contextual information via subscriber data management

• Policy management for contextual services – QoS, privacy, localisation, adsDifferentiators

• CSPs have the ability to aggregate and integrate other services with network intelligence to deliver desirable features via context awareness features or enhancement (e.g. user personas based on location)

Service aggregation

• Using network intelligence, policies, and personalization of services to enhance customer experience

• Real time transaction management and settlement

Enhanced customer experience



Recommendations

Meeting the needs of 5 key stakeholders


Source: Adapted from The World Beyond Digital Rights Management BCS 2007

A real need for constant innovation


To create VALUE though a new market or product

A game changing move that provides sustained first mover advantage

To change COST of production and size of available market

A break through in any element of the operation of an enterprise

For SERVICABILITY to secure existing and new customers

Where market or product cannot be innovated service can be used

Organisational Structure and Boundaries

The immediate and obvious challenge thatany change will bring to an Enterprise

Mobilisation and Capabilities

Enterprises are constrained by their own knowledge and experience

The three common forms of innovation

The barriers to innovation

Eventually Change is inevitable

Innovation is about controlling the timing and basis of change to be advantageous to our own business

Breaking through the barriers


Innovation is a never ending collection of activities and processes

Ready access to a large variety of skills and experiences is needed

Each Innovation must be individually costed and valued to delivery

At the same time all must be managed into a cohesive all

We need to be more Innovative –

can you help?YES !

Capgemini Innovation as a Service

Innovating the Enterprise


Source: The Business Model Canvas (www.businessmodelgeneration.com)

Capgemini Innovation


Rapid Innovation CentersCloud Services (e.g. Immediate)

ASE: Accelerated Solution Centers

TechnoVision 2011 edition

Social Insight

RDV: Rapid Design & Visualization

4 ways to innovate the enterprise


• Innovation as “Business as Usual”

Operational Innovation

• “Innovation As A Service”

Managed Innovation

• Introducing our Innovation to clients

Proactive Innovation

• Deploying our Thought Leaders

Leadership Innovation

Appendix

More information


Capgemini, one of the world's

foremost providers of consulting,

technology and outsourcing services,

enables its clients to transform and perform

through technologies.

Capgemini provides its clients with insights

and capabilities that boost their freedom to

achieve superior results through a unique

way of working, the Collaborative Business

ExperienceTM. The Group relies on its

global delivery model called Rightshore®,

which aims to get the right balance of the

best talent from multiple locations, working

as one team to create and deliver the

optimum solution for clients.

Present in more than 35 countries,

Capgemini reported 2009 global revenues

of EUR 8.4 billion and employs over

100,000 people worldwide.

More information is available at:

www.capgemini.com

About Capgemini

http://www.capgemini.com/

www.capgemini.com

The information contained in this presentation is proprietary. ©2011 Capgemini. All rights reserved

Jude Umeh (FBCS, CITP)Snr. Consultant & Enterprise ArchitectEmail: [email protected]: +44 (0)870 238 8529Blogs: http://www.bcs.org/server.php?show=ConBlog.8

http://www.capgemini.com/technology-bloghttp://judeumeh.wordpress.com

Twitter: @judeumeh

http://www.bcs.org/server.php?show=ConBlog.8

http://www.bcs.org/server.php?show=ConBlog.8

http://www.capgemini.com/technology-blog




http://judeumeh.wordpress.com/

http://judeumeh.wordpress.com/

innovating and enabling digital futures 12-07-2011

Technology

business trends

mobile servicepropositions

future business

massive mobile ramping

emerging trends

digital content usage

future digital services

digital rights management