innovación audiovisual - un proyecto transmedia entre 90 personas de 6 países
TRANSCRIPT
TEDx Valladolid 2015
Eduardo Prádanos CEO FLUOR
WH
O A
M I
?
- ‘FLUOR: Connect + Develop + Innovate’ is a
creative innovation agency
- Founder Innovación Audiovisual - Director Postgraduate Branded Content &
Transmedia Storytelling (Inesdi) - New Media teacher (Internacional School
of Cinema and TV, Cuba) - EuroTransmedia Advisory Board member - Twitter: @EduardoPradanos - My blog: eduardopradanos.com
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When?
Two years ago…
Email —> 20 people
Transmedia
Content
Creativity
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#TransBrandedContent
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What?
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Why?
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How?
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IA on tour: EICTV (Cuba)
http://www.slideshare.net/InnovacionAV/taller-de-altos-estudios-eictv-innovacin-audiovisual-nuevos-consumidores-nuevos-medios-nueva-tv-y-nuevas-narrativas
on tour
Madrid Barcelona Salamanca
Cuba Brasil Perú
Venezuela
91 authors
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on tour
91 authors
Who?
Where?
6 nationalities
Spain Argentina Cuba
Chile Perú México
Now what?
Some curious stats
461 posts
Luis Miguel Barral 14 posts
https://innovacionaudiovisual.com/2014/12/04/y-que-piensa-de-todo-esto-series-ly-hablan-los-administradores-siempre-hemos-sido-legales/
Most-read articles: Top 1
https://innovacionaudiovisual.com/2015/05/28/bienvenido-mister-netflix/
Most-read articles: Top 2
https://innovacionaudiovisual.com/2015/10/26/born-to-be-jordi-wild/
Most-read articles: Top 3
Authors who have got more traffic to the blog
1st
2nd3rd
Main sources
1st
2nd3rd
Referenced by many important media
http://www.rtve.es/alacarta/videos/camara-abierta-20/camara-abierta-20-ashoka-innovacion-audiovisual-barbara-alpuente/2905394/
10 discussion forums
https://innovacionaudiovisual.com/2014/09/05/asi-fue-el-1er-foro-innovacionaudiovisual/
Most-used categories
https://innovacionaudiovisual.com/category/creatividad/ https://innovacionaudiovisual.com/category/branded-content/ https://innovacionaudiovisual.com/category/marcas-2/
1st
2nd3rd
Creativity
Branded Content Brands
Top 20 countries (visits)
https://twitter.com/InnovacionAv/lists/innovacion-audiovisual/members
Our Twitter list
During this time…
Know each other much better
Helping us
Missing us!
Remember the editorial calendar
Jokes :)
Mistakes
Own projects
More dinners
What have we learnt?
• No incidents in more than two years
• We are almost 100 loudspeakers
• We’ve got something very special and unique
• We´ve generated several strong alliances and partnerships
• People love to take part of it
• People want to be part of Innovación Audiovisual
• People want to boost it cyclically
• It´s a source of pride
UNSTOPPABLE FORCE
IS IN THE COLLECTIVES
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But we have too realized that:
• We are not orderer • Sometimes my mission is not practical. I am alone for everything • That is the reason why many ideas don´t.. • Social Networks are automatized • Discussion forums are the better way to be connected between us • We love to be together
This is the moment
Now what?
Discussion
• What are our next goals? • What is our own 2020 vision? • How can we get money to make a redesign of the site: donations, crowdfunding, a monthly fee…?
• Do we have to create a legal form for the project? Association? • How can we be bigger? • More questions!
Education
ConsultingCreative
campaigns
Thank you! :)#InnovaciónAudiovisual
innovacionaudiovisual.com
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CO
NTA
CT
Eduardo Prádanos Grijalvo
@EduardoPradanos
Phone number: (+34) 647693990
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